DDM-708 Fitness Blog: Content Marketing Strategy Report Analysis

This report details a content marketing strategy for a fitness blog, targeting health-conscious individuals at both local and national levels. It analyzes the blog's purpose of providing health and fitness information, along with competitor analysis highlighting advantages like knowledge dissemination and new fitness methods. The report covers content marketing techniques, including blogs, infographics, and videos, and outlines specific marketing goals, such as increasing blog visits, social media engagement, and follower acquisition. It also explores content marketing tools like Spyfu, BuzzSumo, Canva, and Hootsuite. The report examines blog writing advantages, audience engagement strategies, and the creation of buyer personas to define the target audience's characteristics, values, and concerns. It also includes a section on referencing and citation styles, concluding that blog creation is beneficial for both businesses and individuals. The report provides a comprehensive overview of creating and managing a successful blog.

Fitness Blog
New phase of marketing

Target customers
 Blog should target those people, which are heath
conscious
 Local and national level clients
 People who are worried about health

Blog Purpose
It will provide information about the health care
and fitness to all those people, which are health
conscious and health freak.

Blog Competitor

Different experience of blog
 There are various advantage of Blog, which areas:
 Knowledge about the fitness
 New methods for fitness
 Health products
 Live feeds

Blogging challenges
 Targeting Audience for blog
 Make them engage in blog
 Increasing subscribers

Content marketing tools
 Spyfu: it is used for the analytics of blog
 BuzzSumo: it is used for content curation in the blog 4
 Canva: it is used for the Content creation for the blog
 Hootesuite: it is used for social media post scheduler

Content Marketing techniques
 Blogs: it is used to improve SEO for search engine
ranking
 Info graphics: it have many instructions and other
informative visuals for blog
 Text and Photos: content and photos are more appealing
 Video: it makes a different impact on audiences

Marketing Goals
Marketing Goals
 Goal 1: target more audience for my blog and achive 500
visits by first week of current month of 2019
 Goal 2: create new post to generate engagement on
social media
 Goal 3: get 50 new follower on the social media, such as
Facebook, instagram, twitter, and YouTube by current
month 2019.

Blog writing advantages
 Traveling for new experiences
 Create new subscriber for business
 List of adventures

Conclusion
 Blog creation is good for any business and individual as
it provides various benefits to the business and personal
level.
 Various types of tools and techniques are available in the
market for blog creation and management

References
Guerin, C., Aitchison, C., & Carter, S. (2018). Digital and distributed: learning and teaching
doctoral writing through social media. Teaching in Higher Education, 1-17.
Hindley, D., Clughen, L., & Rawden, B. (2018). Implementing blog writing as a tool for promoting
student engagement and literacy development. RAISE: Student Engagement in Higher
Education Journal, 2(2), 133-140.
James, A. (2018). Blogging: Blog Writing (The Content Creation Blueprint, Traffic Generation
Secrets, Advanced Strategies to Monetize Your Blog).
Meganck, S., & Smith, J. J. (2019). Embracing Public Relations Writing Techniques in the
Classroom. Teaching Journalism & Mass Communication, 9(1), 41-44.
Thomas, S. (2017). Journalogue: Voicing student challenges in writing through a classroom blog.
Journal of Educational Technology & Society, 20(1), 112-122.