Fitness For All: Business Plan - BUS12 Business Plan Project Newcastle

This document presents a comprehensive business plan for 'Fitness For All', a proposed gym in Newcastle. It meticulously outlines the business's structure as a sole trader, detailing the products and services offered, including individual training programs and sessions. The plan incorporates thorough market analysis, identifying the target market, marketing strategies, and competitive advantages. It also includes a vision and mission statement, along with short, medium, and long-term goals, and an action plan. The business details section covers registration, licenses, and permits, as well as the proposed business location and lease type. Furthermore, it outlines the organizational structure, key personnel, and their experience. Financial aspects, including start-up costs and anticipated demand, are also addressed. The plan culminates in a business summary, providing a concise overview of the entire proposal. Finally, the document also includes an agenda and minutes from a meeting held to assess the plan.