Business Plan: Fitness Club Management, Marketing, and Financials

This report presents a comprehensive business plan for launching a fitness club in London, UK, structured as a sole proprietorship. It details the business's description, focusing on providing effective and healthy fitness services to members, advertised through digital and social media platforms. The plan includes market research and strategies, analyzing competitors, demand, market value, and trends, targeting both men and women of all ages. The marketing strategy covers product, price, promotion, and place, with sales forecasts projecting growth. The report also outlines management and personnel structures, emphasizing a flatarchy structure, and includes detailed financial documents such as profit and loss statements, balance sheets, and cash flow statements for the next three years. The business model canvas is presented, highlighting key partners, activities, value proposition, customer relationships, resources, channels, customer segments, cost structure, and revenue streams. The report concludes with a reference list, citing relevant academic sources.

Small Business Management
Company Name:
Product/ Service Name :

1.0 Executive summary
Hello, Good morning everyone and welcome to my presentation.
First of all, let me thank you all for coming here today. A business may be
defined as an commercial entity in which different functions in which I has
been operated in order to gain more profit and create existence in the
competitive market. I has been observed that the goodwill of the company
in the market is totally depend on the goods and services which are offer by
me.

2.0 Business description and
structure
• As you can see on the screen, our topic today is business plan.
• The Fitness club is basically a gym which will be launching in the third street
of London, England, United Kingdom.
• I have been stated that, the firm is basically a sole proprietorship company in
which I am responsible for the business section for enjoying all the profit and
losses of the company and along with this they are also responsible for taking
all the decisions within the firm.

2.0 Business description and
structure
• In this talk, I would like to concentrate to start a new business with different types of
resources that has been needed by a company.
• I have analysed the manner of the aim of the Fitness club gym is to offer their goods to
the customer with effective availability of it. Likewise, management is focusing on
promoting their services of providing healthy products to their gym members.
• Management also advertise their operations and services through the mode of various
digital and as well as social media platforms and also on their official websites.

3.0 Market research and
strategies
In this talk, I would like to focus on market research
and strategies of new business with different types of
factors that has been needed by a company.
• Competitors
• Demand
• Value of the market
• Segments (Man, women, age)
• Trends

4.0 Your marketing strategy
My talk is particularly relevant to those of you who are
fitness freak. It cover marketing mix that area as
follows-
• Product
• Price
• Promotion
• Place

Sales forecasts
It has been depict that I am convince someone to give me 20.000 to open this business. I’ve divided my
presentation into various parts like business description and structure, Market research and strategies, Sales
forecast, Advertising, Management and personnel and as well as Financial documents

By the end of this talk you will be familiar with different types of fitness activities
and nutrients food has been adopted by the people of UK as they are more focus
and determinant to their fitness regarding their advertisement.
WHY WHO WHAT
I am presenting it due to its necessities that
are high in mind-set of users in terms of -
• increase brand Awareness
• Drive traffic to your website
• Generate new leads
I have presented it as per to the targeted
audiences.
For its product company is going to target
both male and female of all age group.
My users are looking for ill adapt it to the
needs of consumers and capture their
attention for longer period of time.
Management are sharing specific gym
equipment's, healthy food products for
their members.
WHEN WHERE HOW
I had represented my idea Before deciding
exactly which time of the day and days of
the week users want to post, consider the
behaviours of your target audience.
• Social media platform
• Digital media platform
By developing social media marketing
strategy it will shift mind-set of users. And
it will directly help them in attaining their
social media and business goals.
Advertising

5.Management and personnel
Provide bios of your company executives and managers
• Gym executives and managers -
I care deeply about my members, and there is nothing of more valuable to me than
helping someone go through an experience that makes them happy and potential. I realize how being
overweight affects various features of their life, and I want to be there for them and help them to
ascertain the advantages and joys of training that supported me in becoming the person I am today.
We are here to be your Gym manager and executive on each step of the journey.
• Company structure for top management -
I have stated that the Top-level managers are accountable for setting objectives, creating
plans and supervise the global management. These individuals are at the top one or two sections in
the management and acquire such titles like Chief Executive Officer (CEO), Chief Financial Officer
(CFO), Chief Operational Officer (COO), Chief Information Officer (CIO), Chairperson of the
Board, President, Vice president, Corporate head. It follows Flatarchy Structure to survive in the
field of the market place for longer period of time.

6. Financial documents
• Include conservative projections of your profit and loss statements
• Balance sheet, and cash flow statements for the next three years.
• Make sure to provide discussion points under each financial
documents.
• Remember, These are forward-looking projections, not your current
accounting outputs.
• Also remember investors will be requiring some detailed explanations
behind your financial documents.

6.1 Financial documents -profit
and loss statements

6.2 Financial documents - Balance sheet
It has been stated that I am analyzing the balance sheet statement for the business

6.3 Financial documents - Cash
flow statements

7.0 Appendix - Business Model Canvas
Key partners
 Supplier
 Investor
 Owners
Key activities
 Sales
 HR
 Consumer
service
Value of
proposition
• Business
Value
• Personal
value
Consumer relationship
 Feedbacks
 Offers
 Discounts
Consumer segment
 Above 10 years of
age both Female &
Male
Key resources
 Finance
 Raw material
 HR
Key channels
 Website
 Online outlet
Cost structure
 Production
 Distribution channel
Revenue system
• Price
• Inventory
I’ll end with business model canvas that covers key partners, key activities, value proposition, consumer relationship, key resources,
key channels, consumer segment, cost structure and as well as revenue system.

8.0 Reference list
• Bouncken, R.B., Aslam, M.M. and Qiu, Y., 2021. Coworking spaces: Understanding, using, and
managing sociomateriality. Business Horizons, 64(1), pp.119-130.
• Calabrese, A., and et.al., 2021. How sustainable-orientated service innovation strategies are
contributing to the sustainable development goals. Technological Forecasting and Social Change, 169,
p.120816.
• Huguet, L.C.T., 2021. Business model reinvention: Impacts of Covid-19 on the fitness gym
industry (Doctoral dissertation).
• Jammaers, E. and Williams, J., 2021. Turning disability into a business: Disabled entrepreneurs’
anomalous bodily capital. Organization, p.13505084211032312.

Thank You!