Fitness App Report: Analysis of Business Development Project

This report analyzes a fitness app project undertaken by a company aiming to diversify its portfolio. It details the app's features, including workout tracking, goal setting, and health information. The report identifies the target users as youth, older adults, and athletes. It also assesses the potential risks, such as budget constraints and information security, along with mitigation strategies. The report highlights the importance of project management, risk assessment, and market analysis for the project's success. The report concludes by emphasizing the importance of the app in expanding the company's offerings and generating revenue. The report also stresses the importance of understanding the app's features, the rationale behind its development, the target audience, potential risks, and the project's growth prospects. The report references books and journal articles related to project management.

Project
Managemen
t

Background Information of
company
• Astra PLC company is a small based industry and maybe medium
based company which deal in the products which are specialization in
mineral and vitamin food supplements. The industry is launching or
focusing on the diversifying their portfolio by introducing the new
fitness and health application in upcoming three months. Hence, the
presentation is prepare on what have the application’s function, why
should it be created, potential users, risk or mitigation as well as
likelihood of growth with well findings as well as conclusion.

What does the app do?
App facilitates users to set fitness based targets that is reminds them
about goals or prompt to people by follow them. Furthermore, it
gives tools or information for similar and offer virtual based to a now
people are set plans about their workouts or coaches to users with
their workouts plans. Its features consider the outcome of tracking or
motivation to keep health yourself along with socializing or providing
education on specific topic.

Why should it be built?
Industry wants to make this app in term to diversify their portfolio. It
can also give a wonderful boost to the business image. Furthermore,
there are lots of markets which are be tracked with the growth of the
Economics of a scale or company equity.

Potential customers
Target users for the application mostly can be youth, old people or
athletes. Because this company is the one who can utilize application
for their health or workouts in a huge number of a times.

Potential risk &mitigation
There is different risk includes in development of their health or
fitness application that are budget risk, information risk which is
personal or procurement risk. Possibility of happening that kind of risk
are can be the between 0.5 to 0.7. It effect on profit making of firm.
Risk management concept and mitigation concept can be industry can
hire information technology expert those can easily handle budget or
leakage of the information risk which are easily manageProcurement
based risk.

Likelihood of success
• Likelihood of plan of project growth can be examination of the
capabilities for a serious decision-making, technical bypass with team
based spirit joy or excitement with stability of experience & skills
gained through whole project.

Conclusion
• It is important for industry to make such application in terms to the
expand its goods portfolio as well as for revenue making. Therefore, it
is essential to examine that what closely the application should make
to the users, reason following by application of brand should be a
built, those can be potential users who can actually interested in
brand, what can be risk or mitigation against risk or likelihood of
growth of project. Hence this PPT covers all such the areas in terms to
better understand conceptualization of fitness or health application
developed by business.

References
Books and journal
• Grit, R., 2019. Project management: a practical approach. Routledge.
• Hair, J.F. and Sarstedt, M., 2021. Explanation Plus Prediction—The Logical
Focus of Project Management Research. Project Management Journal,
p.8756972821999945.
• Jovanovic, P. and Beric, I., 2018. Analysis of the available project
management methodologies. Management: Journal of Sustainable Business
and Management Solutions in Emerging Economies, 23(3), pp.1-13.
• Zwikael, O. and Smyrk, J.R., 2019. Project Management: A Benefit
Realisation Approach. Springer.