Fitness First: Analyzing Key Variables in a Decade of Innovation

This report analyzes Fitness First's innovation strategies and business development over a ten-year period. It examines key variables such as innovation types, strategies, sources, costs, product and process innovations, service and technology advancements, business model evolution, strategic and social advantages/disadvantages, organizational culture, stakeholder and customer value, employee value, change management, global reach, and growth/profit. The analysis compares Fitness First's past (2009) and present (2019) states, projecting future developments (2029) with a focus on integrating AI and robotics. The report highlights Fitness First's shift from basic gym facilities to a technology-driven fitness center, emphasizing the importance of strategic innovation and adaptation to maintain a competitive edge and enhance stakeholder value. The study suggests that Fitness First can further leverage technology and customer engagement to expand its global reach and improve profitability.

Running head: MANAGEMENT
Management
Name of Student
Name of University
Author Note

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Key Variable 2009 (Past) 2019 (Present) 2029 (Future)
1 Innovations Mediocre
equipments
Experience
people
Can develop
swimming pool
2 Innovations Strategies Architectural
innovation
Disruptive
innovation
Radical
innovation
3 Innovations sources Unexpected Identify the weak
spots
Gain new
knowledge about
the target market
4 Innovations leader(s) The gym lacked
innovative leader
Presently have
disruptive leaders
Leadership in the
form of
identifying
technically
capable people
5 Innovations Cost The cost was
approximately
AED10.000
The cost in the
present day is
AED40,000
Cost can be the
implementation
of new strategies
6 Product Innovations Ability to attract the
customers
Equipments used
in the gym
Provides
motivation as
well as
inspiration
7 Process Innovation The innovative Services provided Development of

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process was less in
the past.
an AI
8 Services Innovations Basic gym
equipments
Provides boxing
classes
Analyse the
technologies
9 Technology Innovations Technology was
underdeveloped
Use of websites Develop of high-
tech equipments
10 Business Model Revenue undertaken Analysing the
finances
Analysing the
finances required
for developing AI
11 Strategic Advantage Less strategic
advantage
Development of
technology
Development of
the AI
12 Social Advantage Social advantage
was less
Social advantage
is high
Can built on the
reputation
13 Social Disadvantage Failure to
implement new
equipments
Lack of finances
for people
Cannot be
forecasted
14 Organisation Culture Multi cultural Services for the
development of
the gym
Development of
the technology
15 Stakeholders Value Less value Enhanced Enhanced

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stakeholder value financial support
16 Customers Value Less customers
value
Customers make
contributions
Value is expected
to rise
17 Employees Value Medium On the increase May have a
depleted
18 Change Management Changes made
mainly for
substantial
equipments
Gain enhanced
equipments
Can develop it AI
and robotics
19 Global Reach Global reach was
limited in the past.
Has developed in
other cities
Can expand in
countries like
Australia
20 Growth and Profit Growth and profit
of the gym was
substantial
Presently the gym
has seen steady
growth and profit
The gym is
predicted to
expand in
international
market
1. Innovations: The gym had mediocre equipments that were used for keeping the body fit.
Innovation was limited during the time.

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Presently the gym has options of providing people with providing expertise in cardio,
weight management and group exercises. The gym can be considered as an innovated gym in the
modern world based in the UAE.
In the future, the gym can develop swimming pools and yoga teachers so that fitness of
the people can be maintained. At the same time, automated machines that help in increasing and
decreasing weights can be developed in the gym.
2. Innovations Strategies: In the past the gym focused on the development of architectural
innovation so that people can be attracted with the equipments and physical nature of the
business.
In the modern world, the gym uses disruptive innovation to apply the technologies that
exist in the market. The reason for this is that it can help the gym to develop its business
prospective in the market.
In the future, the application of radical innovation can be used for the development of
technologies. Revolutionary technology can be used for the development of the gym.
3. Innovations sources: The innovation source developed in the past is the unexpected. Fitness
First used to identify the opportunities in the market that can help it to continue with the
anticipated target customers finding.
Presently, the gym uses the process need to identify the weak spots so that correction and
redesigning of the gym can be done.

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Gaining new knowledge about the target market as well as the technology can be used by
the gym to enhance its opportunities in the business. Fitness First can hope to improve in an
incremental manner in the business.
4. Innovations leader(s): The gym lacked innovative leader as the focus was to develop the
foundation of the gym so that it can provide the customers with the ability to remain healthy and
fit.
The application of disruptive leader has helped Fitness First to cope up with the
challenges related to the development of services.
The gym can ensure continuous development in the market leadership in the form of
identifying technically capable people can be considered for the future development. It is
necessary that Fitness First continue with the innovative techniques with the assistance from the
leaders for developing its business.
5. Innovations Cost: The cost of innovation in the past was less mainly because Fitness First had
not utilised the innovative practise at the gym. The cost was approximately AED10.000 which is
far more during 2009.
The cost of innovation in the present day is AED40,000 mainly because of the use of
technology and the resources that can help in the development of the gym. The resources,
equipments and the technologies used can have a significant impact on the growth and
development of Fitness First.
In future the cost cannot be pointed out specifically mainly because the gym can
implement new technologies that can help in enhancing the business. The costs can fluctuate and

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therefore, estimation can be difficult. However, it can be said that the costs may be expensive
due to the rate at which recent technologies can be sold.
6. Product Innovations: Product innovation of Fitness First was considered based on the ability
to attract the customers. In the past, the gym did not bring about various products that can
provide range to the customers.
Presently, the product innovation can be considered based on the equipments used in the
gym. At the same time, services such as boxing classes, aerobics classes and so on are used at the
gym
In the future, it is important that the gym provides motivation as well as inspiration to the
people joining the gym. Fitness First can develop new products that can help in enhancing its
development. Innovation such as robotics for changing weights or setting up boxing classes can
be considered
7. Process Innovation: The innovative process were less in the past as Fitness First concentrated
on providing the basic structure necessary for setting up the gym in a proper manner.
Presently the process innovation is in the form of services provided and the manner in
which customers react to it. Fitness First has managed to develop innovative services like
implementing boxing classes for the development of the people.
In the future, process innovation in the form of developing an AI can be considered so
that exercises can be done in a manner that can help in the development of the popularity of the
gym.

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8. Services Innovations: Services innovation in the past consisted of basic gym equipments that
helped in maintaining the fitness. The manner in which Fitness First considered the development
of services helped it to be successful.
In the present, the gym provides innovative services such as boxing classes for training
future athletes. At the same time, it provides health care facilities as well.
In the future, the services can be developed by analysing the technologies which can be
used. At the same time, services such a swimming pool can be developed in the gym.
9. Technology Innovations: In the past, technology was underdeveloped and because of this,
Fitness First used to lose out on competition in the industry.
Presently, the gym uses technology like internet for the development of social media
accounts, websites as well as for the development of equipments. This can help in maintaining a
constant alignment with the recent strategies of business.
In future, the gym can continue with the development of high-tech equipments such as
the application of robotics and AI for the development of the services. Thus, this can add to the
improving nature of the business in the gym.
10. Business Model: Business model in the past consisted of understanding the revenue required
for the development of the equipments. Along with the resources required such employee
support was also analysed.
The business model in the present case consists of analysing the finances required for
retaining the employees and enhancing the technical competence in the business.

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The business model might include analysing the finances required for the development of
the AI and the robotics for improvement of the services.
11. Strategic Advantage: The strategic advantage that the gym had managed was less in the past
as the gym provided basic facilities that were available in every other gym in the country.
The strategic advantage in the present day can be associated with the development of
technology in the gym. At the same time, the development of equipments can help in gaining
strategic advantage in the business.
In the future, the gym can develop strategies based on the development of the AI and
robotics. This can be of high competitive influence that can assist the gym in gaining social
recognition.
12. Social Advantage: The social advantage was less in the past as the gym was underdeveloped
and needed time to gain experience so that multiple equipments can be developed.
Presently with the developed technology and equipments, social advantage is high as
people have started to recognise the gym.
In the future, the gym can built on the reputation it has and ensure that it can continue
with the development of its existence in the business.
13. Social Disadvantage: In the past, social disadvantage faced by Fitness First were plenty
mainly because the gym had failed to implement technologies and new equipments such as less
number of customers.
In the present scenario, the social disadvantage is the fact that people may not have
finances to continue to work out in over priced gyms.

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In the future, prediction for social disadvantage cannot be forecasted mainly because the
gym can afford to provide technical advantage to the people.
14. Organisation Culture: The organisation culture of the gym could be associated in the form
of multi cultural basis. The gym had been able to provide its customers with limited yet proper
facilities.
In the present day, the services that are provided by the gym account for the culture of the
gym. The support provided can help in the development of the gym towards the future.
In the future, the development of the technology can play an important role for restoring
the organisational culture. Fitness First can maintain its culture by taking performances of the
past.
15. Stakeholders Value: The value of the stakeholders were less in the past as the gym only had
few customers and employees that only helped in keeping the business afloat.
Presently the company has an enhanced stakeholder value with the increase in customers
and the fact that Fitness First has managed to gain support from the investors to develop and
innovate the technologies.
The future value of the gym is that the stakeholders can provide enhanced financial
support for gaining modern technologies and equipments. At the same time, the AI can be
implemented with the help of the stakeholders’ value
16. Customers Value: In the past the customers’ value was less mainly because the gym had
failed to gain the support of the customer. This is mainly because of the fact that the gym had
failed to capitalise on attracting customers.

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Presently the gym is capable of gaining required finances from the contribution made by
the customers. This signifies the fact that the gym has managed to enhance the reputation by
virtue of the strength of the customers.
In the future, the value is expected to rise with the development of the AI. However, one
of the considerations that need to be made is the fact that the gym need to charge less money for
the application of the equipments.
17. Employees Value: The employee value of the gym was medium as in the past the gym was
dependent upon the contribution made by the employees. This provided opportunities for
improvement within the gym.
The employee value is on the increase with the recruitment of people that can enhance
the training abilities of the gym. This helped in the development of the perspective of the
employee.
In the future, the gym may have a depleted employee value due to the rise of AI and
robotics within the establishment.
18. Change Management: Changes in the gym were made mainly due to the substantial
equipments that were present in the gym. This needed to improve for the gym to become a
competitive force in the market.
In the present time, the gym had managed to implement the changes and have managed to
develop its business in the market. At the same time, the changes can help in the development of
the futuristic orientation in the business.

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In the future, the gym can develop it AI and robotics based on the changes developed.
However, excessive changes need to be mitigated to prevent any type of attrition.
19. Global Reach: Global reach was limited in the past. This is mainly because the gym had
failed to implement incorporate technologies and equipments that can attract the customers in the
gym.
Presently, Fitness First has developed in other cities in the country. The aim is to
continue the growth and reach other countries in the world. This can help in enhancing its
reputation.
In the future, the gym can expand in countries like Australia and other Asian countries.
This is mainly because people in these regions are keen about maintaining health and fitness by
working out in reputed gym facilities.
20. Growth and Profit: In the past, growth and profit of the gym were substantial mainly
because of the underdeveloped nature of the business and the failure to accommodate assistance
from the stakeholders. This can be considered as problematic for the gym.
Presently the gym has seen steady growth and profit due to the development of
technology as well as equipments. The manner in which the gym can continue with the revenue
is considered as one of the best in the Arabian country.
In the future, the gym is predicted to expand in international market with profit that can
provide it with the opportunity to develop its AI and robotics required for coping up with the
modernisation of gym facilities.

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