Project Proposal: Development of 'Fitness Flexible' by Astra Plc

This project proposal details the development of 'Fitness Flexible,' a fitness application by Astra Plc, designed to address physical and psychological health concerns among youth and older adults. The application aims to increase health awareness by offering solutions to fitness-related problems, including training sessions led by celebrities. Targeting a broad customer base, including children with obesity, the app incorporates features like heart rate monitoring and stress management, alongside expert online guidance. The rationale behind the app's launch is driven by increasing health concerns and the prevalence of obesity, with its success attributed to its unique features and celebrity endorsements. This document also includes references supporting the approach to application development.

Application development

Table of contents
 Background information
 Project proposal and rationale behind the new application
 What does application do
 Potential customers
 References

Background information
 In the marketplace, Astra Plc is considered as key company which provides
supply of minerals that are organic.
 Astra Plc company also provides supplements to youth and also work for
providing health based solutions to major customers.
 In order to expand the business and gain market growth, the company has decided
to launch a fitness application named” Fitness Flexible”.

Project proposal and rationale for new
health application
 Fitness flexible application will provide key and major solutions related to
psychological and physical problems.
 The main idea behind the launching of the application is increasing awareness
about health and fitness in youth and old age people.

What does the application do
 The Flexible Fitness application will be launched in order to create a healthy life
and its style for the youth and old age people.
 The Flexible Fitness application will also provide key solutions related to
psychological and other fitness based problems.
 The Smart Fitness application will also develop a main strategy in which
training sessions will be provided by Celebrities.

Potential customers
 The main potential customers of the Flexible fitness application will be old age people
and youth.
 Flexible Fitness application will also target children who are suffering from obesity and
psychological problems.

Why should it be built
 The Flexible Fitness application will be designed and developed for providing
quick solutions to key problems related to fitness and health.
 Smart fitness application will be launched due to increasing awareness related to
exercise and also the increasing health related concerns.
 The Flexible Fitness application will be launched to provide key solutions for
increasing obesity in the youth.

Likelihood of success
 The flexible fitness application will succeed in the marketplace due to its unique features
like heart rate monitoring, stress management and online guidance by experts.
 The application developed by Astra Plc will also succeed at the marketplace due to
involvement of celebrities in providing guidelines to target audience

References
 Verma, M. and Chowdhary, K.R., 2017. AN APPROACH TO SAVE ENERGY
CONSUMPTION FOR SMARTPHONE APPLICATIONDEVELOPMENT
USING SUITABLE SORTING ALGORITHM. International Journal of
Advanced Research in Computer Science, 8(8).
 Littleton, A., 2021. Acceptance and Commitment Therapy (ACT) in Smartphone
m Health Application Development.