Detailed Business Proposal: Fitness Pro Startup Plan and Strategy

This business proposal outlines the plan for Fitness Pro, a startup aiming to supply fitness equipment to gyms. The proposal includes a capital requirement of £80,000, proposed location in South Ealing, London, and an equipment budget. It details human resource requirements, target market (gyms), and a promotion plan. The products offered include various fitness equipment with attractive features and benefits. The proposal analyzes competitors, highlighting strengths (lower prices, convenient location) and weaknesses (market challenges). The USP is offering quality fitness products, a diverse range, and competitive pricing. The conclusion emphasizes the plan's role in identifying target customers and maximizing profitability. References from Bartkiewicz and Matusiak (2019) and Suprapto (2018) are included.

Business Proposal Plan

Table of Contents
 Introduction
 Main Body
 Conclusion
 References

Capital required
For starting any business it is quite essential that
a start-up capital is invested by an entrepreneur.
Thus for the purpose of starting of Fitness Pro
the following amount of capital will be required-
Particulars Amount( In Pounds)
Admin Exp. 40000
Marketing Exp. 20000
Promotion Exp. 10000
Other Exp. 10000
Total 80000

Proposed location, layout and equipment
budgets
The proposed location of the
business will be South
Ealing London. The layout
of the shop will be based like
a Supermarket store where
products will be arranged
according to the different
types of categories. The
Equipment budget will be
around 10,000 pounds for
this particular business.

Human resource requirements
Any business requires good human resources to make sure that the
different types of staffing requirements can be fulfilled effectively and
efficiently. Therefore the Human resource requirements for Fitness Pro
will be as follows-
Shop manager- There will be requirement of a Shop manager who can
manage the different types of requirements related with the shop
effectively and efficiently.

Continued...
Accountant- In Fitness Pro, there will be a requirement of Accountant
who is able to handle the financial transactions of the organization
highly smoothly without facing problems and issues.
Salespersons- It Fitness Pro, Salespersons will be required so that they
are able to show the different types of fitness equipments to the people.

Continued...
The costing for
Human resource
requirements of
Fitness Pro will be
5,000 pounds which
will be spent in the
recruitment and
selection exercise of
the organization.

Continued...
Target market-
The target market of Fitness Pro will be the Gyms who require latest
fitness equipments and thus are able to manage their customers
effectively and efficiently. It will target the different Gyms in London so
that they can get the latest fitness equipments which will help a lot in
managing the different types of requirements.

Continued...
Needs of the Target market-
 The Target market requires that the Gym equipments are
provided to them in the right manner so that they are able to
attract the customers effectively and efficiently.
 The Target market also requires that the Gym equipments are
provided to them at the right cost so that they are able to identify
and use appropriate ways of maximizing profits.

Continued...
Promotion plan-
Fitness Pro will make the use of advanced promotional strategies and
thus will be able to ensure that with the use of these strategies it is able
to achieve its detailed goals and objectives. Thus its promotion plan will
include making the use of traditional as well as modern promotional
strategies and tactics. Thus in this way the organization will be able to
target its target customers for earning maximum profits.

Continued...
Products offered-
Fitness Equipments- Fitness Pro will offer different types of fitness
equipments like Treadmill, Weight Training Machine, Strength
Machines, Jump Ropes etc.
The features of these products will be as follows-
 These products will be helpful for Gym owners as if these
equipments are present in the Gym it will help the Gym owners
a lot in attracting the different types of equipments.
 These goods will be very helpful for the Gym owners as by
making the use of these equipments they will be able to provide
different types of services to their customers.

Continued...
The features of these products will be as follows-
 These products will be helpful for Gym owners as if these
equipments are present in the Gym it will help the Gym owners
a lot in attracting the different types of equipments.
 These goods will be very helpful for the Gym owners as by
making the use of these equipments they will be able to provide
different types of services to their customers.