Fitzee: Exploring Internet's Role in Providing Customer Services

This report examines the business idea of Fitzee, a company aiming to provide fitness trainer, yoga trainer, and salon services at home through an online application. It details the company's vision, mission, and objectives, focusing on the role of the internet in delivering these services. The report includes a literature review, feasibility analysis, and strategic analysis of the business model, identifying competitive advantages and strategies for success. It explores the benefits of using the internet for service delivery, ways to increase customer engagement, and potential challenges faced by Fitzee. The analysis covers market research, service feasibility, organizational feasibility, and financial feasibility, ultimately assessing the viability of the business plan and discussing critical success factors. The report concludes by evaluating the overall business model and its potential for providing convenient and accessible services to customers in the fitness and wellness industry.

Role of internet for providing
various services to the
customers

EXECUTIVE SUMMARY
The project highlights about the new business idea in new fitness company which helps in
fulfilling the needs and expectation of customers. This report focuses on determining the
business idea, target market, positioning strategy, members required, vision, mission, aims and
objective of company. Therefore, it determines the role of internet in providing different services
to its customers at home. It also covers the ways for increasing the effectiveness of internet and
examines the challenges which can be faced by company through offering various services to its
customers.

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
CHAPTER 1: INTRODUCTION....................................................................................................5
Rationale of business idea......................................................................................................5
Scenario chosen......................................................................................................................5
Vision.....................................................................................................................................6
Mission...................................................................................................................................6
Aim.........................................................................................................................................6
Research objectives................................................................................................................6
Structure of the business plan.................................................................................................6
CHAPTER 2 THE BUSINESS CONCEPT....................................................................................8
Introduction............................................................................................................................8
Description of Business Concept............................................................................................8
The product/service description.............................................................................................9
The target market....................................................................................................................9
Positioning strategy..............................................................................................................10
Value added..........................................................................................................................10
Who is involved....................................................................................................................11
The window of opportunity..................................................................................................11
Summary...............................................................................................................................11
CHAPTER 3: LITERATURE REVIEW.......................................................................................12
Introduction..........................................................................................................................12
Industry analysis...................................................................................................................12
Chapter summary..................................................................................................................14
CHAPTER 4: FEASIBILITY/METHODOLOGY........................................................................15
4.1 Introduction..............................................................................................................................15
4.2 Market Research......................................................................................................................15
4.3 Market analysis- Secondary.....................................................................................................16
What are the benefits which are provided by internet for rendering various services to
customers?...........................................................................................................................16

What are the different ways through which the Fitzee can increase the engagement level of
customers with the help of internet for organizational profitability?................................17
Explain the challenges which the Fitzee can face by providing various services to its
customers through internet in order to improve customer satisfaction?...........................17
4.4 Service feasibility.....................................................................................................................18
4.5 Organisational feasibility.........................................................................................................19
4.6 Financial feasibility..................................................................................................................20
4.7 Chapter summary.....................................................................................................................22
CHAPTER 5 ANALYSIS OF THE BUSINESS MODEL...........................................................23
5.1 Introduction....................................................................................................................23
5.2 Strategic analysis of the new/existing business idea......................................................23
5.3 Identification of sources of competitive advantage and sustainability...........................24
5.4 Selection of strategies for success..................................................................................26
5.5 Development of appropriate business model.................................................................26
5.6 Chapter Summary...........................................................................................................28
CHAPTER 6 EVALUATION OF THE BUSINESS MODEL.....................................................29
6.1 Introduction....................................................................................................................29
6.2 Overall assessment of the business plan.........................................................................29
6.3 Business Plan Schedule..................................................................................................29
6.4 Is the business viable?....................................................................................................32
6.5 Discussion of Critical success........................................................................................33
6.6 Chapter Summary...........................................................................................................33
REFERENCES..............................................................................................................................34

CHAPTER 1: INTRODUCTION
Rationale of business idea
The rationale behind choosing the business idea is to determine the role of internet for
providing various services to its customers. There are various role of internet which sharing
information, communication, research, gaining knowledge, reaching wider customers, promoting
business and many others. With the use of internet, the standard of living of people is improving
and also they are progressing in almost all spheres of life. Internet has made the life easier as
people can easily shop through internet, promotes their business, provides education,
communicate effectively, money management and digital transaction (Peticca-Harris,
Navazhylava and Shanahan, 2020). People are availing the benefits and uses of internet in their
daily life as they can easily do online shopping, book tickets, online banking and trading, job
search, social networking, conduct cashless transaction, etc. Thus, internet is a medium that helps
in connecting people by using various devices. The business idea for this report is to open a
business that helps in providing various services such as Fitness trainer, salon and Yoga trainer at
home through internet. Therefore, this report helps in providing effectiveness of internet for
offering services such as Fitness trainer, salon and Yoga trainer at home to its customers. The
business is going to expand in Fitzee through developing an online application where people can
easily avail the fitness trainer, yoga trainer and salon facility by sitting at their home only.
Scenario chosen
The scenario chosen which is chosen is to establish business in Fitzee by developing
online application that helps people to grab the facility of fitness trainer, yoga trainer and salon.
Through this application, customers can easily identify nearby saloon, yoga trainer and fitness
trainer and avail their facilities by sitting at home (Walsh, 2016). The scope of online application
is increasing day by day and also it is making people life easier. Online application helps in
providing value to customers and build direct and personalized marketing channel. Through
online application, company can connect with customer’s fast and easy method and also
improves the loyalty of consumers. Thus, there are various benefits which can be availed by
customers through using online application as they can book their appointment of saloon. Gain
access to an expert of yoga and fitness, boost their motivation and also remain fit while working.

By appointing personal trainer through online application, customers can know about the
exercise and the way through which they can remain healthy and fit.
Vision
The vision of online application is to become one of the leading app that renders services
like yoga trainer, fitness trainer and saloon at home to its customers. The application wants to
make the life of people easier and comfortable by providing them online application that includes
various services. This application helps in improving the experience of user by offering them
single platform that covers services like fitness trainer, yoga trainer and saloon facility.
Mission
The Mission of online application is to educate and inspire the people by offering them
space for empowerment and change. The company wants to bring yoga, fitness and saloon
facility to world through using single platform. They focus on inspiring people to bring yoga and
fitness into their life. The motive of online application is to improve the standard of living of
people by providing them online application so that they can avail the facilities by sitting at
home.
Aim
The role of online services on the Fitness Trainer, Yoga trainer, salon at home etc. to the
customers in the Fitness Industry in UK: A case study on Fitzee.
Research objectives
 To ascertain the benefits which are provided by internet for rendering various services to
customers
 To determine the ways through which the Fitzee can increase the engagement level of
customers with the help of internet for organizational profitability
 To examine the challenges which the Fitzee can face by providing various services to its
customers through internet in order to improve customer satisfaction
Structure of the business plan
The structure of business plan is to develop online application that provides services like
yoga trainer, fitness trainer and saloon. People can avail these benefits by sitting at their home,
they can book meetings with yoga instructor, fitness trainer and saloon (Kuldavletova and et. al.,
2021). This application helps in accomplishing the certain goals of clients and also they can

create lifetime of wellness. The customers can hire the personal trainer through this application
by sitting at home and take guidance related to their health and fitness. By this application, client
can also book salon by sitting at home and the executive of saloon provide home services. Thus,
this application is beneficial for customers as they can fulfil their need and requirement by sitting
at home and also remain healthy by taking the guidance of yoga and fitness trainer. Through
online application, clients can hire the professionals for home services such as fitness trainer,
yoga trainer and saloon in Fitzee. The business model of online application is to connect service
provider with service seekers. Online platform enables people to identify the professionals for
helping them with daily services. The online application allows customers to choose the service
that they are looking for according to their budget (McCaw, 2020). When the client selects the
topic, they can choose the time and date for the service appointment. Thus, the brand provides
high quality of services to its customers at affordable price as compare to other applications. Due
to which customers can easily hires the professionals and avail the services in effective and
efficient manner. These services help in making people’s life easier and comfortable. In this busy
schedule, it becomes difficult for person to identify the saloon, fitness trainer and yoga
instructor. So, through this online application, people can grab these services and fulfil their
needs and requirements in significant manner.

CHAPTER 2 THE BUSINESS CONCEPT
Introduction
Digital platform is increasing rapidly as it helps in increasing reliability and also
improves the ways of working. The main role of digital platform is to increase the collaboration
between producer and end users to transact with each other. For this report, the business idea is
to develop an online application that provides services like yoga trainer, fitness trainer and
saloon facility. Customers can meet their need and requirement through online application and
also avail the guidance of professional people. The online application helps in providing
professional advice and develops more flexibility. It is more affordable and also increases the
communication between the professionals and customers. The reason behind developing online
application is to make people life easier by offering them home services. Customers can avail an
online fitness and yoga trainer due to which they can exercise at home or in gym. The online
trainer helps in providing personalized training, set realistic fitness goals and also coach
customers through workout programs (Wilson, Owens and Schaeffer, 2018). Thus, people can
grab the opportunity to avail the instruction and guidance of yoga and fitness trainer by sitting at
home.
Description of Business Concept
The business concept is to establish a business in Fitzee by developing an online
application that provides services related to fitness trainer, saloon and yoga trainer to its
customers at home. The reason behind developing online application of these services is to
provide an opportunity to people to grab the services from their home. Online application
provides professional advice to customers so that they can improve their health and book their
salon. It is a single platform which provides different services that helps in meeting the need and
expectation of customers. The benefits which customers can grab through this online application
is to achieve their goals faster, creating lifetime of wellness, personalized attention, mental and
emotional boost and also increasing accountability. In order to attract client, it is necessary to
focus on providing few benefits to its customers such as free registration on application or
discounts (Nagar, 2021). The online services like fitness and yoga trainer helps customers in
providing straightforward guideline for improving and revising the workout plan. This
application helps in providing sessions to people related to maintaining their health and workout

strategies. People can grab this session by sitting at home that helps in improving their life.
Customers can also book their saloon facility through this application and avail home services.
The motive of online application is to bring comfort for people and improve their experience.
The product/service description
The new business idea focuses on providing services to its customers through using
internet. Company is going to develop online application that facilitates various services such as
fitness strainer, salon facility and yoga trainer. Thus application provides different yoga and
fitness videos to its customers through which they can learn new approaches, workout plan, new
poses, new styles, exercise and various other things. The platform also provide live classes to its
customers so that people can learn new things and also it offers access of several videos due to
which they can remain healthy and fit. The online yoga trainer helps in improving the strength,
flexibility and balance of people and also they focus on making customer feel relaxed. Thus, the
online applicants want to spread good by bringing yoga into the life of people (Carnes and
Northcut, 2017). The online fitness trainer focuses on providing guidance to people related to
fitness and also they provide better training opportunity to customers related to their health. The
online yoga trainer and fitness trainer are less expensive as compare to offline people. They help
people by supporting them and making them on track with their fitness goals. This online
application also provides salon facility to its customers so that they can easily book their
favourite saloon and avail the services by sitting at home. The online platform provides home
services to its clients by booking suitable salon according to their budget and the executive will
come at home for providing services. There are various packages which are provided by
platform, client have to choose the package according their budget and grab the services.
The target market
The target market of online application is people of 18-50 age. They generally targets
clients who are fitness freak, yoga lover and want salon services at home. The application targets
the people who are busy in their professional career and doesn’t have time for maintaining their
personal health. Through this application, company provides an opportunity to people to book
their professional person who can provide them fitness and yoga instructions. They can also
appoint a saloon a professional of saloon who can provide home services. In order to avail the
home services of saloon, it is important for client to take appointment and render the services.
Through online application, customers can avail expert professional services at home

(Salmenniemi and Kemppainen, 2020). The target market is chosen by understanding the needs
and requirements of customers in Fitzee. It is important for an organisation to choose the right
target market that helps in increasing the profitability and growth of business. In order to reach
the target customers, company is focusing on creating strong presence on social media market.
They are reaching to target people by promoting the business through social media marketing.
Thus, the online application provides free access of videos to its customers. It is important for
clients to register themselves with online application and avail the services.
Positioning strategy
The positioning strategy generally defines the level on which company is standing in
market. Through positioning strategy, online application can determine the ways through which
they can position themselves and attract more and more buyers towards the platforms. In order to
create strong position in market, company must focus on using different approaches such as
analysing competitors strategy, building positioning statement, develop creative ideas for
positioning and various other strategies. For creating strong position in market, online
application is focusing in providing services at affordable price which helps in grabbing the
attention of customers towards the platform. Company is also focusing on increasing its
awareness among people through social media platform (Cardoso Filho and et. al., 2019). They
use social media marketing to improve its customer base and reach to wider target market. The
awareness of online application can be also increased by conducting online events and offering
customers discounts and other benefits.
Value added
Online application focuses on providing stable value to its customers by understanding
their need and expectation and providing them services by sitting at home. The online
application helps in providing various services to its customers in order to improve their
experience and make them comfortable by sitting at home. Company provides value to its
customer by offering them great experience so that they can avail better services through online
application. Through this online application, organisation can create strong customer base and
build trust among them (Cerqua and Toujilina, 2016). The value which is provided by an
organisation helps in increasing the profitability and reputation of brand. Thus, it is important for
an organisation to focus on improving the quality of services in order to attract customers and
improve the business performance.

Who is involved
For developing the online application for offering services like fitness trainer, yoga
trainer and saloon are owner, employee, suppliers, professionals, saloons, government, software
developer, financial community and many others. These are members who are directly or
indirectly connected with the company and show their interest in business performance. The
members help in developing online application and also promoting the application in Fitzee.
The window of opportunity
Organisation can gain various opportunities in order to improve the performance and
productivity of business. It is important for company to grab the opportunity for improving the
profitability and growth of online application. The opportunities are fulfilling the need and
demand of customers, providing free videos and session, offering live sessions and also
delivering home services of saloon at affordable price. The reason behind developing the online
application is to identify the role of internet in delivering the services like fitness trainer, yoga
trainer and salon facilities at home. It also helps in examining the ways through which company
can increase the effectiveness of internet (Wisnom, 2019). Thus, with the help of this online
application, company can improve its performance by satisfying the customers and providing
them services by sitting at home.
Summary
It is identified from the above information that organisation must focus on understanding
the need and expectation of customers in order to make them satisfied and improving the growth
of business. Online application helps in saving the time of people due to which they can easily
avail the services at home only. The online application focuses on providing services like fitness
trainer, yoga trainer and saloon. These facilities helps people to improve their living standard and
remain healthy and fit by watching videos on application.

CHAPTER 3: LITERATURE REVIEW
Introduction
Literature review can be defined as the overview of the work published on a specific
topic in the previous times. It is considered as the full scholarly paper or can be the part of the
scholarly work such as it can be an article or the book. It is reviewed on a particular topic written
by well known authors having the discussion analysis as well. The current literature review is
based on the role of online services on the Fitness Trainer, Yoga trainer, salon at home etc. to the
customers in the Fitness Industry in UK which is a case study on fitness company. It fulfills
objectives like to ascertain the benefits which are provided by internet for rendering various
services to customers, to determine the ways through which the fitness company can increase the
engagement level of customers with the help of internet for organizational profitability and to
examine the challenges which the fitness company can face by providing various services to its
customers through internet in order to improve customer satisfaction (Katsoni and van Zyl,
2021). First objective states the benefits of online services to the customers. Such benefits
includes wider reach to the customer with low cost and time duration. Moreover, other benefits
includes the proper engagement with the customers with quick services and payment along with
the feedback as well. Second objective states the ways through which the company can improve
the engagement with customers using online platforms. Such ways includes instant reply to the
customer feedback and quick services with faster responses by the company. It also increases the
loyalty towards the brand as well (Saglam, Nurse and Hodges, 2022). Third objective states the
challenges which can be faced by the firm while using the online platforms at the time of
rendering the services. Such challenges includes the requirement of strong bandwidth of internet
along with the data security issues and the consequences of low ratings and negative feedback as
well.
Industry analysis
PESTLE analysis can be defined as the scanning of the external business environment
which provides the macro picture of the threats and opportunities related with the business. It
facilitates the company with in depth examination through which they can make decisions for
growth. It has six factors such as political, economical, social, technological, legal and
environmental factors. In context of the fitness company providing online services, political