Analysis of The Five Fields Business and Environment Factors

This report examines the business environment of The Five Fields, a restaurant, analyzing its organizational structure, and the interplay between its functional units such as HRM, Marketing, R&D and Production. It differentiates between public, private, and voluntary organizations, comparing the NHS, The Five Fields, and the Red Cross. The report includes a SWOT analysis of The Five Fields and explores the impact of macro-environmental factors, including political, economic, social, technological, legal, and environmental aspects, on its operations. The analysis highlights the interrelationship between departments and the influence of external factors on business decisions. The report concludes with reflections on key findings and their influence on decision-making within the business, providing a comprehensive overview of the business environment and its effects on the organization.

Business and the Business
Environment

Table of Contents
TASK 1............................................................................................................................................1
Purpose of different organisation................................................................................................1
Comparison of different organisation.........................................................................................2
Interrelationship Between Various Functional Units..................................................................4
TASK 2............................................................................................................................................6
Factors affecting business ..........................................................................................................6
SWOT analyses of business........................................................................................................7
Reflections of key findings which influence the decision making process..............................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Business Environment is consists of all the external and internal factors that influence
profit of the organization. This factor can affect each other. Some macro factors are out of the
organisations control and they can affect the micro factors of the business environment. In this
report the organization The Five Fields is explained. It is a restaurant and provide services
related to its food product. This report includes explanation of the different type of the company
figures and their growth and scopes, the interrelationship between the functional department and
how they link to the organisational structure, contains the examples to present the positive or
negative impact that macro environment has on the business operation and containing
explanation of strengths and weaknesses of The Five Fields.
TASK 1
Purpose of different organisation
Public companies
Public sector companies are the companies which are owned and controlled by government
whether national, provincial, state or local. Public sector is responsible for providing goods and
services in market through their enterprises. This sector also called as state sector and it is that
part of economy which consist of both public enterprises and public services. Public enterprises
include public goods and government services (Prajogo, 2016.). Like infrastructure of public
roads, bridges, electrical grids telecommunications etc. Example of such sector companies are
NHS. National health service which is funded for public services and for national healthcare
system.
PURPOSE:-
 Their aim is to provide public services rather making profit. And transforming the economy
in a way that it move towards socialism.
 It helps in achieving socio-economic goals. By equal distribution of income and wealth.
Hence, public sector aims at providing overall development of the economy.
Private companies
Private sector companies are those which are run by individuals and companies, instead of
government. Most of the private organisations are run on order to make profits. These enterprises
are solely run by private holders (Hamilton and Webster 2018.). The employees work in private
sector works in order to earn profit, at some places there is large contribution held by private
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sector only. Example of such privately owned company are The Five Fields which is British
company providing fast food across many countries to earn good amount of profit.
Purpose:-
 Their main purpose is to earn good profits and reinvesting the profit in company for further
success and growth.
 Maintaining transparency in annual and financial reports and selecting appropriate and
proper organisational structure for smooth functioning of business and for limiting the
liability.
Voluntary organisation:
It is a group of individual who comes together and enter into the agreement (Bah and Fang
2015.). As volunteers, to achieve a common goal or objective. Trade associations professional
associations ,environmental groups etc. are come under the voluntary association. The
organisations can be corporate d or incorporated. Ex of voluntary association is International Red
cross which is approximate 17 million of staffs across the worldwide and is founded to protect
the interest of all human beings also to protect health and life of humans and preventing and
alleviating human sufferings
Purpose:-
 To enhance well-being of individuals
People forms independent, voluntary and non government groups to act in together and
achieve a common goal and also enable the individual to understand the fundamental of groups,
Hence, there are basically three different types of organisation which works for different interests
and purposes and contribute towards the economy in different ways (Prajogo, 2016.). The public
sector, private sector and voluntary associations all are somewhere contributing towards
international business environment by producing goods and services which satisfy the needs and
requirements of the customers and people all over the world,
Comparison of different organisation
NHS The Five Fields Red Cross
Background It is publicly funded
national healthcare
system for UK. It is the
largest company which
It is big size restaurant in
London that have many
branches in UK. It is
popular for its services
It was founded to
keep human life and
their health protected
from suffering and
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paying healthcare to the
residents.
and luxurious facilities. ensure there safety.
Product &
services
NHS provides the
healthcare services to the
residents of the UK.
Produces the fast food-
food, continental food
and providing instant
services like serving.
It is paying voluntary
services related to the
healthcare and human
values.
Market size The currently serving in
27 Countries in Europe.
It is operating on
worldwide level and has
received 4.9 rating for its
services.
Working in 190
countries.
Scope NHS is working is many
locations and have wide
scope to enter few more
countries in future.
The Five Fields has
strong financial
background and have
capabilities to expand its
operations across the
world.
This firm has wide
scope to grow well as
number of volunteers
are increasing days by
day and enterprise is
continuously focusing
on improving its
services.
Vision To Provide the better
healthcare services to the
people.
Improve the sales and
market area and serve the
consumers with positive
response.
Protect the human life
and their health and
improve its action.
Mission Deliver the best health
services to people
worldwide
To grow as the most
popular fast food
provider.
To protect human
lives.
Business
Objective
It's objective to serve the
people having health
issues.
Earn profit financially. Prevent rights of poor
and people are affected
from violation
Organizational NHS follows Hierarchy The Five Fields follows It follows Hierarchy
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structure. flat structure. structure.
Legal structure Unincorporated
Association
Corporate structure Unincorporated
Association
Stake holder's
information
Working members and
using the services
provide by the NHS, are
stakeholders.
Employees and the
customers
The people, serving
the humanity through
the organization.
Interrelationship Between Various Functional Units
The functional departments are interrelated to perform better as a single unit. Mainly the
functional department of the The Five Fields are HRM, Marketing, R&D, Production and
Customer Service department.
HRM and Marketing Department
HRM and marketing department are interrelated Human resource department hires skilled
people in the firm and those candidates contribute well in performing marketing function well. If
HR department does not hire skilled candidate then it may affect working of marketing
department. Furthermore, marketing units aids in forecasting future demand and inform to HR
team. Then human resource manager can conduct recruitment and selection process to meet the
demand.
Finance and R&D department
Finance department provides the funds to research department to perform the research
and by performing the research work the R&D reduces the process cost and gives more options
to Finance.(Andersson, Forsgren and Holm, 2015). Through R&D company can improve its
products and can raise quality this will help in generating more sales in the firm. In the absence
of research and development firm will not be able to analyses cash inflow and outflow.
Production and marketing Department
Marketing department helps in conducting market research and find demand of
consumers. Accordingly production department can design new products that may help in
satisfying consumer’s needs. Furthermore, if production department produces quality goods and
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services then it will support in increasing sales of the enterprise that can be done through
effective marketing activities. .
Advantages and Disadvantages of the interrelation of functional department
This interrelationship is beneficial for the firm in order to pass clear information to all
departments and producing satisfactory goods and services to consumers. In the absence of
effective relationship company might fail to deal with customers effectively.
Organisational Structure of the The Five Fields
The Five Fields is a flat structured organisation. The flat structured organisations don't
have any communication gap between the employer and employee because the flat structured
organisations only have few levels to communicate or don't have this levels. Employees of the
organisation are directly connected to the employer and this improves the decisions and improve
the involvement in the decision making process (Brown, 2018). The division of the roles and
responsibilities is clear in The Five Fields . The parallel working provide more possibilities for
the product and service development, And this directly improve the profit.
TASK 2
Factors affecting business
The various macro environment factors impact on the The Five Fields :-
11 Political factor:- An activity related to the government and its administrative practice
that have an effect on The Five Fields. Political instability impacts negatively on business
unit because if government gets changed then new government will make new norms and
firm will have to make changes in its strategies accordingly that might increase burden on
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Illustration 1: organization chart

the firm (Eling and Schaper, 2017). On other hand if government is stable then it will
support the enterprise in conducting operations well and managing its import export
activities properly.11 Economic factor:- Economic factor is huge influence on the The Five Fields and its
success. It concerned with the goods, service and money. If employment rate is high or if
there is strong currency value then it will help the organisation in generating more
demand. That will increase sales of the firm. There are so many negative impact of
economic factor such as it affects the dynamic economic environment conditions
prevalent in the market. It affects the demand and supply of the company. It affects the
marginal and total utility of the The Five Fields. The fall down of the utility is one the
negative economic factor.11 Social factor:- social factor include all the facts and experiences that influence the
individuals' personality, attitude and lifestyle. The Five Fields needs to offer goods and
services on the bases of needs, taste, life style of buyers. This will impact positive and
will attract more consumers towards the brand (Cumming and Zahra, 2016). But if entity
ignores that element then it will negatively affect the revenues of enterprise.11 Technological factor:- The changes in the technological factors affect the business
environment. There are some positive perspective such as increase the output and
lowering the cost of production from new techniques. There are so many negative factors
when the changes in technology is not acceptable by employees of the The Five Fields
because the innovation in the company takes time to acceptance for the employees. It
takes cost and time to give them training.11 Legal factor:- This refers to the laws made by the government that the company has to
follow in order to continue their operations. If government increases wages rate then
employees will feel satisfied and enterprise will have to provide high wages to its
workers. In this situation enterprise will be able to retain its skilled staff for longer
duration. On other hand if trade law gets changes in it will affect trading activities of
brand.11 Environmental factor:- This factor affects the industries and their ability to function
smoothly. The Five Fields concentrates on effective utilisation of resources and keeping
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atmosphere safe. That enhances its brand image in the mind of consumers. But if this
element is missing them it might create negative impact on business unit.
SWOT analyses of business
SWOT analyses of The Five Fields :-
strength weakness opportunities Threats
The Five Fields have
Strong global presence
in the international
market. It allows to
cater to a wider
audience base. It has
an strong and
impressive presence in
market which is the
second largest fast
food restaurant in the
worlds.
The Five Fields still
runs the old design
and functionality.
They need to redesign
its stores to make it
more technologically
advanced with self
ordering digital
change where
consumers can order
and then have food
delivered to their
table.
The Five Fields can
use its favour to grow
its market to
expanding to new
geographic which
emerging economics,
changing lifestyle of
consumers and their
increasing buying
which increase their
market share and
revenue.
It refers to the factors
which harms the
organisation in future.
Threats for The Five
Fields is that changing
preferences ad
consumers food trends
affects the demand of
customers for fresh
and natural food
options and increasing.
Loyalty and honesty
make The Five Fields
more powerful that it
has build his ow
strong loyal customer
base in market.
Its difficulty to
managing franchisees
it is one of the critical
issue in the success of
The Five Fields chain
and due to the
conflicting
operational issue. So
many outlets get
closed since its
inception.
Exploring new food
items in menu is a big
opportunity for The
Five Fields because
they have to introduce
healthy and natural
food options in their
menu that are low in
fate ad calories.
Competition from
global and local
players are introducing
new food items to their
menu to local
customers needs and
capture high market
share.
One of the main Negative publicity of It is a opportunity for Increased labour cost
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strength of The Five
Fields is early mover
in the fast food space
and store occupy in
prime sites around the
world.
the company faced a
lot of flak for its food
being unhealthy,
loaded with fats, salt
and sugar ad there are
lot of issues regarding
to the cooperates
culture that gained a
negative publicity.
The Five Fields to
provide facility of food
delivery . It expanded
the number of location
where it offers swiggy,
zoamato delivery.
Which gives solid
growth and attracted
customers. Delivery
sales are seen as a
major opportunity for
the brand to grow.
and increase of
employee training is
affect the profit
margins of the
company.
SWOT analyses of KFC:-
strength weakness opportunity threats
KFC leads the
restaurant chain and
market leader in a
majority of the
countries in the on veg
food segment.
Supply chain and
distribution issues with
the delivery of the
chicken. The issue
become so big when it
led to the closing of
some stores.
Expanding economies
and changing in
lifestyle of consumers
ad increasing buying
propensity in allowing
fast food giants to
explore their market
share and revenue.
Changes in the food
preferences an food
taste of the customers
which is healthy and
good for their health.
KFC secret recipe is
one of the most
famous trade secret in
the catering industry.
It contains the eleven
vials, the herbs and
Managing the
franchisees is critical
issues in KFC due to
conflict-ion
operations.
The main opportunity
for KFC is providing a
wide rang of non veg
in their menu which is
healthy for the
KFC as faced the
criticism in the past as
well for the quality of
oils it uses for cooking
its food.
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spices. customers.
The interrelationship with external macro factors:-
 Global presence is the main strength of company. It is highly interrelated with
technological factor (Storey, 2016). Due to global presence entity gets to know about the
latest technologies and implement these techniques at its workplace that supports in
reaching to mass audience. Technological advancement supports the firm in entering into
new market and gaining attention of international consumers.
 Loyalty and honesty is one of the biggest strength of the company. It related with the
social factor. The Five Fields has created consumer loyalty by delivering the high quality
food products at low price and also according to the taste of the customers which gives
more satisfaction to the customers. They provide food according to the demand of the
customers. Customers also provide honesty to the company by giving them good
feedback and doing marketing through their experience.
 It is one of the main weakness of still running the old design in The Five Fields which
interrelated to the technology and legal factor of the company. Due to the old design and
function of the firm and uses of old techniques compare to other firms makes more issues
for the organisation. If the firm is expecting the new techniques and changes it will make
more advanced to the stores and attracts the customers. The changes with self ordering is
a digital change which increase the selling of the product and gives them satisfaction.
 The another weakness is to managing franchisees in the world. It is highly interrelated to
the political factor because they provide the stores in so many countries but didn't handle
or manage it properly which makes poor branding of the firm and from that it decrease
the profitability and so many stores get closed. To make more impressive through they
have to open franchises in only those countries where they can easily handle it and gives
satisfaction to the customers.
Reflections of key findings which influence the decision making process
The first step in making the decision is recognises all the problems, strength or
opportunity of the organisation. There are so many things which impact the decision making
process such as the global presence of the The Five Fields gives an opportunity to make a
strong and impressive presence in the market so it's the responsibility of the management that
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they understand the need and demand which runs the brand in a good way. Loyalty and honesty
of the customers gives a strong customer base which influence the decision making process
through the customer satisfaction (Stacey, 2016). The old design and function of the The Five
Fields is a weakness which have to redesign and make it more advanced which influence the
decision making process. The problem of managing franchisees is the biggest problem for food
chain which closed so many stores in the market and also gives a dissatisfaction to the
customers. So they have to only open the stores in the countries where they easily handle it and
make a presnce in the market. The changes in the preference and taste of the customers also give
an opportunity to the The Five Fields because they have to expect the new changes in the market
and have to full fill the demand of the customers. Due to the new technology changes its
responsibility of the The Five Fields that they expect the new techniques and changes which
comes in the market such as the delivery of food to expand the number of location where it offers
swiggy, zoamato for delivery. It gives huge expand and growth to the company. Delivery sales
seen as the major opportunity for the brand to grow and it influences the decision making
process.
CONCLUSION
Above study we conclude that Public sector is responsible for providing goods and
services in market through their enterprises. Private sector companies are those which are run by
individuals and companies, instead of government. People forms independent, voluntary and non
government groups to act in together and achieve a common goal and also enable the individual
to understand the fundamental of groups. There are some comparison of different organisation.
The interrelationship between various functional units and PESTLE analyses and macro
environment factors affecting to the organisation. SWOT analyses of the The Five Fields and
also compare to other organisation through SWOT. There are some points which reflect the key
findings which influence the decision making process.
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