Organizational Analysis: Fixmycar Pty. Ltd. Business Report

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This report provides an in-depth analysis of Fixmycar Pty. Ltd., a roadside service company operating in Australia. It examines the company's organizational structure, mission, business goals, policies, and procedures across sales, roadside service, and call center departments. The report reviews the company's strategic plan, job descriptions, and the importance of personal and team goal setting. It also details the development of KPIs using the SMART method, including contingency plans and a SWOT analysis for each goal. The analysis covers communication skills, work-life balance, and profitability targets, offering insights into potential strengths, weaknesses, opportunities, and threats within the organization. The report emphasizes the significance of effective goal setting and performance measurement in driving the company's success.
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INDIVIDUAL
ASSESSMENT
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INTRODUCTION
Organisation refers to the group of people that works together to achieve specific goal.
Business strategies and Enterprise skills is helpful in achieving the tasks on timely basis. The
Present report is based on Fixmycar Pty. Ltd. It is a roadside Service Company. The firm is
operating in Australia from the last 3 years. The company operates mainly from three
departments namely, Sales, Roadside Service and Call Centre. Firm key services includes
Towing Assistance, Flat Tire Assistance, Flat Battery Assistance, Fluid Delivery Services and
Collision Assistance.
The Project report will describe organizational polices, plans and procedures in detail. It
will define the goals of the company and will explicate why the organisation established goals.
Furthermore, will elaborate the importance of personal and team goal setting in the company.
The study will cover a smart action plan for the firm. Swot analysis will be done to examine each
goal of the company.
MAIN BODY
1. Review of Business Plans, Goals and Polices & Procedures
Fixmycar Pty.Ltd. Mission
ï‚· The Company wants to expand its business at national level and wants to recognize as
popular brand in Roadside Service Industry.
ï‚· The Company is planning to provide 24/7 hours roadside services to its customers at
affordable price for improving the customer satisfaction.
Business Goals
1. FixmyCar Pty. Ltd. wants to manage its business resources in efficient manner for
generating higher profitability.
2. To conduct effective programs such as compensatory, appraise and coaching for
enhancing the performance level of the business. Provide training to sales personnel for
increasing overall productivity of the company.
Resources Includes -
 Personal Resources – This resources are defined as inherit capabilities of the person. This
includes self-efficacy, resilience, optimism and hope.
 Physical Resources – This is the material assets which company owns. This includes
manufacturing equipment, buildings and office furniture.
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 Financial Resources – These resources are the business funds, financial institutions
deposits and cash equivalents.
 Human Resources – These resources are the function of organizations that deals with the
employees and issues. It is related with the people such as benefits and compensation,
hiring and recurring the employees and providing them training for improving
organizational efficiency.
Polices and Procedures
Purpose
The organizational policies of Fixmycar Pty. Ltd. seeks to maintain balance between staff
needs for professional development and career development needs as a part of their employment
in the company. Administrative guidelines are formulated for adhering the equity and fairness at
the workplace. To follow the Employment Law, Health & Safety and Equity Law at the
workplace.
Professional development
It is necessary for employees to acquire the knowledge of particular skills which are
essential at the workplace. To have specific qualifications for carry out the organizational duties
of the company. The staff member can grant the permission for attending any relevant course
related to their job role between the working hours. These criteria need to be followed in the
selection process in the Company.
Non-Professional development
The organization support the employees if they want to explore the professional development
options. If the employees wants to pursue the education and training the organization will
facilitate education and training by -
ï‚· Fixmycar Pty. Ltd. is permitting the employees to attend the training session in between
their working hours. The working hours is rearranged for assisting such career
development.
ï‚· The employees can use the equipments and services of the company which can help them
to improvise their career development skills.
ï‚· To arrange the annual leave programs in order to assist the career development of staff
members.
ï‚· The staff member can grant two days leave as to study in the examinations.
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ï‚· The fees are reimbursed as company has a provision of paid study leave. The training and
educational fee is negotiated as a part of Employee contract (Blackwell, 2017).
Strategic Plan
Fixmycar Pty. Ltd. has objective to grow their business. The objective of the company is
to increase the profitability by 20% by 30 of June 2020.
2. Job description and value of personal and team goal setting
Job description
Job Tittle : Sale's Manager
Respond to : Director of Sales
Job Overview : Sales Manager whose work is to sale company's services and products within a
specific geographical area. To insure consistent profitable growth of the company through
planning and setting objectives for improving earnings of the company.
Responsibilities and Duties :
ï‚· The Manager work is to sale the company's services and product within the defied
geographical area.
ï‚· To ensure consistency, profitable growth in the sales revenue by positive planning.
Management of personnel and deployment.
ï‚· To review the progress in the company.
ï‚· To make accurate forecast of the sales.
ï‚· To collaborate with the director of Sales in order to establish sales goals for the
company.
Qualifications
ï‚· The University degree is required in the business studies or marketing. Minimum of
seven years experience is required. The equivalent of experience and formal education
both combination is acceptable.
ï‚· Analytical and problem solving skills are required for interpreting the sales
performance.
ï‚· Proven ability is required for motivating and leading the sales team. To develop sales
strategies and marketing developing.
ï‚· Written communication skills and good working knowledge is required.
ï‚· Valid driving licence is also required.
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Establishment of Goals
Personal Goals
ï‚· To improve communication skills as a sales manager.
ï‚· To maintain work life balance
Team Goals
ï‚· To increase company's profitability up-to 20 % till 2020.
ï‚· To resolve the customers issues within half and hour.
Value of personal and team goal setting in the company
The goal setting is essential for the Fixmycar Pty. Ltd. because it provides guidance and
direction to the company. It facilitates planning in the organization. The team goal setting is
important because it motivates the employees and inspire them to work harder. It is helpful for
controlling the performance of the organization. It is helpful for boosting the performance of the
employees. This is helpful in setting the priorities of the company. It determines the tasks where
the business needs improvement. Setting a target is helpful to admire individuals when they
reach towards it.
3. Development of KPI to measure the performance of the company
a) Smart Method
Goals Specific Measurable Achievable Relevant Time Bound
To improve
communicatio
n skills as a
sales manager.
Improving the
communicatio
n skills is
necessary
being a sales
manager. For
communicate
with
customers in
effective way
communicatio
n plays crucial
role.
It will measure
by customers
reviews.
By focusing
on my
vocabulary
and grammar
it can be
achieved. I
have started
giving speech
in front of my
friends and
family to build
I will be able
to build good
relationships
with the
customers by
improving
communicatio
n skills.
1 month in
total.
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self-
confidence
level.
To maintain
work life
balance.
Maintaining
the work life
balance is
important to
work at
optimum level
in the
company.
It will measure
by reduced
stress level.
By prioritizing
my work and
for other
leisure
activities work
life balance
can be
achieved.
By
maintaining
work-life
balance, I will
able to focus
on my offical
work.
2 month in
total.
To increase
company's
profitability
up-to 20 % till
2020.
To increase
the company's
profitability as
it is a prime
purpose of any
business.
Through
seeing
financial
reports of last
year it can be
measured.
Social Media
advertisement
will help to
increase the
profitability of
the business as
users are
higher active
on these
platforms.
Revenues of
the firm get
increased.
Within 1 year
up-to 2020.
To resolve the
customers
issues within
half and hour.
To increase
customer
satisfaction in
the company
resolving the
customer's
issue is
necessary.
It will measure
by taking
customers
feedbacks.
Communicatio
n is done by
the company
to have direct
touch with the
customers in
order to
resolve their
problems..
It will help to
improve
customer
satisfaction
level in the
company.
Started
resolving
customers
issues within
half and hour
in one month
b) Contingency plan
As a Sales Manager, one of my weakness is that my communication skill is not good
enough for resolving the queries and problems of the customers. I need to make improvement.
For this I started focusing on my vocabulary and grammar. I have started giving speech in front
of my friends and family to build self-confidence level. Through doing this I will be able to
resolve the customers problems and have better conversation with them. My strength is that I
have extreme patience level. Thus, I am able to listen the customers complaints and don't get
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rude so easily. I treat them in polite manner. Hence, through doing this customer satisfaction in
the firm get increased.
I am unable to maintain work life balance. As I generally have hectic scheduled. Thus, I
am unable to maintain balance between work life and family. I am unable to devote my time with
my family and friends. Hence, I need to prioritize my work and for other leisure activities. I need
to prioritize my work. The tasks and work which are more important need to accomplished first.
I have to set work hours so that two activities does not collapse at the same time. I need to take
break in between the work, so I get relaxed for a while. I will leverage technology to work
smarter. Through this productivity of the company get increased. To reduce chronic stress at the
workplace. The Employees are facilitated with the flexible working hour. Thus, it will helpful in
improving the overall profitability of the business.
C) Swot Analysis
Goal – To improve communication skills as a sales manager.
 Strength – It is helpful in maintaining good relationship with the customer.
 Weakness – I will not be able to guide my sales team if my communication skill is not
good.
 Opportunity – To increase sales of the company effective communication is helpful for
retaining customer's attraction towards the company's products.
 Threat – Bad communication skills can decrease the sales of the company.
Goal –To maintain work life balance
 Strength – Through maintaining work life balance I will remain stress free.
 Weakness – I will not be able to focus on my work if there is no work life balance.
 Opportunity – If I maintain work life balance, I will be able to focus on my office work.
 Threat – There are chances of increase of chronic stress if there is no work life balance.
Goal –To increase company's profitability up-to 20 % till 2020.
 Strength – Sufficient number of the manpower in the company which will lead towards
higher productivity and eventually turns into higher revenues.
 Weakness – Technology is not up-to mark.
 Opportunity – The company can improvised its technology to increased its profitability.
 Threat – If the competitors have advanced technology that might impact the profits of the
Fixmycar Pty. Ltd.
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Goal –To resolve the customers issues within half and hour.
 Strength – Sufficient number of manpower is available to tackle the customers queries
and problems.
 Weakness – Communication skills are not good, there is difficulty to interact with the
customers.
 Opportunity – Through using advance technology the customers issues will solve within
half and hour.
 Threat – If the customers issues are not resolved than this can create dissatisfaction
among the customers.
4. Range of activities to advance work goals
Urgent important Matrix
Urgent Not Urgent
Important ï‚· To increase the sales of
the company within 2
months by 2%.
ï‚· To resolve the
customers issues within
half and hour.
ï‚· Training is given to
employees for
resolving customer
issues.
ï‚· To increase company's
profitability up-to 20 %
till 2020.
ï‚· Advertise company
products on social
media channel.
ï‚· To offer products at
reasonable price in
order to increase
customer satisfaction in
the company.
Not important ï‚· To improve
communication skills
within 1 month in order
to have conversation
with the customer for
resolving their issues.
ï‚· To do research and
development and bring
innovative products for
the customers.
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5. Development of Work Plans
Work Plan A
Work Activity Description Goals KPI's Time-
frame
Person
Responsible
Train Sales team The waiting time
of the customers
is too long. Thus,
the customers are
facing issues .
To solve the
customers
issues within
half and hour.
80% of
customers
issued are
solved within
half and hour
30/07/19 Sales Manager
To increase
customer
satisfaction
level.
Reasonable price
products will be
offered to
customers.
To improve
customer
satisfaction in
the company by
20%.
10%
increased in
customer
satisfaction.
20/07/19 Marketing
Manager
To improve
communication
skills.
Customers are
frequently asked
about their
problems for
taking corrective
measure and
provide solutions
to resolve them.
To tackle
customers in
better way by
taking
corrective
actions through
considering
feedbacks and
to reduce the
chances of
issues.
20% of the
customers
issues get
reduced
through
considering
feedbacks.
30/07/19 Marketing
staff
Work Plan B
Work Activity Description Goals KPI's Time-frame Person
Responsible
Increase sales
of the
company
The customers
are not
satisfied with
the company
services.
To satisfy
customer
needs in the
company by
20 %.
10%
company's
profitability
get increased.
30/07/19 Director of
Sales
Advertise
Company
products on
social media
channels.
Customers are
not aware
about the
company
To increase
company's
reputation
among the
customers.
20% of
customers gets
to know about
the company
services in
detail.
20/07/19 Marketing
staff
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Fixmycar Pty.
Ltd. Hence, to
increase the
brand
popularity
social media
advertising
will be done.
To Perform
research
To conduct
research and
development
programs for
bringing
innovative
product in the
market.
To increase
the customer
retention by
offering them
innovative
products.
Up to 80 %
customer
retention gets
increased in
the company.
25/07/19 Researcher
6. Specific examples of work plan A and work plan B.
a) To ensure to serve as a positive role model through work planning and organization.
As a Sales Manager, I have learned various strategies and techniques in order to face
tough competition in the market. As the company success is depended upon sales. Thus, the
effective marketing of products will be done. For this I have improved my communication skills
to talk with the client. Through this sales of the company gets improved. Customers are
demanding to offer the lower price products. Hence, as a Sales Person I have given them various
discounting offers to increase the customer satisfaction in the company. I have also learned about
the selling concept which businesses use in order to generate the interest of the customers
towards the company roadside services. For example, people are generally addicted to social
media sites. Hence, social media advertisement is being done for enhance the sales of the
company.
b) Maintenance of appropriate work life balance, manage stress and maintain health.
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Being a sales manager, I will maintain work-life balance by prioritizing my work. I will
Plot some personal time for myself too. I will spend some time with friends and family to reduce
the stress of the workplace. I will set work hours as to maintain work life balance and remain
stick to them. At the end of work day I will rather ask myself about the whole day performance
in order to do self-analysis. I will use to do list at the workplace as well as at home. I will keep
rely on the friends and family to manage the stress. By doing meditation the stress level can get
reduced. I will nurture the relationships with the family. For example, through eating healthy and
getting enough sleep, I will maintain my health. Through doing regular exercise, I will maintain
my health and this energy is further transferred at workplace to remain active and effective while
handling the tasks of the sales.
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