Flash Food Business Plan: Robo-Restaurant Services, UK Market Analysis

This project report presents a business plan for Flash Food, a robo-based restaurant service in the UK aiming to provide healthy and tasty food while minimizing physical contact. The plan includes a macro environment overview, analyzing political, economic, social, technological, environmental, and legal factors impacting the business. It details market and industry analysis using STP (Segmentation, Targeting, Positioning) and Porter's Five Forces, competitor analysis, and marketing and pricing strategies, focusing on social media marketing and affordable pricing. The operational plan outlines sourcing fresh ingredients, utilizing kitchen equipment and skilled chefs, and complying with legal requirements. A SWOT analysis identifies strengths, weaknesses, opportunities, and threats. The report also includes financial requirements, such as startup costs and break-even point analysis, concluding that a business plan is crucial for guiding business operations and achieving company goals. Desklib offers a range of study tools, including access to similar solved assignments and past papers.

Business Plan

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK...............................................................................................................................................3
Business detail.............................................................................................................................3
Macro environment overview.....................................................................................................3
Market and industry analysis:.....................................................................................................4
Porter's five forces model:...........................................................................................................5
Competitor analysis.....................................................................................................................5
Marketing and pricing strategies.................................................................................................6
Operation plan.............................................................................................................................7
SWOT analysis............................................................................................................................7
Financial requirement..................................................................................................................8
CONCLUSION ...............................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Business plan refers to a business document which consist important information related to
business like activities of business, its objectives and plan of company for purpose of attainment
of their goals (DeNoble and Zoller, 2017). This project report includes new business ideas that is
Flash Food that is based on Robo-based restaurant services. This project report includes
overview of macro environment and market and industry analysis. It also includes competitors
analysis for identification of competitors and operational plan of company.
TASK
Business detail
Flash Food is one of organisation which is offering healthy and tasty food to their customers
which is good for health of people. It is providing their services through robot in order to avoid
physical touch in their organisation and also to control spread of diseases in business (Frederick,
2021). In UK, people are facing difficulties for siding out healthy food with good taste but they
have fear of pandemic. In order to solve this problem, Flash Food is providing solution to
problem of customers by avoiding physical touch in their restaurants. This product is also
adopting sustainable practices in their organisation as it does not provide harm to customers and
environment. It is also serving customers in plant leafs instead of ceramic plates.
Macro environment overview
It is essential for managers of Flash Food to identify these factors and develop strategies which
helps them to overcome of impact of these factors. Some of these factors in context of Flash
Food are mentioned below:
Political Factors: Due to covid-19, government of UK has made various restriction over business
in order to control spread of disease. Managers of Flash Food needs to consider these regulation
in their business in order to control interference of government.
Economic Factors: Economy of UK is facing crisis due to pandemic situation and business I
suffering losses. In order to helps business, government is providing support to business by
giving them freedom which create opportunity to business of Flash Food.
Social Factors: Social factors are those factors which are related to social belief, norms and
values (Hanák and Grežo, 2020). There is increasing awareness among people related to their

health which provide opportunity to business of Flash Food as people are more demanding their
products.
Technological Factors: There is advancement in technology and trends of innovation business
which helps them to overcome of competition and also to allow company to differentiate their
products and service. It create opportunity for business of Flash Food as they are adopting
technology by offering different payment options. They are also offering Robo-services to their
customers.
Environmental Factors: Flash Food is a business which is adopting sustainable practices in their
organisation and also does not providing harm to their business (Hopp and Greene, 2018).
Legal Factors: There are various laws related to food safety, food business registration, food
premise approval and many more. Flash Food is one of organisation which are considering all
these regulation in business.
Market and industry analysis:
STP analysis: STP analysis in context of Flash Food is mentioned below:
Segmentation: Segmentation refers to a process of dividing of customers in market into group of
people who posses same traits, characteristics and needs (Inkon, 2019). Flash Food is one of
organisation which is selecting geographic segmentation for their business that allow them to
meet needs of group in a cost effective manner.
Targeting: Targeting refers to a process that that helps business for purpose of finding out
attractive segment in business. Flash Food is one of organisation is targeting a segment on basis
of profitability and market potential.
Positioning: Flash Food is differentiating their products and service on different basis like
through adopting sustainable practices and adoption of robots for purpose of serving foods
(Johnson and Garvin, 2017).
Porter's five forces model:
Porter's five forces model is one of model which is related to analysation of different components
of industry. Explanation of these factors in context of Flash Food is mentioned below:
Competition in industry: There is increasing competition in food service industry as there bare
any players at both national and interactional level providing their services in market off UK. So,
Flash Food has lessor threat of high threat from this factors in restaurants industry.

Potential new entrant into industry: In order to enter in restaurant service, a person needs proper
investment and also knowledge of this industry. So it create moderate threat for Flash Food
organisation as it is not easier for a person to enter in this industry.
Power of suppliers: There are numbers of supplier available in market of UK who can provide
fresh vegetables, fruits and other ingredients to Flash Food (Moro Visconti, 2019). It create
lessor threat fro company in market of UK.
Power of customers: Availability of customers create impact over prices of products of company.
Flash Food is providing their food in affordable prices which allow them to capture more
marketing share. In decrease power customers of Flash Food to drive prices low and create
lesser threat for company.
Threats of substitute: Therese are various substitute available in UK who are providing same
products to their customer. It create threat for business of Flash Food as there is high threat of
this factor in market.
Competitor analysis
Competitors analysis of Flash Food is given below
Identification of competitors: There are different types of competitors present in market of UK
for Flash Food which are earning profit. These competitors includes KFC, McDonald, Subways
and many more which have occupied major marketing share of restaurants (Schwafert, 2021).
Pin point: Major strength and weakness
 Flash Food is one of organisation which are adopting innovation in their organisation as it
is offering their service through Robots instead of human resource. It helps them to avoid
physical touch in their business and also to differentiate their service.
 It is offering their products and service within affordable prices which is important or
them to capture more marketing share (Rose, 2021). It is also provoking attractive menu
to their customers which attract more customers towards them.
 But at same time there are different weak factor of this organisation as it does not have
skilled employees in their organisation which create impact on efficiency of their
customers service.
 There is also more waiting time in order to serve food to their customers which create bad
impression in minds of their customers.
Match with own strategy and evaluation

Flash Food is an organisation which is adopting different strategies in business which provide
them advantage in market. It order to overcome of competition, company can adopt effective
promotional strategy which increase awareness of their products and also create influence over
customers to buy these services. This organisation can also adopt affordable prices which hallow
them to capture more marketing share in their business organisation.
Marketing and pricing strategies
Flash Food business can adopt social media marketing for purpose of promotion of their products
and service. Main target of company is young customers and most of them are increasingly using
different social media platform like Facebook, Instagram, Twitter and many more. (Teixeira and
Pereira, 2019).
Flash Food is offering affordable prices of their products as it is targeting large market segment.
Adoption of this pricing methods helps them to attract numbers of customers towards their
organisation and helps them to get more demand for products and service of company.
Operation plan
Operational plan refers to a written document which highlight targets and activities which is to
be carried by organisation in order to complete a work for purpose of attainment of aims and
objectives of business.
 Flash Food is one of organisation which is buying fresh vegetables and fruits in order to
prepare tasty dishes to their customers.
 There are different equipment and facilities are used in order to produce these tasty food
for customers. They use skilled chef and also buy different kitchen equipment for purpose
of production of food items (Tipu, 2018).
 Flash food organisation had their own restaurants where they cook food and provide to
customers in order to satisfy their needs and wants.
 In order to open their own restaurants, it is important for a person to complete all legal
requirement as they needs to register their business to local authority.
SWOT analysis
Strength Threat
 Flash Food is a business which is
providing their products and services in
 It is new organisation which does not
have much experience. Due to which it

reasonable prices which allow them to
attract more customers in market.
 This organisation have unique menu
which attract customers towards them.
is providing poor customer service.
 There is a long waiting time in order to
get food which create negative impact
on image of company.
Opportunity Threat
 It is an organisation which is only
providing healthy food but it can also
add fast food and other types of food
along with healthy foo which can
increase its popularity.
 It can also open new restaurants in
different parts of UK which helps them
to expand their business.
 There is increasing numbers of
competitors which are providing same
services to their customers which can
negatively impact on profit of
company.
 Flash food organisation is also
providing their products and service
within good quality at higher prices
which does not allow them to compete
with other players who are offering
relatively lower prices.
Financial requirement
Business Plan for new firm
Start up costs for restaurant business:
Sales: $ 500000 for 5000 units
Cost of sales: $ 170000
Commercial space (Land): $ 150000
Renovation and Décor: $ 230000
Kitchen appliances: $ 115000
Furniture : $ 40000
Restaurant Technology: Software: $40/ month
Hardware: $450
Fixed cost - Licenses and Permits: $ 41500

Insurance coverage: $ 1000
Variable expenses - Administrative charges: $1850
Marketing: $200
Insurance Coverage: $$10000
Salary: $ 30000
Utility expenses: 20000
Break even point = Fixed Expenses / Sales – Variable cost
42500 / (500000 – 170000 – 62050)/5000
= 42500 / (267950/5000)
= 42500/53.59
= 793 units
This is required for the firm to sell at least 793 units for earning its profits.
CONCLUSION
From above mentioned project report, it can be concluded that business plan plays important role
for business which provide guidance to managers about how to conduct business operation in

market. There are different tool to be used by companies for purpose of identify target market,
identify macro environment analyse industry and other activities.

REFERENCES
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