Report: Operational Issues and Solutions for Fletcher Building Limited

This report provides an analysis of the operational issues faced by Fletcher Building Limited, a prominent company in England with a global presence. The report identifies key operational problems in accounting, sales, human resources, and marketing, utilizing a SWOT analysis to assess the company's strengths, weaknesses, opportunities, and threats. It highlights issues such as outdated technology, high employee turnover, and competition. The research employs both primary and secondary data collection methods, including questionnaires for employees and customers, and data from online and authenticated sources. The report emphasizes ethical considerations and the use of simple random sampling. The questionnaire is designed to gather insights on operational issues, customer satisfaction, and potential improvements. The report concludes by summarizing the findings and suggesting strategies for addressing the identified challenges to enhance the company's performance and achieve a competitive edge. The bibliography includes various sources used for the analysis.

REPORT

TABLE OF CONTENTS
TASK 1............................................................................................................................................1
TASK 2............................................................................................................................................1
TASK 3............................................................................................................................................3
Objective.....................................................................................................................................3
Rationale.....................................................................................................................................3
Ethical consideration...................................................................................................................3
Sampling.....................................................................................................................................4
Reliability and validity................................................................................................................4
Data collection............................................................................................................................4
QUESTIONNAIRE.....................................................................................................................4
TASK 4............................................................................................................................................7
Bibliography....................................................................................................................................8

TASK 1
Topic: To analyse the operational issues which are directly linked with accounting, sales,
human resource and marketing.
Fletcher Building Limited is known as top most company in England which was founded
in 2001. Globally it consists of approximate 20000 employees. The present business proposal
consists of various principles and practices on basis of main features of operations in accounting,
sales and marketing areas. Different business operational problem has been identified for
decision making and problem solving in operational context. It has also given special emphasis
on accounting and human resource functions and problems of sales and marketing. In this report
there is detailed analysis of ethical issues which are considered prior to gathering primary and
secondary data of chosen organisation. Reliability and validity is achieved by developing
questionnaire for primary data and secondary data is from online and authenticated sources.
Further the project has been framed for finding different operational issue which will be
reflecting in sales, marketing, human resource and finance. This project will give
description about ways how organization will fix the issues in ethical manner by analysing
its strength, weakness, opportunities and threats of Fletcher Building Limited.
TASK 2
Fletcher Building Limited has market capitalization about NZ$4 billion. It has various
subsidiaries in New Zealand, Australia and globally and it is headquartered in Auckland, New
Zealand (Hon, 2015). Various building materials are manufactured and distributed by this
organization. Various infrastructure projects are carried by this organization which gives services
of road maintenance. Different products are provided for buildings such as material for
construction and more related services. The entity's international segment gives pure surface and
laminate products for spaces of commercial and residential as well. Operational problems with
context of Fletcher Organization Limited has been determined by using strategy of SWOT
analysis. The data has been extracted from various primary and secondary resources, in primary
questionnaire has been formed for both employees and customers and for purpose of secondary
annual report of specified organization and different articles from authenticate online resources.
Strength
 The management of Fletcher is very
Opportunity
 The markets are expanded by
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strong which has very significant
impact so in according to this more
weight has been put on this (Parsons &
Wilkinson, 2015). The most value
adding component is that it has long-
term impact on specific entity.
 Supply chains plays very important role
which provides right product in proper
time and on contrary it gets accurate
resource from suppliers.
 They have ability to achieve success
for executing new projects and to get
best returns on capital expenditure.
 The network of distribution is very
strong as it has specific reach to
potential market.
leveraging balance sheet and even
expansion of products in industries
which are fragmented.
 The new opportunities are being
offered by international markets for
expansion of business and sales.
 It will be creating level for all the
players in industry by new
environment policies.
 Lower inflation rate provides
stability with context of market and
it will be creating ability to provide
credit at lower rate of interest to
Fletcher's customers.
Weakness
 The major factor has significant impact
on entity is turnover of staff is very
high which may lead to give negative
impact to valuation of organization.
 Technology is outdated and lack of
patents might hurt financial of
organization.
 The weak online presence might give
outcome for loosing opportunity.
 Product range has huge gap which
are sold by them. So this can be
strength of competitor.
Threat
 Fletcher building might get hurt by bad
economy and it will be declining the
potential customer.
 Competitors can be threat by providing
more superior products and it will
impact the financial or margins.
 Alterations in government rules and
regulations be giving negative impact.
Thus, it will be providing negative
impact but it will be decreasing the
valuation of organization.
 Technologies which are updated by
competitor is considered as biggest
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threat.
Operational problems :
 Technology outdated
 Weak Online presence
 Competitors offering superior products
 Unskilled employees
 Poor accounting system
 High employee turnover
TASK 3
Objective
 To identify and give proper evaluation of operational problem of business which affects
accounting, sales and marketing and human resource function.
 To Frame business proposal for finding all possible solutions and to prepare action plan
for the weak areas of human resource, marketing, sales and accounting to support
efficiency and effectiveness of different operation.
 To apply knowledge of principles, practices, problem solving and decision making in
context of operational performance of organization.
Rationale
The main issue in this research is about operational problem of specific business of
Fletcher Building Limited. The issues are all related to operations that is technology up-gradation
and lack of effectiveness and efficiency in various operations. All these issues are due to
different market conditions and activities of competitors. For solving this problem questionnaire
has been prepared for both employees and customer and extraction of data must be analysed
properly.
Ethical consideration
While, performing this report and investigation scholar has been accountable for
compliance of different ethical aspects. Is this aspect, there are different researchers in
mentioned report (Kelsey, 2015). If data is copied then there will be not any presence of
references and citations. Accordingly, this concept has been followed and there is presence of
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various authentic references, which reflects data has been modified with its new findings. The
consideration is ethical has met with all legal aspects to huge extent.
Sampling
In the perspective of sampling, simple random techniques has been implemented for
study. On basis of simple random technique, random employees and consumer are selected for
survey and extracting valid information.
Reliability and validity
The main context of this research is about following the context of reliability and validity
which will be enhancing the study in very efficient manner. The different aspects of this research
is from :
 The sources of data are latest and it is based on all the articles which are published from
year 2012. The data has been extracted from journals, books and articles are published in
very recent duration (Chancellor, et al., 2015).
 In context of secondary data, the initial priority has been given to scholar sources and
which are authenticated and patented.
 All the relevant sources are been taken for interpreting the study.
Data collection
Usually all the data has been collected with two sources that is primary and secondary.
Primary data: For extracting information of primary data, two questionnaires are formed in
which one is for employees and other is for customers.
Secondary data : All the secondary data is from latest scholarly articles, journals, articles and
blogs which are patented and authenticated as well (Ghose , et al., 2017).
QUESTIONNAIRE
For employees
Name
Age
Gender
Since how long you are working in Fletcher Building Limited?
 Less than one year
 Between 1-2 year
 Between 2-4 years
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 More than 4 years
Are you satisfied with operations of company?
 Yes
 No
According to you what is the major operational issues in business?
 Poor accounting system
 Poor sales and marketing strategies
 High employee turnover
 Other
Do you think that Fletcher Building Limited is required to make changes in its operational
practices?
 Strongly agree
 Agree
 Disagree
 Strongly disagree
How operational errors impact on business?
 Decreasing profit
 Dissatisfaction among workers
 Production errors
 Poor coordination with consumers
What is the best strategy to minimize operational issues and improve performance of company?
 Effective monitoring
 Motivation to employees
 Effective communication with consumers
 Implementation of financial accounting principles
For customers
Name
Age
Gender
Email ID
Have you used products and services of Fletcher Building Limited?
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 Yes
 No
To what extent are you satisfied with products of Fletcher Building Limited?
 To some extent
 To great extent
 Dissatisfied
 Highly dissatisfied
Give rank to operational customer service efficiency of Fletcher Building Limited:
 1=Poor
 2=Average
 3= good
 4= very good
 5=excellent
What issue do you face while purchasing products of company?
 Poor communication by employees
 Lack of attention towards problems of consumers
 Poor quality products
 Others
Do you think that Fletcher Building Limited is required to work on its marketing and sales
strategy?
 Strongly agree
 Agree
 Disagree
 Strongly disagree
Do you agree competitors of Fletcher Building Limited are offering satisfactory products and
services?
 Strongly agree
 Agree
 Disagree
 Strongly disagree
According to you why operational issues face by entity?
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 Unskilled employees
 Poor attention on technological advancement
 Lack of emphasis on consumer's need
 Others
What is the best thing that can improve services of Fletcher Building Limited?
 Training to the staff members
 Effective communication with consumers
 Quick resolution of problems
 Close monitoring while development of building
TASK 4
From the above report it has been concluded that Fletcher Buildings limited is giving
great performance in context of revenue but it has various operating which should be solved by
implying various techniques which are discussed briefly. The above report has discussed
about operational issues which are been faced by organization like outdated technology,
high turnover and most important is that competitors offering superior products etc. the
best way for solving these issues sample random technique has been applied and
questionnaire has been framed for extracting more issues which can be solved for achieving
competitive advantage and effective operations.
Bibliography
Chancellor, W., Abbott, M. & Carson, C., 2015. Factors promoting innovation and efficiency in
the construction industry: a comparative study of New Zealand and Australia.. Construction
Economics and Building., 15(2), pp. 63-80.
Ghose , A., Pizzol , M. & McLaren, S. J., 2017. Consequential LCA modelling of building
refurbishment in New Zealand-an evaluation of resource and waste management scenarios..
Journal of Cleaner Production., Volume 165, pp. 119-133.
Ghose, A., Pizzol , M. & McLaren , J. S., 2017. Consequential LCA modelling of building
refurbishment in New Zealand-an evaluation of resource and waste management scenarios..
Journal of Cleaner Production., 165(119-133).
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Hon, K., 2015. The development of a uniform methodology to carry out life cycle assessments for
Fletcher Building business units’ products (Doctoral dissertation, ResearchSpace@ Auckland)..
s.l.:Sage.
Kelsey, J., 2015. Reclaiming the future: New Zealand and the global economy.. s.l.:Bridget
William Books..
Parsons, A. & Wilkinson, H., 2015. Retailing in New Zealand: Where Are We and Where To
Next?.. In European Retail Research., pp. 141-160.
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