Fletcher Building Limited: Report on Operational Issues and Solutions

This report provides a comprehensive analysis of the operational issues faced by Fletcher Building Limited, a leading construction and building materials company. The report delves into various aspects of the company's operations, including accounting, sales, human resources, and marketing. It identifies key problems such as outdated technology, weak online presence, and competition from superior products. The analysis utilizes SWOT and PESTLE analyses, along with Porter's Five Forces, to evaluate the internal and external factors impacting the business. Data collection methods included questionnaires for employees and customers to gather primary data, supplemented by secondary data from scholarly articles and journals. The report concludes with recommendations to address the identified issues, suggesting strategies like technology upgrades, enhanced online presence, and improved marketing and sales strategies to gain a competitive advantage.

REPORT
TO ANALYSE THE OPERATIONAL ISSUES WHICH ARE
DIRECTLY LINKED WITH ACCOUNTING, SALES, HUMAN
RESOURCE AND MARKETING

EXECUTIVE SUMMARY
• Fletcher Building Limited is known as the top most company of England which was founded in
2001. Globally, it consists of approximate 20000 employees.
• The present business proposal comprises of various principles and practices on basis of main
features of operations in accounting, sales and marketing areas.
• Different business operational problems have been identified for decision making and problem
solving in the operational context. It has also been given special emphasis on Accounting and
Human Resource Functions and Problems related to sales and marketing.

CONTD…
• This report has a detailed analysis of ethical issues which are considered
prior for gathering primary and secondary data of chosen organization
• Reliability and validity is achieved by developing questionnaire for
primary data and secondary data is from online and authenticated sources.
• Further, the project has been framed for finding different operational
issues which will be reflecting in sales, marketing, human resources and
finance (Chancellor, Abbott & Carson, 2015).
• This project will give description about ways how organization will fix
issues in ethical manner by analyzing its strengths, weaknesses,
opportunities and threats of Fletcher Building Limited.

TASK 2 : DESCRIBING DATA WHICH IS GATHERED FOR
PURPOSE OF RESEARCH
Objectives
• To identify and give proper evaluation of operational problems to business which
affects accounting, sales and marketing and human resource functions.
• To Frame business proposal for finding all possible solutions and to prepare
action plan for weak areas of human resource, marketing, sales and accounting to
support efficiency and effectiveness of different operations.
• To apply knowledge of principles, practices, problem solving and decision
making in context of operational performance of an organization.

CONTD…
Rationale
• The main issue in this research is about operational problems for specific business of
Fletcher Building Limited (Choo, Nag & Xia, 2015).
• Issues related to operations that is technology up-gradation and lack of effectiveness and
efficiency in various operations.
• All these issues are due to different market conditions and activities of competitors.
• For solving this problem, a questionnaire has been prepared for both employees and
customers and extraction of data must be analyzed properly.

CONTD…
Ethical considerations
 Usage of authentic sources
 Data has been rephrased not copied
Sampling
Technique: Simple Random Sampling (Etikan, Musa & Alkassim, 2016).
 Respondents: Employees and consumers are selected for surveying and extracting valid
information.

CONTD…
Reliability and validity
• The main context of this research is about following the context of reliability
and validity which will be enhancing the study in very efficient manner. The
different aspects of this research is from :
The sources of data are latest and it is based on all the articles which are published
from year 2012. The data has been extracted from journals, books and articles are
published in very recent duration (Etikan, Musa & Alkassim, 2016).
• In context of secondary data, the initial priority has been given to scholar sources
and which are authenticated and patented.
• All the relevant sources are been taken for interpreting the study.

CONTD…
Data collection
Usually the data has been collected with two sources that is primary and
secondary.
• Primary data: Survey on employees and customers (Csikszentmihalyi &
Larson, 2014).
• Secondary data : Scholarly articles, journals, articles and blogs

CONTD…QUESTIONNAIRE
For employees
• Name
• Age
• Gender
Since how long you are working in Fletcher Building Limited?
• Less than one year
• Between 1-2 year
• Between 2-4 years
• More than 4 years
Are you satisfied with operations of company?
• Yes
• No

CONTD…
Do you think that Fletcher Building Limited is required to make changes in its operational practices?
• Strongly agree
• Agree
• Disagree
• Strongly disagree
How operational errors impact on business?
• Decreasing profit
• Dissatisfaction among workers
• Production errors
• Poor coordination with consumers

CONTD…
What is the best strategy to minimize operational issues and improve performance of company?
• Effective monitoring
• Motivation to employees
• Effective communication with consumers
• Implementation of financial accounting principles

CONTD…
For customers
• Name
• Age
• Gender
• Email ID
Have you used products and services of Fletcher Building Limited?
• Yes
• No
To what extent are you satisfied with products of Fletcher Building Limited?
• To some extent
• To great extent
• Dissatisfied
• Highly dissatisfied