Flickerfest International Film Festival: A Sustainable Event Report

This report provides a comprehensive analysis of the Flickerfest International Short Film Festival, examining its positive and negative impacts on the social, economic, and environmental aspects of the Bondi Beach community in Sydney, Australia. It evaluates the operational management of the festival, focusing on stakeholder engagement, governance, and the realization of event goals. The report also discusses the festival's relationship with the principles of sustainability and the Triple Bottom Line (TBL) approach, emphasizing the importance of economic viability, social responsibility, and environmental stewardship. By analyzing Flickerfest's efforts to minimize its carbon footprint, promote cultural diversity, and contribute to the local economy, the report offers insights into the challenges and opportunities of sustainable event management within the film festival industry. Desklib offers a range of past papers and solved assignments for students to further explore this topic.

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Event Management
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Executive Summary
This present report focuses on the sustainable event management in the context of Flickerfest
International Short Film Festival. However, it is crucial for the authority of the event
management to enhance the sustainability of their business in terms of economic, social and
environmental. Flickerfest is going to green as this is their one of the major approaches to
establish an environmentally friendly business. The film festival is a great contributor to the local
economy. On the other hand, it has a great role in social development as well as environmental
protection. By following the TBL Flickerfest is able to gain sustainability in their event
management.

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Table of Contents
Introduction......................................................................................................................................4
Analysis of the positive and negative impact of Flickerfest International Short Film Festival......4
Discussion of the aspects of operational management in the context of Flickerfest International
Short Film Festival..........................................................................................................................6
Relationship of the Flickerfest International Short Film Festival with the principles of
sustainability and Triple bottom line approach...............................................................................8
Conclusion.......................................................................................................................................9
References......................................................................................................................................10

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Introduction
Event management refers to the management of festivals, conferences, formal parties,
ceremonies and so on. The main purpose of the event management is to involve the target
audience in the program and give them satisfaction. The process of coordinating the event is
known as event management (Jones 2014). However, management of film festival is a good
example of event management, which is associated with the social, economic and environmental
sustainability. This study deals with the management of Flickerfest International Short Film
Festival. This is a popular festival organizes in the Bondi Beach area of Sydney. The main
purpose of this film festival is to expose the lifestyle and culture of the Australian people to the
global environment.
Analysis of the positive and negative impact of Flickerfest International Short Film Festival
Film festivals leave a great impact on the cultural, social, political, economic and
environmental factors of a specific country. Flickerfest international short film festivals leave a
great impact on the geography of a country. It influences the economy, culture and social
lifestyle of the people as individuals from different countries take part in this festival. Social
inclusion and cultural collaboration are the major two factors of the film festival (Davis 2017).
People get an idea regarding the different cultures through showcased film. They learn the
nature, principles, and values of different cultures through Flickerfest international short film
festivals, as a result, cultural diversity takes place.
On the other hand, the social interaction takes place during this festival as people from
the different countries and different geographical regions come to close together and involve

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socially (Richards 2016). However, Flickerfest international short film festivals contribute more
to the economy of Australia. This festival helps the local community grow financially. People
come from different parts of the globe in this festival and execute an economic impact on the
local community through their in-state expenditure. Visitors to this festival expense for food,
entertainment, and lodging. This will help Australia to improve their economy. Flickerfest
international short film festivals generated $14 million in Australia in the year 2017. This
highlights that festival has a good contribution to Australian local community.
Besides the economic and social sustainability Flickerfest international short film
festivals have adopted environmental sustainability. However, ING Direct presents Flickerfest.
Such ING Direct is painting the beach green by maintaining the environmental principles.
Flickerfest international short film festivals organize a green show in every year. Flickerfest
focuses on identifying and presenting the films, which provide ecologically and sustainable
green message to the individuals. The festival director of Flickerfest said that they try to
minimize their carbon footprint by providing a strong commitment to delivering green messages
through their festival activities (If.com.au 2018). They present greenest festivals across
Australia.
Apart from the positive impacts, Flickerfest has some negative impacts on the social and
economic status of Australia. Violence is one of the major negative impacts of the film festival
(Özdemir 2016). However, in Flickerfest film festival people from different age groups that are
children to old aged people come. Hence, movies regarding the crime and violence leave a
negative effect on the children. Therefore, some movies include scene regarding consuming
alcohol or smoking, which influence the people negatively. This leaves a negative effect on the
social lifestyle of the people. Therefore, a huge amount of money is required for the central, state

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government or film academics to organize Flickerfest film festival. This is a big economic loss
for the country. Flickerfest film festival operates under governmental and non-governmental
partners where the government takes the decision on behalf of the community and the non-
government sponsors give shape this decision. Hence, such good governance and stakeholder
involvement is effective to meet stakeholder’s satisfaction and the organizational goal through
their collaborative work.
Discussion of the aspects of operational management in the context of Flickerfest
International Short Film Festival
Operational management of an event includes stakeholder’s engagement to complete the
entire operational process (Holm and Breiter 2017). In the context of Flickerfest international
short film festivals, support from the local stakeholders play a crucial role in the success of such
event. Film festival crates vibrancy as well as the happening image of the city. On the other
hand, Flickerfest short film festivals develop the profile of Australia and deliver it to the people
through the media. Hence, it is crucial for the government and the city authority to support and
provide the essential infrastructure to organize such film festival. Flicker fest is an eminent
international film festival and one of the leading festivals of Australia. Many governmental and
non-governmental stakeholders are involved in organizing Flickerfest international short film
festivals. Flickerfest is grateful to all the stakeholders who have given their valuable time and
trust in order to grow the art and culture and to broadcast it globally (Flickerfest.com.au 2018).
The sponsors of Flickerfest international short film festivals motivate the target audience
properly and increase their interest in this artistically field.

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The team members of Flickerfest film festival come from different departments and have
significant contribution in organizing this festival. Bronwyn Kidd is the director of Flickerfest
has much knowledge in short film festivals as she has participated in many popular international
film festivals. The major partners and sponsors of Flickerfest include canon, Sae Qantam,
European Union, NSW, virgin, Sydney city of film, iceberg and so on. However, Australian
Government Screen Australia is the major government sponsor of Flickerfest (Flickerfest.com.au
2018). Screen Queensland, Northern territory, and Lottery west are the major touring partners of
Flickerfest.
Apart from these stakeholders, they have media partners, food and beverage stakeholders
and technical partners to complete their festival operation (Penn et al. 2017). However, to
organize a film festival coordination is required between the marketing departments, filmmakers,
sponsors, wineries and the technical team (Penn et al. 2017). In the context of Flickerfest
festival, they have developed a primary framework to organize the festival. Therefore, the
organizers need to identify the specific location for the festival. Flickerfest is organized at Bondi
Beach of Sydney, which is a popular place of Australia and many visitors come here every year.
However, the green signal from the government is required to organize a film festival. Flickerfest
gets permission from the Australia government as Government Screen Australia is the prime
government partner of their work.
Good governance is required to organize a film festival as the government takes a
decision as the behalf of the local community (Báez and Devesa 2014). In the context of
Flickerfest festival as Government Screen Australia is their main regulatory body or government
partner they get the green signal to organize the festival in Australia. The government takes a
decision on the behalf of the local community and the non-government stakeholders support this

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decision. Law of the government is followed by Flickerfest festival to meet the requirement of
the external stakeholders. On the other hand, by involving other stakeholders such as technical
and management team they are able to meet the need of the audience, which is the prime
stakeholder of Flickerfest festival. Such consumer’s satisfaction allows this organization to fulfill
their business goal of meeting the need of the audience is the main objective of Flickerfest
festival.
Relationship of the Flickerfest International Short Film Festival with the principles of
sustainability and Triple bottom line approach
The main principle of the sustainability is to develop an economic, social and
environmentally friendly business in the global market, which has the long-term outcome (Pires
et al. 2016). Application of the triple bottom line approach will be helpful for Flickerfest festival
to achieve the social, economic and environmental sustainability. However, social, economic and
environmental sustainability are major three components of triple bottom line (TBL) approach.
This approach helps an organization to generate a greater business value. Being sustainable is the
main goal of any business. However, application of TBL will help Flickerfest festival to measure
their degree of sustainability. Flickerfest festival needs to reduce the visit cost, which will
increase the number of visitors. As a result, economic sustainability can be gained.
Organization of film festival includes huge cost hence, it is important for Flickerfest
festival to reduce their operating cost to enhance the economic sustainability in this event
management. However, social sustainability needs to be developed in the film festival in order to
meet the principle of TBL (Caraiani et al. 2018). In the context of Flickerfest festival, they
represent cultural film festivals. Many people from the different parts of the globe come to

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participate in this festival as a result, a social bonding is created between the visitors belong from
different cultures. People interact socially through this international film festival, which ensures
the social sustainability. One of the most important aspects of Flickerfest festival is the
distribution of the green message to the audience. By following the TBL framework the sponsors
of Flickerfest festival understand that without developing an environmentally friendly event they
cannot achieve the full sustainability. They focus on the representation of films that deliver the
green message. This is helpful for such event to apply the TBL framework successfully to
achieve the sustainability.
Conclusion
The above piece of work highlights the event management in the context of Flickerfest
festival. This is an international short film festival, which is associated with the social interaction
and cultural diversification. However, this film festival creates a good environment to bring
people close and this is effective to achieve social sustainability. However, such event
contributes a good value to the economy of the local community. Application of TBL is
beneficial to evaluate the role of Flickerfest festival in gaining social, environmental and
economic sustainability.

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References
Báez, A. and Devesa, M., 2014. Segmenting and profiling attendees of a film
festival. International Journal of Event and Festival Management, 5(2), pp.96-115.
Blackman, D., Benson, A.M. and Dickson, T.J., 2017. Enabling event volunteer legacies: A
knowledge management perspective. Event Management, 21(3), pp.233-250.
Caraiani, C., Lungu, C.I., Dascălu, C. and Colceag, F., 2018. The Triple Bottom Line (TBL)
Approach From the Accounting and Performance Measurement Perspective. In Operations and
Service Management: Concepts, Methodologies, Tools, and Applications (pp. 785-808). IGI
Global.
Davis, A., 2017. It wasn't me, it was my festival me: The effect of event stimuli on attendee
identity formation. Tourism Management, 61, pp.484-500.
DICkSON, T.J., Darcy, S., EDwARDS, D. and TERwIEL, F.A., 2015. Sport mega-event
volunteers' motivations and postevent intention to volunteer: The Sydney World Masters Games,
2009. Event Management, 19(2), pp.227-245.
Flickerfest.com.au. 2018. Flickerfest. [online] Available at: http://flickerfest.com.au/ [Accessed
5 Feb. 2018].
Holm, M.R. and Breiter, D., 2017. Communication and hands-on problem resolution: A case
study in event management.
If.com.au. 2018. Flickerfest is going green. [online] Available at:
https://www.if.com.au/flickerfest-is-going-green/ [Accessed 5 Feb. 2018].

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Jones, M., 2014. Sustainable event management: A practical guide. Routledge.
Özdemir, G., 2016. Festivals as a Short-Duration Tourism Attraction in Turkey. In Alternative
Tourism in Turkey (pp. 141-150). Springer, Cham.
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planning and management. In Transforming Built Environment Education and Practice:
Leveraging Industry Partnerships (pp. 147-156). RMIT University.
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prioritization of sustainable maintenance drivers in the TBL framework. IFAC-
PapersOnLine, 49(28), pp.150-155.
Richards, S.J., 2016. The Space of the Film Festival. In The Queer Film Festival (pp. 217-237).
Palgrave Macmillan, New York.
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