Flight Centre: Analysis of Institutional and Cultural Factors Report

This report provides an in-depth analysis of the institutional and cultural factors impacting Flight Centre's operations. It examines the company's global presence, particularly its focus on the Malaysian market, and highlights the importance of understanding cultural nuances for successful business strategies. The report explores Flight Centre's emphasis on low-cost services, participatory work environments, and employee engagement, and how these factors contribute to its success. It also references relevant academic sources to support the analysis of the company's strategic approach and the significance of its core competencies. The report emphasizes the importance of considering both institutional and cultural aspects for effective management and strategic planning. It also explores the business’s ability to adapt to the changing market demands. The report is designed to showcase the importance of the company's efforts towards its employees and customers.

International Business
Strategy

TABLE OF CONTENTS
INSTITUTIONAL AND CULTURAL ANALYSIS......................................................................3
REFERENCES................................................................................................................................4

INSTITUTIONAL AND CULTURAL ANALYSIS
As per detailed study, it is significant for management of Flight Centre, Malaysia to have
improved focus on institutional and cultural analysis. It is beneficial to develop understanding
about working of organization. Cultural aspects related with the working of organization can also
be evaluated in appropriate manner by having assistance of cultural analysis.
Flight Centre is operates its business firm Australia and have adapted the structure of
global working. Company is offering its services in diverse nations and holding high market
share in United States. Organization offer number of services to its customers such as flight,
holiday packages, hotel accommodation, car on rent and etc (Davin, 2015). Flight Centre is having
great opportunities in Malaysia that enhances positive aspects within nation. Low faire services
is key motive so that needs of customers can be accomplished effectively. Participative working
also creates positive environment within organization and lead business to impressive level of
success (Kwak, 2016). Number of collective working is being taken into account so that customer
needs can be accomplished. Employees are also satisfied and willing to have active participation
in decision making process that indicates that behavioural aspects are well maintained within
organization. Along with this, cultural values and behavioural aspects also enhances the morale
of workforce and helps in provide active participation to operational activities (Grant, 2016).

REFERENCES
Books and Journals
Davin, A., 2015. Flight to the Centre: Winnie Gonley, 1930s Colonial Cosmopolitan. journal of
world-systems research. 6(2). pp.286-306.
Kwak, L., 2016. Implementation of an ergonomics intervention in a Swedish flight baggage
handling company: a process evaluation. Ergonomics.
Grant, R.M., 2016. Contemporary strategy analysis: Text and cases edition. John Wiley & Sons.
Online
Olsen, E., 2015. Why is a Strategic Plan Important? [Online]. Accessed through
<http://www.dummies.com/how-to/content/why-is-a-strategic-plan-important.html>.
[Accessed on 16th Nov. 2015].
Rodrigo., 2012. The Importance of Core Competencies to the organisation. [Online]. Accessed
through <http://writepass.com/journal/2012/11/the-importance-of-core-competencies-to-
the-organisation/>.[Accessed on 16th Nov. 2015].