Marketing Report: Communication Challenges for Flora Beach Resort

This report examines the communication challenges faced by PMG Hotels & Resorts, specifically focusing on the marketing efforts for their new Flora Beach Resort in Sri Lanka. The report identifies various barriers to effective communication, including psychological, cultural, and emotional factors that may arise due to the recent terrorist attacks in Sri Lanka. It then proposes strategies to overcome these barriers, such as sales promotions and e-commerce networking, to attract customers and effectively communicate the resort's message of safety and security. The analysis also emphasizes the importance of understanding cultural influences on communication and negotiation, given the diverse perspectives and sensitivities surrounding the situation. The report concludes by highlighting the need for targeted marketing strategies that address these challenges to ensure the successful promotion of the Flora Beach Resort.

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PMG Hotels & Resorts is Balinese company that announces to open a new beach resort. The new resort is named as Flora Beach Resort that is going to open
on the Hikkaduwa Beach of Sri Lanka. The Flora beach resort will provide each and every facility that customers need and demands for. In concern with
the terrorist attack that happened on island Sri Lanka, Flora Beach resort ensures that no such incident would take place again. The Flora beach
resort can guarantee to provide people to enjoy the most beautiful and romantic vibes at night.
The newly opened Flora beach resort aims at providing the safest and secured premises to its customers, in concern with the latest terror attack on the
luxury hotels of Sri Lanka. The intelligent access control system will ensure that no such incidents takes place again on the beautiful island Sri Lanka.
Advanced Surveillance Technology
The newly opened Flora Beach Resort aims at offering quality services, safety and security to its guests. The resort ensures that on Easter
Sunday, regular days and even in peak seasons, it provides much protection and security to its guests. Anti-tempering, motion detectors and
surveillance system are implemented at the Flora resort to provide full safety and security for its guests.
Trained employees and effective safety procedures
In order to keep our guests protected and secure, the staff and employees of the resort are provided with required training course. The terror
attack that happened at the luxury hotels of Sri Lanka has made people worried and tensed to come at this place. Thus, in order to make people feel
safe and secure, Flora resort follows effective procedures.
Identification of common challenges and barriers to effective communication
PMG Hotels & Resorts aims at effectively communicating the marketing message about the opening of new beach resort. But, there are various
challenges and barriers to effective communication which are given as follows:
Psychological barriers: Psychological and mental issues and thinking of people may lead to create barrier in the effective communication. In case of the
terrorist attack in the Sri Lanka, people may have fear or have phobia to come at the resort located in the Sri Lanka.
Cultural differences: People may have differences in their culture, race, caste, religion, etc. The PMG Hotels & Resorts marketing team may face this
challenge while effectively communicating the marketing message.
Emotional barriers: Perfect mixture of person's emotion and facts is important for effective communication. Due to the terrorist attack incidents, people may
have different emotions like frustration, fear, anger, etc. that can blur the effectiveness of the marketing message which can lead to hinder the communication.
Development of Strategies for overcoming communication barriers
The effective marketing communication strategies are important for the PMG Hotels & Resorts for persuading and attracting large number of
customers to the newly opened Flora Beach Resort.
Sales promotions: The marketing team of the Flora Beach Resort can focus on implementing this strategy for attracting large number of customers and
overcome the effective communication barriers.
E-Commerce networking: Through posting the marketing message on the social media websites, company can effectively influence and persuade the
customers and reduce the challenges of communication.
Demonstrate awareness of cultural influences on communication and negotiation
Culture includes customs, food, celebrations, arts, body language, social status, etc. Sri Lanka and every other nation have specific and inherent culture
that vary from one region to another region. Therefore, it leads to affect the communication and negotiation process.
It is difficult for the Flora Beach Resort to effectively communicate the marketing message with people having different perspectives, views and ideas
regarding the terror attack on the Sri Lanka. Thus, company needs to focus on implementing effective promotional and marketing strategy that can effectively
communicate the message.
badi, S. and Mathiassen, L., 2016. Perceived barriers to effective knowledge sharing in agile software teams. Information Systems Journal. 26(2). pp.95-125.
House, J., 2015. Translation as communication across languages and cultures. Routledge.

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