Project: Floral Shop Window Design, Concepts, Issues & Solutions

This project solution focuses on the shop window design for 'The Floral Window Shop,' a retail florist. It addresses key concepts such as floral care, arrangement, design, and sales, highlighting the importance of networking and marketing within the floral industry. The project identifies issues like lack of communication, accountability, and clear goals, offering solutions through risk assessment and teamwork promotion. It emphasizes sustainability by using chicken wire and moss as eco-friendly alternatives to floral foam. The solution concludes that creative approaches to window shop displays are crucial for advertising retail items and attracting attention in today's market. References to relevant publications support the analysis of design and marketing strategies.

Shop window design

Introduction
• The Floral Window Shop sells cut
flowers and lovely plants to passers-by.
• The floral trade includes flower care,
flower arranging, floral design, selling,
and, in many cases, flower delivery.

Concept
• In a retail context, a florist offers cut flowers and ornamental plants. The floral trade includes flower
care, flower arranging, floral design, selling, and, in many cases, flower delivery.
• Florist shops are a prominent industry that is included in one of our most popular manuals. The
notion of working in this organisation, encompassing trends and challenges, as well as some research
resources for floral shop enthusiasts.
• There is a lack of networking with other flower businesses and marketing oneself in the area where
one works.

Issues and solutions that project
address
• The project address issues regarding lack of communication.
• Lack of accountability
• Lack of clear goals and objectives.
• Provides solutions regarding risk assessment.
• Promotes team workings.

Theory
• The theory considered in sustainability while highlighting importance of colour
in floral design cannot be emphasised It typically expresses a piece's first
anticipation and overall tone; brilliant and colourful, delicate varied and current.
• High-contrast elements, such as yellow and purple, may be amusing and
distinctive, while a more uniform colour scheme of pinks and reds can be modest
and united.

Sustainability
• The usage of chicken wire, which is a more ecologically friendly alternative to
floral foam, is a feature of sustainability for the provided design.
• It's a stretchy material that can be cut and fashioned into a shuttle to hold the
framework of a flower arrangement in place.
• To keep the arrangement fresh, moss can be used as a water source instead of
artificial flower foam.

Conclusion
• It may be concluded from the examination of conversation and interpretation
relating to window shop display that creative approaches for advertising retail
store items are being highlighted.
• It can be said that in today's market, significant attention is paid to displaying
beautiful things as part of the company's marketing activity.

References
• Ralat, J.R., 2021. El Taco Moderno Contemporary,“chef-
driven,” and nuevo immigrant tacos. In American
Tacos (pp. 191-218). University of Texas Press.
• Reppo, M., 2021. An Engraved Footed Vessel from Tallinn,
Estonia. Journal of Glass Studies, 63, pp.375-378.
• Schmitt, R., Rossi, A. and Bensoussan, A., 2022. Digital
Transformation of the Omni-personal Customer Journey.
In Omni-personal Luxury (pp. 63-139). Palgrave
Macmillan, Cham.

Thank-You