Visual Culture Presentation: Designing a Floral Window Shop Display

This assignment is a presentation focusing on the visual culture and design of a floral window shop. It includes research on ethical responsibilities, a collection of floral window shop images, and a comparative analysis of selected designs. The presentation further develops concepts for a shop window, including product selection, art objects, background options, and a final shop window design, complete with a slogan, store name, and color palette. The presentation also provides an explanation and analysis of the shop window design, covering its concept, the theory of sustainability, advantages, disadvantages, and impact on viewers. The assignment concludes with a mention of a group presentation using PPT.

Visual culture
presentation assignment

Contents
Introduction................................................................................................................................4
Main Body..................................................................................................................................4
PART 1: Research......................................................................................................................4
Group topic.............................................................................................................................4
Mindmap on Ethical responsibility........................................................................................5
20 images with floral window shop.......................................................................................6
Selection of 5 pictures..........................................................................................................19
Comparative analysis of two images....................................................................................21
Descriptive analysis.............................................................................................................22
PART 2: Concept building and ideas expansion......................................................................23
Mindmap on selected topic..................................................................................................23
Concept explanation.............................................................................................................24
5x products used in the shop window..................................................................................24
5x art objects used in show window....................................................................................28
3x background potential for shop window design...............................................................29
Relevant images for window design....................................................................................30
1x shop window design........................................................................................................31
Slogan...................................................................................................................................31
Name of the store.................................................................................................................31
Colour pallet.........................................................................................................................31
PART 3: Shop window design explanation analysis...............................................................32
Description of shop window design.....................................................................................32
Concept................................................................................................................................32
Theory..................................................................................................................................32
Aspect of sustainability........................................................................................................32
Advantage and disadvantage of concept..............................................................................32

Impact on viewers................................................................................................................33
Slogan...................................................................................................................................33
PART 4: Shop window design group presentation..................................................................33
References................................................................................................................................34

Introduction
The given portfolio consists of multiple tasks which is related to group working for a
given topic. It consist of various activities to be performed individually as well as in groups.
This considers development of mindmaps, selection of relevant images for shop window,
slogans and relative theories.
Main Body
PART 1: Research
Group topic
Floral Window Shop is a place where viewers may obtain cut flowers and beautiful
plants. Flower care, flower arrangement, floral design, retailing, and in many cases, flower
delivery are all part of the floral trade.

Mindmap on Ethical responsibility
Ethical responsibility
Cons
Sustainability
DriversSustainability
Models
Pros
Costly
Human
Economic
Positive workings
Government
action
Brand image
Social
Economical
Environmental
Wastages of
resources

20 images with floral window shop
Image 1
Image 2

Image 3
Image 4

Image 5
Image 6

Image 7
Image 8

Image 9
Image 10

Image 11
Image 12

Image 13