This report investigates the impact of the Flybuys loyalty program on customer purchasing behavior within the Australian retail market, specifically focusing on Coles supermarket. It aims to assess the effectiveness of the Flybuys scheme in fostering brand loyalty and influencing customer purchase intentions. The research employs a deductive approach, utilizing both primary and secondary data collection methods, including questionnaire analysis targeting Coles managers, and reviews of peer-reviewed journals and company publications. The study acknowledges limitations such as potential respondent bias and emphasizes ethical considerations including data originality and transparency. The sample size consists of 50 managers from Coles, selected using a simple random sampling method. The research design incorporates a time schedule for various tasks, including topic selection, literature review, data collection, and analysis, culminating in conclusions and recommendations.