AIRO Micro19: A Business Plan for Launching Flying Car in Australia

This assignment presents a business plan for AIRO Micro19, an innovative flying car concept targeting the Australian market. The plan outlines the rationale behind the idea, emphasizing Australia's transportation challenges and the need for efficient delivery services. It includes a mission and vision statement focused on achieving international recognition and brand identity. The analysis covers external environmental factors such as political stability, economic strength, socio-cultural diversity, technological advancement, and environmental regulations. The target market is defined geographically (Melbourne, Brisbane, Perth, Sydney), demographically (premium cost backgrounds, 25-45 age group), and psychographically (business experts). Stakeholder analysis, marketing strategies using social media, and a financial budget spanning three years are also detailed. The plan concludes with recommendations for expanding the vehicle's functionality and increasing the marketing budget. The document includes a reference list of academic sources. Desklib provides access to this and other solved assignments.

INNOVATIVE BUSINESS
IDEA
Presented by
(Name of the
student)

Proposed business plan
• Flying Car, AIRO Micro19
• Market: Australia
• Features: 600 miles at the highest speed of 300mph
• Rationale:
• Australia being highly-populated country has to face immense challenges
in maintaining a systematic transportation.
• Especially, while shipping online materials the sales executives have to
face immense challenges in delivering the services within stipulated time
due to business transport.

Mission and vision statement
• “Grabbing international fame in automobile industry and enhancing
brand identity in the mind of global customers”
• Primary Objectives:
• Delivering materials within stipulated time to the proper destination is the
primary aim and objective of this brand AIRO Micro19.

External environmental analysis
• Australia as per political set up is stable and the
government maintains transparency in taxation
policies
• The country being economically strong would
not have to face challenges in grabbing the
attention of target customers.
• As per socio-cultural backgrounds, large
number of people from different geographical
backgrounds and attitudes belong to this
country.
• As the country is technologically well advanced
the business experts would not have to face any
market threats while launching air vehicles
• Air vehicles can protect the environmental acts
and regulations as well because the products
will be very much eco-friendly.

Target market
• Geographic:
• Melbourne, Brisbane, Perth, Sydney
• Demographic:
• Premium cost backgrounds are the primary target customers
• Customers belonging to 25 to 45 age groups are the primary target people
• Psychographic:
• Business experts will be comfortable in dealing with the customers of
various geographical backgrounds and attitudes

Stakeholder analysis
• Identify the stakeholders as per
geographic demographic and
psychographic segments
• Prioritize the stakeholders as per their
compatibility level
• Understand the key demands and trends
of market as well as stakeholders
• Evaluate the plans on how to fulfil the
needs and demands of stakeholders
• Implement and analyze the plans in
accordingly so that stakeholders do not
get the scope to show their
dissatisfaction

Marketing plan
• Social media marketing is one of the most significant ways of grabbing the
attention of international customers
• Using social media channels like Facebook, Instagram, Youtube the
business experts can gain immense popularity from global customers

Financial budget
YEAR 1 YEAR 2 YEAR 3
Sales AUD$ 20,0000 AUD$ 5,00000 AUD$ 60,00000
Expenses/Investment
Necessary Utilities AUD$ 2,0000 AUD$ 25,000 AUD$ 35,000
Insurance AUD$ 9000 AUD$ 25000 AUD$ 20000
Equipments AUD$ 1,0000 AUD$ 35000 AUD$ 15000
Payroll Taxes AUD$ 1,0000 AUD$ 12000 AUD$ 22,000
House rent AUD$ 5,0000 AUD$ 19000 AUD$ 40,000
Operating Expenses AUD$ 10,0000 AUD$ 100000 AUD$ 100000
Interest AUD1,0000 AUD20000 AUD$ 20000
Taxes Incurred AUD1,0000 AUD$ 10000 AUD$ 15000
Total investments (AUD$ 21,9000) AUD$ 237000 AUD$ 267000
Total Revenue AUD$ 19,0000 (loss) AUD$ 263000 (profit) AUD$ 5733000 (profit)

Recommendation
• The function areas of air vehicles should
be more wide, it should not be restricted
within shipping materials only
• The marketing executives should make a
distinct budget for promoting their
brands and creating a brand identity
• The business experts should expand
their financial budget in first year so that
they do not have to face challenges in
reaching business profitability

Reference List
• Chari, S., Katsikeas, C. S., Balabanis, G., & Robson, M. J. (2014). Emergent
marketing strategies and performance: The effects of market uncertainty and strategic
feedback systems. British Journal of Management, 25(2), 145-165.
• de Luca, S. (2014). Public engagement in strategic transportation planning: An
analytic hierarchy process based approach. Transport Policy, 33, 110-124.
• Hogg, G. (2012). Employee attitudes and responses to internal marketing. In Internal
marketing: Directions for management (pp. 127-142). Routledge.
• Jones, P., Simmons, G., Packham, G., Beynon-Davies, P., & Pickernell, D. (2014).
An exploration of the attitudes and strategic responses of sole-proprietor micro-
enterprises in adopting information and communication technology. International
Small Business Journal, 32(3), 285-306.
• Mullins, J., Walker, O. C., & Boyd Jr, H. W. (2012). Marketing management: A
strategic decision-making approach. McGraw-Hill Higher Education.
• Solomon, M. R., Dahl, D. W., White, K., Zaichkowsky, J. L., & Polegato, R. (2014).
Consumer behavior: Buying, having, and being (Vol. 10). London: Pearson.