This case study analyzes Flying Centre, a major Australian travel agency, focusing on its strategic management, leadership styles, and responses to market changes. It examines the company's adaptation to challenges like online competition and regulatory pressures, evaluating the impact of leadership, particularly Graham 'Skroo' Turner's transformational approach. The analysis covers the application of Kotter's change model, organizational culture, and the effectiveness of leadership in driving strategic changes. The study assesses the success of the company's shift towards customer-centricity, the implementation of new strategies, and the utilization of management techniques like MBWA. The case highlights the importance of leadership in navigating change, fostering employee engagement, and achieving financial growth, concluding with an evaluation of the change's overall success and providing recommendations for further improvement.
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