MKT301 Consumer Behavior: FMCG Buying Process, Trends Analysis

This report provides an overview of the consumer buying process, focusing on the factors that influence consumer decisions, particularly within the Fast-Moving Consumer Goods (FMCG) category. It examines the five stages of the consumer buying process and explores current consumer buying trends, including the impact of age complexity, cocooning, individualism, gender complexity, pleasure binges, busy lifestyles, health consciousness, and changes in family units. The report also references Maslow's Hierarchy of Needs as a framework for understanding consumer motivations. The analysis is supported by a range of academic and industry sources, providing a comprehensive perspective on consumer behavior in the context of FMCG.