This project involves creating a consumer profile infographic for a fast-moving consumer good (FMCG) by researching scholarly, industry, and corporate publications. The infographic maps historical changes in consumer buying trends, identifies motivation factors, and analyzes the type of involvement and resources consumers use when purchasing the chosen product. It also addresses exposure, perception, and stimuli related to consumer behavior, incorporating relevant theories and concepts. The research utilizes databases like IBISWorld to provide a comprehensive understanding of consumer behavior in the FMCG sector. Desklib provides a range of solved assignments and past papers for students.
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