Detailed Operation Management Analysis: F&N Singapore Case Study

This case study provides a comprehensive analysis of F&N Singapore's operation management, focusing on its beverage production processes. The study examines the company's OM system, including inputs (money, methods, machines, materials, and manpower), processes (manufacturing and packaging), and outputs (product quality, stock management, and marketing). It also analyzes the monitor and control systems, assessing costs, speed, quality, flexibility, and dependability. The conclusion highlights factors contributing to F&N's competitiveness, such as product variety, volume, visibility, and variation. Finally, it recommends strategies for product differentiation and diversification to increase market share, while emphasizing the importance of maintaining product and service quality. This analysis draws from various sources to provide a well-rounded view of F&N's operational strategies.

Running head: OPERATION MANAGEMENT
OPERATION MANAGEMENT
A case study of F&N Singapore
Name of the Student:
Name of the University:
Author Note:

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Table of Contents
1. Introduction: 2
2. Case study analysis: 2
2.1 Analysis of the processes of OM system of F&N 2
2.2 Analysis of the processes of OM system of F&N: 3
2.3 Analysis of the output of OM system 3
2.4 Analysis of monitor and control system 4
3. Conclusion: 5
4. Recommendations: 6
References: 7

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1. Introduction:
F&N is a beverage company that provides a wide range of products like coconut water,
isotonic drink, sparkling water, soya milk, juice and yoghurt. The company is committed towards
providing huge range of products that would not only satisfy the taste buds of the consumers but
provide some health benefits as well. The aim of the report is to carry out a detailed operation
management analysis on the three staged process of the manufacturing of the products of F&N
(FNNFOODS.COM 2017). The company sells the number one product of all types and is one of
the most liked brands in Singapore. It has been able to gather a huge range of consumers and has
been doing well in its business. The operation management of the organisation can be regarded
as the main success behind this company.
2. Case study analysis:
2.1 Analysis of the processes of OM system of F&N
Money F&N always believe in providing the best quality product and so the best
quality products are selected for the manufacturing of the food product. So the
cost of the products is moderate (Bahmani-Firouzi and Azizipanah-Abarghooee
2014).
Method The products are used for regular consumption and it mainly acts as a
refreshment drink.
Machine The machines that are used are based on the different steps of production that
include the extraction of the juice and packaging the same (FNNFOODS.COM
2017).

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Materials The materials are all the raw products that are used for preparing juice.
Manpower In order to maintain high quality in the beverage products, high skilled and well
trained man power is used in the manufacturing of the product (Vrellas and
Tsiotras 2015).
2.2 Analysis of the processes of OM system of F&N:
In the process activity, the manufactured product is packed and is made ready to be sold
in the market. The company focuses on the quality of the product along with the price of the
product (Vrellas and Tsiotras 2015). The company has a stable business and carry on their
activity in a well settled way creating a better business area to be work on (FNNFOODS.COM
2017). In fact, the products are available in different sizes that make it easier for the consumers
in terms of purchasing a particular product according to their requirements. The process is based
on input, process and output.
2.3 Analysis of the output of OM system
The food products have a long validity due to the good quality preservatives used for the
manufacturing process and also due to type of packaging that is done to prevent the spoilage of
the particular food product (Mahadevan 2015). It is for the same reason, the company maintains
a good stock so that the demand of the market can be easily fulfilled and they can be competitive
enough in the market where it operates (FNNFOODS.COM 2017). In order to hold the
consumers, it has been noted that F&N comes up with new and better ways of discounts and
offers that actually help the company to increase the sale of the product.

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2.4 Analysis of monitor and control system
Cost It has been evident that the price of the raw materials needed for the production
of the juice and other beverages vary according to season and the availability of
the product as well as due to the demand of the supplier. However, the cost of
the final product supplied remains more or less the same (Grant et al. 2017).
Speed Production through machines and better equipments has made it possible to
manufacture huge products within a small time. Moreover, in order to meet the
demand and remain competitive in the business, the company always found to
produce product at a rapid rate.
Quality The quality of the products can never be questioned when it comes to F&N
because their products always promises to provide the best quality that would
also act as a health drink (FNNFOODS.COM 2017).
Flexibility The products are not only available in their exclusive stores but are readily
available in other retail outlets. This talks about the flexibility of the availability
of the product of F&M in the market (Vrellas and Tsiotras 2015).
Dependability There is huge range of products available in the market that are manufactured by
F&N. Thus, the consumers can easily depend on the product. The company also
shares a catalogue in their online sites that clearly gives the idea of the products
available

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3. Conclusion:
With the detailed analysis of the products and the operational activities of the
organisation, certain factors that add to the sustainable competitiveness of the organisation can
be stated here:
3.1 The 4 Vs
Variety The variety of products that are available in the organisation is very high.
Although the company is only focused towards the drinks and beverages,
there remains the scope of expanding its business activities in other kinds
of products as well (FNNFOODS.COM 2017).
Volume The consumers are also large in number and so the products are produced
in bulk in order to keep matching with the demand of the product in the
market.
Visibility The products are available in different market spheres and they are kept in
places that are neat and clean in order to create a hygiene and clear
ambience that would create a better impact on the consumers.
Variation The company already sells different variations of products and the products
are in fact found to be changed according to the availability of the raw
materials in the market (FNNFOODS.COM 2017).
Variability The packaging of the products shows variability of the product.

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4. Recommendations:
In order to increase the market and to ensure greater sells of the product, it is
recommended that the organisation would come up with product differentiation and product
diversification strategies. Expanding in the other kinds of products can increase the sales of the
products (Vrellas and Tsiotras 2015). However, they should maintain the quality of the food and
service that they provide to the customers.