Mortgage Broking Business Plan: Sunny Funding Executive Summary

This document presents an executive summary of a mortgage broking business plan for Sunny Funding, a competitive mortgage brokerage company. The plan outlines the company's services, target market, and competitive advantages, including access to diverse mortgage sources and a focus on personalized loan solutions. It includes situational analyses using SWOT and PEST frameworks, detailing market analysis, marketing goals, and strategies, including market segmentation and positioning. The plan also addresses competitive analysis, highlighting strengths, weaknesses, and market tactics. The document also includes marketing strategies, market segmentation, and tactics. The financial projections are not included in the summary.