Foces Cafe Lounge: Business Analysis Presentation - Financial Planning

This presentation provides a comprehensive business analysis of Foces Cafe Lounge, a sustainable cafe located in London, UK. It begins with an introduction to the hospitality industry and the cafe's role in revenue generation. The presentation outlines the company's description, objectives, and an industry analysis, including its small-scale structure. A detailed market analysis covers segmentation, target market, and positioning. The internal and external environments are assessed using SWOT and PESTLE analyses, followed by a competitive analysis using Porter's Five Forces model. The presentation then details the marketing mix, including product, price, place, and promotion strategies. A financial plan with revenue projections for the first few months of operation is presented, along with cost and revenue analysis. The presentation concludes with a summary of the business plan's importance and the need for thorough market and industry analysis. The provided references support the research and analysis conducted within the presentation.

Xxxxx Axxxx
1
Your Name

Introduction
Hospitality industry used to play an important role for the
revenue generation. As it implements out the methods to gain the
customer service. This presentation will discuss about Foces café
Lounge situated in London UK. As it implement out the
innovation that is being used under that by providing the
optimum customer services and ideas through which they try To
innovate vegan coffee drinks to the customers. It also
Implemented market analysis external and internal analysis and
implemented customer service. It also provided the approach
through which the external environmental factors can be
implemented.
2

Company Description
Foces Café Lounge is a well-known sustainable cafe which used
to deal with all the home brewing facilities of Best coffee is that
is being awarded by them as it serves out the better proportionate
of environment with well soothing structures and the culture and
it provides the customer and attractive areas with the rain on
music and a delicate climatic conditions. They used to serve out
the coffee‘s NBC brunch and also provide an attention for the
book lovers and by providing magazines and important novels in
books. It is million attractive place which used to cover out the
client in order to attract them with the flavours..
3

Company Objectives
 To gain profit of 20% within their operation of business
practices.
 To maintain and establish loyalty of customers base.
 To deploy all the artificial intelligence and also the vegan
coffee drinks in their business.
4

Industry Analysis Summary
 Industry size: Foces Cafe Lounge is Small-scale business and
they used to cover their cafe to be in a smaller size with a
proper segmentation in small scale medium.
 Structure: it used to cover of the business structure as the suit
property are used to handle this business as being a small
scale business practice it is being handled by the single
individual with all the abilities and the functioning.
5

Market Analysis
 Segmentation- It used to cover out all the classification
regarding to the smaller segment business and also try to
capture the important areas of segments in the business
practice for maintaining the effective impact for their market
practice. It focus on the demographic areas of the business
practices in order to gain enhancement.
6

Market Analysis
 Target: It is mainly refer to as a process through which
choosing of desired segment in the market areas can be
covered out as it helps out to make the needs of the customers.
This business of Foces Cafe Lounge used to focus on the use
and the middle age income people as the cafe is on small scale
industry and pieces so they try to focus on middle income
people.
7

Market Analysis
 Positioning: according to eat the positioning strategies may
need approached with business can tell by focus on the
positioning of the product and services in the market. As it
implicate out to enhance the brand image and also the growth
in the organisation.
8

Current company situation -
Internal
SWOT/TOWS Analysis
STRENGTHS
 The cafe used to attract the tourist as due to its great
environment.
 The organic and a vegan coffee drinks is a new innovation
which will thereby attract the youths regarding their health
and the taste.
 It has a good transportation connectivity.
 It attracts the book lovers and also the coffee lovers.
9

WEAKNESSES
 The cafe used to take her time in order to invest huge amount
in the proper organisations of vegan products.
 The cafe has no brand equity in their established areas.
 The owner does not have an experience regarding to their
wagon industries in the programs of coffee is new drink.
10

OPPROTUNITIES
 Foces Cafe Lounge may try to attract the customers by
attractive tourist location.
 Cafe can there be expanded menu by providing different
variety of branch and cuisines.
 Cafe as an opportunity to expand their business through
expanding various branches in different regions.
11

THREATS
 Cafe has a threat of breakdown of their new vegan drinks.
 The changing trends in all the industries is a major threat for
Cafe.
 Change in preference of the customers and unavailability of
all the desired product it’s a major threat for the Foces Cafe
Lounge.
12