Fonterra Co-operative: Consumer Perception Marketing Research

This marketing research proposal outlines a study to investigate consumer perception of Fonterra Co-operative Group Limited's product line, aiming to identify reasons for stagnating sales over the past decade. The proposal details research objectives such as identifying factors affecting sales volumes, investigating popular products, examining consumer perceptions of the brand, and evaluating sales based on pricing and consumer segments. It incorporates both primary and secondary data sources, including web articles, government reports, social media, and Fonterra's official website. The research approach employs a deductive method with quantitative and qualitative data analysis using surveys, quasi-experimental research, and regression analysis. Data collection involves online surveys and various sampling methods to gather consumer insights and market trends, ultimately providing recommendations for marketing strategies to improve Fonterra's products and services. Desklib offers a range of study tools and solved assignments for students.