Analysis of the Food and Beverage Industry: A Report

This report provides a comprehensive analysis of the food and beverage industry, encompassing various aspects from its diverse sectors, including commercial and non-commercial operations. It explores different business types like full-service restaurants, catering, and drinking establishments, along with current and future trends such as health and wellness, online product display, and sustainability. The report also delves into operational technologies like kitchen display screens and self-order kiosks, evaluating their impact on businesses. Furthermore, it examines marketing technologies such as social media and email marketing, comparing and contrasting their effectiveness in enhancing business performance. The document also covers restaurant and hotel rating systems, and provides relevant references to support the analysis.

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FACTSHEET 1
Introduction:
Hospitality industry involves various fields such as theme parks,
cruise lines, event planning, food and drink service etc. The business
focuses on satisfaction of clients and providing better experience to
customer's.
Different types of business within food and beverage industry.
There are various types of businesses that are operating under food and
beverage industry. It is divided into commercial food service that involves
operations whose main business is food and beverage. Non commercial food
service are those businesses where food and beverages are provided but are
not main business.
Commercial operators:
Full service restaurants-
These restaurant are the main fluid of types of food and beverage
operations. Menus offered are different but reflect the image of consumer's
desired experience. It includes family, upscale casual, fine dining etc.
Catering and banqueting –
Catering business is related with food served on premise and banqueting
refers to food served off premises. Business of catering involves catering
firms, conference hotels, wedding venues, festival food coordinators etc.
Drinking -
This sector consists of pubs, cabarets, wine bars, nightclubs etc.
Significant changes has take place in rules and regulations governing drinking
establishments. The present and future trends that impact the business of
organization operating in food and beverage sector.
Non-commercial operators:
Institutional -
This segment includes corporate staff cafeterias, cruise ships,
airports, universities and colleges, hospitals etc.
REFERENCES
Books and Journals
Tsaur, S.H., Luoh, H.F. and Syue, S.S., 2015. Positive emotions and
behavioral intentions of customers in full-service restaurants: does
aesthetic labor matter?. International Journal of Hospitality
Management. 51. pp.115-126.
Hsieh, S.W., Lu, C.C. and Lu, Y.H., 2018. A Study on the Relationship
Among Brand Image, Service Quality, Customer Satisfaction, and
Customer Loyalty–Taking ‘the Bao Wei Zhen Catering Team’As an
Empirical Study. KnE Social Sciences.
.
.
Accommodation food service -
It involves bars, self serve operations, room service, hotel restaurants etc. Restaurants are open to public.
Vending and automated food service -
It is not generally viewed as the part of food and beverage sector. Automated services also account for significant amount of sales for both large and small
accommodation and food service providers. These machines are located in sporting venues, hotels, transportation terminals , or at any place that provide an opportunity
for convenient purchase of food and beverage items etc.

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FACTSHEET 2
Main ratings systems used nationally and internationally.
Restaurant ratings identifies the restaurants on the
basis of their level of quality with the help of notations
like symbol or stars. Ratings also appears in books,
newspapers, webzines etc. One of the best guide is
Michelin series that provide one to three stars ranking to
restaurants. One star means that it is very good
restaurant. Whereas, two stars means worth a detour.
Three stars represents worth a special journey. Top rating
mean success or failure of food and beverage business.
Hotel ratings are used to categorize hotels
according to the quality. There are various
types of rating schemes at national and
international level. Greater number of stars
means greater luxury. It considers food
service, room variations, view,
entertainment while providing ratings. In
UK, the rating are given from one to five
stars. Grading are operated by
AA(Automobile Association).
REFERENCES
Books and Journals
Daliri, E.B.M. and Lee, B.H., 2015. Current trends and future
perspectives on functional foods and nutraceuticals. In Beneficial
microorganisms in food and nutraceuticals (pp. 221-244). Springer,
Cham.
Popkin, B.M. and Hawkes, C., 2016. Sweetening of the global diet,
particularly beverages: patterns, trends, and policy responses. The
Lancet Diabetes & Endocrinology. 4(2). pp.174-186.
.
.
Food and beverage organization are also being provided the ratings under food hygiene rating scheme. Other
organizations are European Food Safety Authority, Federal Agency for Safety of food chain etc are also
responsing for developing rating system.

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FACTSHEET 3
Current and future trends that affects food and beverage
businesses.
There are various trends that may affect the business of
food and beverage. These are described below -
Health and wellness-
It is one of the major driver of changes in the industry of
food and beverages. There are various drivers of this trend like
consumers are becoming more informed regarding benefits of
healthier choices etc. Organization have to keep in mind this trend
and should offer healthier options in the menu.
Product display through online-
With an increase in online presence, companies under
food and beverage segment are considering how their
products will appear on online platforms. Food and beverage
outlets should consider the way in which consumers look at
the products offered through online mediums.
Product display through online-
With an increase in online presence, companies under
food and beverage segment are considering how their
products will appear on online platforms. Food and beverage
outlets should consider the way in which consumers look at
the products offered through online mediums.
Sustainability-
One of the major trend in food and beverage industry is sustainability. There are various companies that are making efforts to dedicate
themselves towards sustainability. Firms operating in this industry should make their supply chain more sustainable. So that, they can improve
public perception regarding brand and also to reduce the cost of operations.
REFERENCES
Books and Journals
Hsieh, S.W., Lu, C.C. and Lu, Y.H., 2018. A Study on the
Relationship Among Brand Image, Service Quality,
Customer Satisfaction, and Customer Loyalty–Taking ‘the
Bao Wei Zhen Catering Team’As an Empirical Study. KnE
Social Sciences.
Sylvetsky, A.C. and Rother, K.I., 2016. Trends in the
consumption of low-calorie sweeteners. Physiology &
behavior. 164. pp.446-450.
.
.

Fact sheet 4
Compare and contrast operational technologies
There are different types of operational technologies which
are useful for the food and beverages industry. The kitchen display
screen which is use by various beverages business because it it
help to take quick a hectic kitchen and so printed tickets mights
not be the most valuable options. These screen is valuable for
business and its growth factor.
On the others side, Self order kiosk is also use by food and
beverage companies for quick services restaurant in proper
manner. This is effective and valuable for food industry because
have been gaining popularity since appearing in the restaurant like
protein bar and different products. Both operational techniques are
best to use in food industry. This help to take quick respond to
customer or taking fast orders of them. Through that customers are
more attracted towards business and its growth factors. evaluate those for enhancing businesses
Those are self-order kiosk and Kitchen display is help to
attract more customers towards restaurant. The self-order kiosk
is help to take faster orders from customers and shows on
kitchen display in fast manner than staff is try to ready it fast
and serves to customers in proper manner. Through, that
customers are get fast food delivery without delaying time.
critically evaluate impact to those technology
Both technologies is gives positive impact on customers
through take fast orders from customers and showing on
display. But that had gives negative impact by creating more
cost of restaurant manager because this takes more technologies
and increases cost.

Fact sheet 5
Compare and contrast different marketing technologies
In the recent time many food and beverages industry are taking assistance of digital marketing tools in order to market their
products and generate sales Email marketing is the tool which is used by firm in which firm drop email to each consumers and
make them aware with the food products and services offered by business unit to them. In this detail regarding new discounts etc.
are also available so that consumers take interest in the firm.
Social media has become the most essential technology of marketing in which firm promote the band through Facebook,
Twitter etc. A Success rate of social sites for marketing is very high. It helps in spreading necessary information to end user in cost
and time effective manner.
Evaluate how these marketing technologies enhance the businesses’
performance
Social media helps the firm in reaching to mass audience and
influencing their purchasing decision. By this way firm can generate more
revenues and can gain competitive advantage as well. Cost of using social
sites is very low hence marketing through this platform aid the company
in controlling over expenses. Apart from this, there are many young
people those who prefer to go to restaurants frequently to spend quality
time, they use social sites also very frequently. Use of this technology will
attract more young consumers which will raises sales and brand image of
business to great extent.Email marketing is very basic and cost effective
technology. Each person use email and read the promotional images if
send by any firm. This influences their mind and they think to buy such
products. By this way profit of organization gets increased.