Food and Beverage Industry Report: Factors, Strategies, and Trends

This report provides a comprehensive analysis of the food and beverage (F&B) industry, examining various aspects from business types and rating systems to current and future trends. It explores different business models within the industry, including entertainment, accommodation, and food services, along with rating systems like one-star to five-star hotels. The report also delves into current trends like changing consumer preferences, mergers and acquisitions, and the impact of technology. It highlights the professional skills required in the F&B sector, such as customer service, organizational skills, and communication. Furthermore, it discusses legal and regulatory requirements, including food safety and import regulations, along with operational and marketing technologies like online ordering and social media. The report investigates factors influencing consumer decisions when choosing F&B outlets and explores strategies to attract and retain customers, making it a valuable resource for understanding the complexities and dynamics of the F&B industry.

Food and Beverage

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1. Different kind of business within food & beverage industry................................................1
P2. Different types of rating systems used in Food and Beverage industry...............................2
P3. Current and future trends which affect food and beverage industry.....................................3
TASK 2............................................................................................................................................3
P4. Professional food and beverage skills required in Food and Beverage business..................3
P5 Legal and Regulatory requirements required in food and beverage industry........................4
TASK 3............................................................................................................................................4
P6 Different operational and Marketing technology used in Food and Beverage industry........4
TASK 4 ...........................................................................................................................................5
P7 Investigation of various factors that have influence on consumers’ decision while choosing
a food and beverage outlet..........................................................................................................5
P8 Strategies adopted by companies in food and beverage outlets for attracting customers &
having loyal customers................................................................................................................5
CONCLUSION................................................................................................................................5

INTRODUCTION
It is said that Food & Beverage industry consist of some basic functions and activities
with the help of which they can produce positive goods and services. In recent years, it is one of
the fastest growing sector as the requirements of customers changing on a regular basis. It has
been identified that this report is mainly based on various business entity which operates in food
and beverage industry, current as well as future trends which influence the whole industry. In
addition to this, it includes different kinds of rating systems which is used by organisation in
both global and national level (Bakalis, Knoerzer and Fryer, 2015). Along with this, there
should be some professional skills required in order to perform their business functions in an
effective manner. There are some legal requirements which need to be considered by the
managers while working within food & beverage sector and at the end of this report a
comparison is made between different marketing as well as operational technology used by the
staff members of food & beverage industry.
TASK 1
P1. Different kind of business within food & beverage industry.
There are ample number of sectors which is included within food & beverage industry
assist in enhancing the growth of business and revenue of the company. It is the industry which
successfully fulfilling the demands and needs of customers in an effective manner. There are
some specific sectors which are the most essential part of this industry are as follows:
Entertainment: It has been said that in this industry, entertainment sector plays very
essential role as they offer large number of facilities so that they can attract large number of
customers. In today's changing world, consumers wants not only accommodation but also some
entertainment facilities which includes stores, clubbing, cruise, gaming and so on.
Accommodation & Lodging: It is the sector which mainly assist in luxurious hotels &
other facilities such as complementary snacks, breakfast, tea coffee and many more (Belyakov,
2015). All these things has helped travellers and other customers in order to enhance their
experience in a positive manner.
Food and Beverages: It is one of the most essential segment within this industry as
customers base is very strong in this section. It is the sector which is offering different range of
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food services which includes retail stores, catering business, quick establishments, restaurantsand
many more.
P2. Different types of rating systems used in Food and Beverage industry.
The are various types of rating system used by Food and Beverage industry in both global
and international level are discussed below :
One star rating: The hotel which give basic service to their customers is considered as
one star rating Food and Beverage industry. This type of hotels believe in satisfaction of
customers by providing basic necessities that customers need. They did not provide any extra
facilities and amenities to the customers. One star rating hotels target middle class group who
cannot afford to stay in luxury hotels.
Two star rating: Two star rating is slightly same as to one star rating hotels. This types
of hotels provide extra services apart from the basic services such as Television, dining area and
so on (Bohari, Hin and Fuad, 2017). They target those customers who want basic services with
some benefits like television, restaurant etc. As compare to one star rating hotels the prices are
higher in Two star rating hotels.
Three star rating: This type of hotels provide large size rooms, valet parking,
conference rooms and so on. They are much better than the one and two star ratings. They also
offers extra facilities to their customers such as club house, fitness centres etc. that attracts the
customers from different segment. The location of this hotels is in the central of the city and
convenient for the customers to reach.
Four star rating: This type of hotels provide luxury as well as comfort to its customers.
Four star ratings also known as superior hotels. They provide luxurious facilities such as
swimming pools, valet parking, spa, fitness centres etc. Four star rating hotels provide branded
bath products to its customers. They target those customers who are upper class and ready to
give high charges for their luxury and comfort. and want comfort (Dopson and Hayes, 2015) .
Five star rating: Five star rating hotels are also known as luxurious hotels. High social
class customers prefer this kind of hotels. They treat customers in good appearance with fresh
flowers. Five star rating offers Wi-Fi , high class furnishing, club house, quality food and so on
to their customers. This help them to attract customers gain competitive advantage in the
market.
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This ratings helps the customers in selecting hotels as per their budget, needs and
expectations.
P3. Current and future trends which affect food and beverage industry.
There are different types of factors which is highly influenced by food & beverage
industry. Some of the most essential trends are going to be discussed as follows:
Changing customers preferences and taste:- It is the factor which is available at the
marketplace which affects the overall business function of an organisation. In today's world,
customers getting more concerned about their health and fitness which requires a manager to
develop effective food products. In this context, staff members of Rosewood Hotel kitchen need
to be very innovative and producing attractive food items for different range of customers. With
the help of new invention, managers attract large number of customers and provide them high
quality food products (Demerdash, 2017).
Mergers & Acquisitions- In the sector of food and beverage industry, there are
continuous inventions takes place. In this context large number of companies acquire and merge
with those food industries which provide high quality food products. It has been identified that
competition for Rosewood Hotel is increasing on a regular basis sue to which there is continuous
change in the market situation which also affects the past as well as present trends.
Technology- One of the most influential factor is dynamic technology, which highly
influence choice of an individual. In the context of Rosewood Hotel managers of the company
use online presence with the help of which guest do not missed any kind of information. With the
help of effective branding with E-Commerce company will be able to gain various advantages at
the marketplace (Gibson and Parkman, 2018).
TASK 2
P4. Professional food and beverage skills required in Food and Beverage business.
In the current world scenario, each and every food & beverage industry like Rosewood
required effective skilled staff members so that they can perform their work in a positive manner.
There are different range of skills which are as follows:
Customer serving skills: In today's modern era, each and every single person is looking
forward to have proper attentions. For a hotel like Rosewood is required to have consumer
centric approach so that they can develop effective relationship with their customers.
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Organisation skills: If talking about a manager of a hotel, it is very essential to have
effective skills so that they can deliver best and high quality services to their customers. With the
assistance of cleaning, shipment schedules and costs of good which they are selling. By
considering all these points a manager can effective satisfy their consumers needs and wants.
Effective communication skills: With the assistance of effective communication skills,
managers of a hotel can attract and retain their customers for a long period of time (Jones,
Comfort and Hillier, 2016). Two way communication skill assist the organisation in retaining
their customers for a long period of time.
P5 Legal and Regulatory requirements required in food and beverage industry.
It has been analysed that in today's world there are some laws and legislations which is
applicable in the whole world within food and beverage industry. This will assist them in order
to maintain the quality of services and food products sell by them to their customers. In the
context of Rosewood, managers of the company follow some legal policies and regulations
which is developed by the government of country. Some of these are going to be discussed as
follows:
Regulations regarding Food safety: It is identified that there are different types of laws
which need to be followed by the organisation in order to maintain the quality and provide safe
& secure working environment. It is essential for a manager that if they offer liquor in their hotel
or restaurant they need to take licence from the government (Lelieveld, Holah and Gabric,
2016). This will assist them in order to retain their customers for a long period of time and
enhance their reputation at the marketplace.
Food import regulations and policies: Excise duties and some other export as well as
import related taxes are generally developed and applied by the government of UK. All these
laws and regulation need to be adopted by the owner of organisation so that they can perform
their task in an effective manner.
TASK 3
P6 Different operational and Marketing technology used in Food and Beverage industry.
In today's competitive environment, it has been analysed that there are various marketing
and operational technologies which is utilised by the industry belong to food and beverage. In the
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present context, there are some effective techniques which is related with food & beverage
sector:
Operational technology:
Technological advancement: It has been analysed that AGV technology as well as some
other technologies assist the business entity mainly deals in food & beverage industry so that
they can enhance their business operations along with efficiency of the staff members. With an
example, it will easily be understood as automatic cars are used by the warehouses so that they
can effectively manage stock and maintain standards of food within warehouse (Mohammad,
2017).
Online ordering: Since there is advancement in technology, internet is one of the most
effective element. Therefore, online marketing is most effective and largely used by
organisations as it produce positive impact. Along with this, it will also assist in modifying the
method of ordering food as people will get what they want within limited time period. With the
help of mobile applications, individual will be able to order food items and get various discounts
and offers by the hotel and restaurant.
Marketing technology:
Use of social media: If talking about food & beverage industry, it has been identified that
social media bring huge change in the industry. Generally, traditional marketing method is used
by hotel and restaurant owner in order to promote their goods and services with the help of
billboard and newspaper but in case of online marketing method they use social media platform
in an effective manner (Singh and Ryan, 2015). This will assist in attracting large number of
customers towards their organisation.
Hosting events: Generally, organisations promote themselves by hosting various events
so that they gain competitive advantages at the marketplace. Along with this, they provide free
snacks, beverages, tea and coffee in such kind of events attended by large number of individuals.
This as a result assist them in order to enhance their overall sales, revenue and productivity at the
competitive marketplace.
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TASK 4
P7 Investigation of various factors that have influence on consumers’ decision while choosing a
food and beverage outlet.
On the basis of current scenario it has been concluded that, there are numerous factors
that available within the marketplace. This type of factors influence customers decision making
from the food and beverages restaurant. Another factors are mainly includes in physical brand,
loyalty, quality, physical and environmental factor. But some of the major factors that directly
influence customer's decision making, those are mentioned below:
 External environment: It is always defined about physical environment that has various
physical facilities, large number of people as well as good quality of foods and services
which is mainly used by firms those are providing food and beverage services. There are
two main decision with the help of which the decision of customers could be changed
such as amenities and quality of food impacting upon the satisfaction level of customers
in positive way (Starbird and Amanor-Boadu, 2017). It would be helpful for them to
achieve competitive advantages perfectly.
 Affordability: On the basis of this the main purpose of customers is based on satisfying
their entire needs and desires from the food and beverages organisation. In order to
maintain this they always want to less pay and want to get better quality of goods and
services. Therefore firm is required to make better quality of products with affordable
price so that they can stay into the market for long period of time.
P8 Strategies adopted by companies in food and beverage outlets for attracting customers &
having loyal customers.
For a company to survive in the market it is important to attract customers build customer
loyalty. It is not an easy going task because customers have substitute products in the market. If
they purchase the product on regular basis it simply denotes that customer is loyal towards the
brand. To maintain the productivity, Food and Beverage industry need to do promotion though
marketing activities. The methods adopted by Food and Beverage industry in order to attract
customers are discussed below:
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Customer Feedback: In the present time, modifications as per the customers is
important. Food and Beverage industry needs to do customization in the food as per the customer
in order to attract the customers. If not, it directly impacts the reputation of the Hotel. Customer
Feedback gives an idea about the taste and preferences of the customers which a hotel or
restaurant can accept and make changes according to it (Svensson and Wagner, 2015).
Loyalty Program: In order to satisfy the need of the customers, companies had loyalty
programs that includes discount vouchers, special gifts, loyalty cards, memberships, buy one get
one services and so on. This programs increase the sale and profit of the company and remains
them in the market for a longer period of time. Food and Beverage industry used this programs
to attract the customers and to build loyal customers for the company in the market.
Engagement of customers: Food and Beverage industry engage its customers by
providing quality good and services to its customers. To remain in the market for longer
period , a company need to satisfy its customer and make customer loyal towards its brand. It
cost high for the company but will generate profits for the future. Food and Beverage industry
attract the customer by providing unique services as compare to its competitors that lead
customers to use their services repeatedly (Wallace, Sperber and Mortimore, 2018).
CONCLUSION
From the above study it is identified that, Food and Beverage industry needs to do
innovation in there products and services in order to remain competitive in the market. Business
owners of this sectors has the advantage as compare it to the other sectors because it is the fast
growing industry in the present market.. Good communication skills and knowledge is required
for an employee to perform their job within the restaurant and hotel. Providing food online is an
effective step for companies in order to increase their profitability and productivity in a short
period of time. Health and safety act is followed by the Food and Beverage companies to
maintain the standardization and quality in the food that they serve. In addition to this, Food
and Beverage industry offers unique services to its customers that attracts and remains them
loyal for a longer period of time.
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