Detailed Report: Managing Food and Beverage Operations - ABF plc

This report provides a comprehensive analysis of managing food and beverage operations, focusing on Associated British Foods plc (ABF plc). It begins by identifying and evaluating various types of businesses within the food and beverage sector, followed by a detailed examination of national and international rating systems. The report then explores current and future trends impacting the industry, considering the effects of the pandemic and changing consumer preferences towards healthier and environmentally friendly options. It further delves into the professional skills required for effective food and beverage management, along with legal standards and codes of conduct. The report also compares marketing and operational technologies used by different firms, evaluating their impact on profitability and sales. Finally, it examines the aspects that influence customer decisions when choosing a food and beverage company, including strategies used to attract customers and increase sales. The report concludes with a summary of the key findings and recommendations for ABF plc.

Managing food and
beverage operations

Contents
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
TASK 1............................................................................................................................................1
P1. Identification and evaluation of various types of businesses that are operating in a similar
sector as the above discussed firm operates................................................................................1
P2. Detailed analysis and evaluation of the system of rating that are used in food and beverage
sector nationally as well as internationally..................................................................................2
P3. Examination of the trends that affects the working of food and beverage companies while
taking current and future scenarios in consideration...................................................................3
TASK 2- In PPT..............................................................................................................................4
P4. Analysis of professional skills that are related with food and beverage management in an
effective and efficient manner in the organisation......................................................................4
P5. Detailed evaluation of the legal standards and code of conduct that food and beverage
companies comply with in order to sustain in the market for a longer period of time................4
TASK 3............................................................................................................................................4
P6. Analysis and comparison of various marketing as well as operational technologies that are
used by different food and beverage firms..................................................................................4
TASK 4............................................................................................................................................5
P7. Detailed evaluation and examination of the aspects that influence the decision of a
customer while choosing a particular food and beverage company............................................5
P8. Identification and evaluation of the strategies that are used by food and beverage firms to
lure customers so that it can help in increased sales and subsequently profits............................6
CONCLUSION................................................................................................................................6
REFERENECS................................................................................................................................8

INTRODUCTION
Managing food and beverage operation is one of the most important as well as essential aspect as
it is one of the most profit earning business all over the world and also does not require much
capital investment as compare to other businesses (Bamidele, 2019). Different firms try different
tools to manage it in an effective as well as efficient manner so that the company can fetch good
return in the near future and also sustain in the competitive market for a much longer period of
time as compared to other of its competitors that are prevailing in the similar industry. In this
report there is a brief discussion of the organisation that is Associated British Foods plc that is
operating in the UK and is the world’s second largest yeast that is used in baking as well as sugar
and is working in the industry since a long period of time and has captured a larger share of
market because of this and currently it is operational in more than 53 countries all over the
world. Apart from that this report also covers tools, trends, market and operational technology,
etc. that are closely associated with the firm.
MAIN BODY
TASK 1
P1. Identification and evaluation of various types of businesses that are operating in a similar
sector as the above discussed firm operates
Food and beverage industry is one of the largest sectors in the world and Associated
British Foods plc is one of the largest firms that is operating in this sector and various types of
businesses that are similar with it are described below in detail-
Food
beverages
sector
Description Advantages Disadvantages For Examples
Proper
Service
Restaurant
These are an integral
part of each and
every industry as in
it hospitality
management is taken
care of and food and
The most
important
advantage of such
kinds of firm is
that it becomes
very much easy
In such kinds of
businesses there is
a direct
communication
between the
employee and the
There is a
restaurant named
Lenburry that is
operating in the
UK.

relate services are
provided to the
customers on the
table or they can
also use the take
away options of the
restaurant (Bilbey,
2019).
to get a franchise
from a reputed
company which
can lead to
increased brand
value of the firm
in the long run.
customer which
sometimes
becomes burden
on the company
and can harm it by
decreasing it value
in the industry in
which it operates.
Quick
Services
It is very important
as well as for food
and beverage firms
to provide quick
services to its
customers so as to
improve the image
of the firm in the
long run aspect.
Advantage of it is
that if a firm
provides quick
services it can be
observed by the
customers of that
company which
will subsequently
results in
increased sales.
There are some
disadvantages of it
too as many a
times it takes a
little longer to
prepare food and
in that situation it
becomes a demerit
of the firm and it
can lose
prospective buyers
in that condition.
One of the quickest
service providers is
Burger Kings that
operates almost at
each and every
place.
P2. Detailed analysis and evaluation of the system of rating that are used in food and beverage
sector nationally as well as internationally
Rating system is one of the most crucial as well as critical aspect for each and every firm as it
has the potential to increase and improve the value of the firm by simultaneously increasing sales
and profitability while at the same time it has the ability to damage and destruct the image and
the value of the firm in the industry in which it is operating. There are various travel sites too in
which rating of almost all of the food and beverage firms are given so that the customer can take
its decision accordingly. There is a system of rating from 1 to 5 after analysing various factors as
well as aspects of the firm and after that it is rated accordingly so as to help the next visitor and
all of them are explained below in detail-

 5 Star- These are firms that give excellent services to its customers and keeps of
improving their standards as per the needs, requirements, and demand of the market.
They mainly focus on quality so that the prospective buyer can get full satisfaction after
spending on its services.
 4 Star- These are the ones that lacks some features but still are very good enough to
carter the needs and demands of almost all of the customers that are prevailing in the
current market situation. They have a scope to improve and it can do so if it walks on the
right path that is consistency (Fejoh, Boyede and Momoh, 2018).
 3 Star- These are firms that are mainly for the upper middle and middle class group as it
fulfils the requirements of them and that too within a limited budget and thus it is very
popular in that group. They are in good condition as per sustainability but there is still a
scope for improvement in these kinds of companies.
 2 Star- These are not companies that cater the needs of the lower income group, though it
does not provide good services to its customer but still it is within the reach of that group.
It can improve if it raises its standards in the long run but it has to try to its best if it wants
to do so.
 1 Star- These are organisations that does not have any scope to improve and thus it carter
the needs of a smaller group only. It cannot upgrade its rating as it is not considered by
majority of individuals in the society.
The above mentioned firm that is Associated British Food Services plc is four star rated food
and beverage firm and thus it can be observed that it can improve a bit but still is in very good
position in the market as compared to its competitors that are prevailing in the similar industry
(Oluwafemi and Okon, 2018).
P3. Examination of the trends that affects the working of food and beverage companies while
taking current and future scenarios in consideration
There are a number of trends that affects the food and beverage industry as it is one of the most
susceptible to changes and all of them are explained in detail below with the reference of the
company that is Associated British Food Services plc-
Current trends business of food and beverage sector- As the current situation is that the
world is facing a pandemic situation and food and beverage industries are the one that are most
affected from it. As people are reluctant to eat outside and also because of countrywide

lockdown the business is incurring heavy losses and currently majority of the companies have
shifted towards online sales and it is very successful up to a certain aspect and Associated British
Food Services plc also uses it in the current scenario and it has proved very beneficial for the
firm too in increasing its sales in the long run (Fikru, 2017).
Future trend business in food and beverage industry- As pandemic has hit each and
every sector very hard so food and beverage industries trend has also changes for the future as
customers are looking for food that is healthy and environment friendly too. Thus Associated
British Food Services plc can use it as an advantage and can carter the needs of the buyers as it is
very well placed in the market.
TASK 2- In PPT
P4. Analysis of professional skills that are related with food and beverage management in an
effective and efficient manner in the organisation
P5. Detailed evaluation of the legal standards and code of conduct that food and beverage
companies comply with in order to sustain in the market for a longer period of time
TASK 3
P6. Analysis and comparison of various marketing as well as operational technologies that are
used by different food and beverage firms
There are various techniques that are used by different firms in order to increase as well as
improve its profitability and sales in the long term so that business can grow and prosper in the
market. Both operational and marketing technologies possess a lot of important for each and
every firm that is operating in the industry as it is capable of increasing the value of the firm and
that too within a short period of time. There are various differences in both marketing and
operational technologies but all are important for the business as it is considered as an integral
part of each company and all of these aspects are discussed below in detail with context to the
above mentioned firm that is Associated British Food Services plc-
Operational Technologies Marketing technologies
 These are technologies that are related
with day to day operations that a
business firm performs so that it can
 These are technologies that are
associated with the marketing of a
product or service that a firm renders

add to the value of the company in the
long run. Associated British Food
Services plc has a team of experts that
evaluates these technologies for the
firm in an accurate and precise manner
which helps it to increase and
simultaneously improve the condition
of the firm in the industry in which it
operates (GABRIELE, 2017).
 It is a very important part as it is
associated with the operations of the
firm that possess a lot of value in the
current scenario. Associated British
Food Services plc puts a lot of
attention on this aspect and it has also
proved very beneficial for the
company in the long run.
to its customers. Associated British
Food Services plc uses various but
appropriate tools to do marketing of its
products and services so that it can
reach maximum number of people.
 In this a firm must use updated and
advanced technology as it has the
capability to drastically improve the
conditioning of the business.
Associated British Food Services plc
put a lot of its funds in this regard as it
knows that it can help the firm to
achieve its goals and objectives in the
long run scenario (Meyer, 2019).
TASK 4
P7. Detailed evaluation and examination of the aspects that influence the decision of a customer
while choosing a particular food and beverage company
There are a number of factors that influence the decision that a customer takes while
choosing a specific food and beverage company and mostly all the firms try to change that
decision if it is not I favour of that firm by using various tools and techniques that are prevailing
in the current market situation (Mabandla, 2018). Associated British Food Services plc is also
very much impacted by this aspect and all of them are elaborately discussed below with the
above mention firm in context-
Qualitative product and Service- It is one of the most important as well as crucial factor
that determines the decision that a consumer can take while choosing a food and beverage firm
as it is very important in the current situation that companies provide quality food and services to
its buyers so that it can help them to be healthy in the long run. Associated British Food Services

plc tries to keep its quality standard on top so that it can carter the needs of the prospective
buyers which can further result in improved efficiency and effectiveness of the firm in the
market in which it is working (Kabir, 2019).
Physical environment- It is an essential element that determines the decision of a
prospective buyer while choosing an appropriate food and beverage firm as in the current
situation ambience of the company matters a lot and it can prove very beneficial to in attracting a
pool of customers. Associated British Food Services plc puts a lot of its attention on this aspect
as it keeps its environment commendable well and thus it is one of the reasons for its increased
sales and profitability.
P8. Identification and evaluation of the strategies that are used by food and beverage firms to
lure customers so that it can help in increased sales and subsequently profits
It is very important for each and every firm to prepare and formulate strategies in the
industry so that it can achieve as well as accomplish the objectives that it set up at the starting
(Liu, Zhu and Seuring, 2020). Food and beverage industry also formulated various types of plans
and strategies to attract customers so as to crease its sales and value in the market and to sustain
in the industry for a longer period of time. Associated British Food Services plc also uses
different aspects to attract a pool of buyers that are able and willing to use its products and
services and all of them are discussed below in detail below-
Offers- It is the most common used strategy to attract customers as in it offers are given to
the customers so that it can help in increase the sales. Associated British Food Services plc also
uses this up to a certain extend so that it can stand way ahead of its competitors and it has proved
very beneficial for it in increasing the customer base many folds as compared to earlier.
Sale- It is a strategy that is used to encourage spending of the buyer as in it mostly another
product or service is given in lieu of the first so that it can subsequently helps in increased sales
and profits of the firm in the long run. Associated British Food Services plc uses this strategy
more often so as to upgrade its value in the market as compared with its rivals and also helps in
increasing the customer base of the company (Kariithi, 2016).
CONCLUSION
From the above it can be concluded that the firm Associated British Food Services plc is
doing exceptionally well in the industry as it has also captured a larger share in the market.

Though there are some areas in which it has to pay attention so that the company can sustain in
the market for a longer time frame. Apart from this it can be concluded that there are various
tools, techniques, strategies, etc. that are used by the organisation to increase its market value
many folds.

REFERENECS
Books and journals
Bamidele, A. G., 2019. Innovation Mix and Performance of Selected Firms in Nigerian Food
and Beverage Manufacturing Sector (Doctoral dissertation, Kwara State University
(Nigeria)).
Bilbey, C., 2019. An Evaluation of Leadership Traits with Respect to Managing Supply Chain
Operations Through Disruptive Events (Doctoral dissertation, Northcentral University).
Fejoh, J., Boyede, M. A. and Momoh, A. M., 2018. Self-Efficacy and Self-Knowledge as
Predictors of Workers’ Job Performance in Food and Beverage Industries in the South-
West, Nigeria. KIU Journal of Humanities. 3(1). pp.159-166.
Fikru, M. G., 2017. Developing environmental performance indicators for food and beverage
processors in the USA. Ecological Indicators. 79. pp.106-113.
GABRIELE, S., 2017. Strategies to entry the Chinese food and beverage market: evidences from
European SMEs and development of a model.
Kabir, T., 2019. Event Marketing Practices of Akij Food and Beverage Ltd.
Kariithi, S. W., 2016. Effects of supply chain management strategies on competitive advantage
on food and beverage processing companies (Doctoral dissertation, Strathmore
University).
Liu, Y., Zhu, Q. and Seuring, S., 2020. New technologies in operations and supply chains:
Implications for sustainability. International Journal of Production Economics. 229.
p.107889.
Mabandla, N. Z., 2018. The relationship between working capital management and the financial
performance of listed food and beverage companies in South Africa (Doctoral
dissertation).
Meyer, A. L., 2019. Corporate political responsibility and climate change: exploring barriers to
strategy alignment among major US food and beverage companies (Doctoral
dissertation, Massachusetts Institute of Technology).
Oluwafemi, O. J. and Okon, S. E., 2018. The nexus between total quality management, job
satisfaction and employee work engagement in the food and beverage multinational
company in Nigeria. Organisations and Markets in Emerging Economies. 9(2). pp.251-
271.