Report on Food and Beverage Activities and Customer Behaviour

This report provides an analysis of food and beverage activities, focusing on customer behavior and how outlets attract and retain customers. It examines the factors influencing customer choices, such as environment and affordability. The report analyzes various strategies, including customer feedback and technological advancements, evaluating their effectiveness in building customer loyalty. It also critically assesses the role of digital technologies in enhancing these strategies, highlighting the need for regular modifications and market research. The conclusion emphasizes the importance of assessing food and beverage operations and leveraging digital services to ensure effectiveness and customer loyalty within the industry. The report uses references from books and journals to support the analysis.

FOOD AND
BEVERAGE
ACTIVITIES

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Covered in Fact Sheet.............................................................................................................1
TASK 2............................................................................................................................................1
Covered in PowerPoint Presentation......................................................................................1
TASK 3............................................................................................................................................1
Covered in Fact Sheet.............................................................................................................1
TASK 4............................................................................................................................................1
Factors determining which food and beverage outlets customers choose..............................1
Analysis of activities undertaken to attract and retain customers..........................................2
Evaluation of effectiveness of different strategies in building loyal customers.....................2
Critical Evaluation of digital technologies.............................................................................2
CONCLUSION................................................................................................................................2
REFERENCES................................................................................................................................4

INTRODUCTION
Food and Beverage sector is the one which deals in certain appropriate activities, such as
production of food items and beverages, ensuring delivery, inventory management, indulging
into development of certain events and so forth (Davis and et. al., 2018). All these activities are
responsible towards providing enhanced and effective services to customers. The report below is
based on analysis of customer motivation and behaviour and how outlets use this information to
maximise business success.
TASK 1
Covered in Fact Sheet
TASK 2
Covered in PowerPoint Presentation
TASK 3
Covered in Fact Sheet
TASK 4
Factors determining which food and beverage outlets customers choose
There are several factors that determine as to which outlets are chosen by customers to
visit. These factors are very important in relation to analysing the activities required to attract
customers towards the outlet. For this aspect, several factors are stated below: Environment: One of the most important factors influencing customers is related to the
environment provided by the outlet. For example, if an outlet has clean environment,
sanitised interiors, well behaved and professional staff, etc., then the customers would
choose the outlet in comparison with others. This also includes aspect like product
placement, seating arrangements, packaging, etc.
 Affordability: Another factor is related to affordability. People would like to go to outlets
which provide high quality products with affordable pricing. Hence, providing the same
would influence customers in preferring the outlet to a higher extent (Montgomery and et.
al., 2019).
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Analysis of activities undertaken to attract and retain customers
There are certain strategies which are required by a particular outlet in attracting and
retaining customers effectively towards their company. Some of these activities are analysed
below: Customer Feedbacks: One of the major strategies which could be used to retain
consumers is customer feedback. This is because this would help them in realising where
the firm is lagging behind in gaining customer satisfaction.
 Technological Advancements: This includes digitalised booking, self check in and check
outs, automatised billing and social media marketing, which appropriately attracts
potential customers towards the company.
Evaluation of effectiveness of different strategies in building loyal customers
It is required by the organisation to evaluate effectiveness of several strategies to build
loyal customers following. In relation with customer feedbacks, adhering to the same would help
induce a feeling of trust within the customers, which would be contributing in making customer
loyal. However, technological advancements could be found in similar outlets within the
competitive environment. Hence, in order to ensure effectiveness in loyalty, regular
modifications and advancements are required to be performed by the organisation.
Critical Evaluation of digital technologies
Each of the strategy above requires an active role of digital technologies. While there are
several appropriate activities associated within these strategies, role of digitalisation would make
it more enhanced. For instance, providing tablets to secure feedback instead of papers would help
the company in ensuring protection to environment, which would be appreciated by customers.
Moreover, in context of other aspects, the strategies would require modifications on a regular
basis when installing digital equipments is concerned. However, it could be time taking and a
tedious process, but the company must ensure regular market research to adhere to the same
periodically (Pagani and Pardo, 2017).
CONCLUSION
Hence, it is concluded that food and beverage operations are very important to be
assessed in order to understand the working of this industry. Lastly, Digital technology has an
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active role in handing functions and ensuring customer loyalty. Hence, the company must use
digitalised services in order to ensure effectiveness within the same.
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REFERENCES
Books and Journals
Davis, B., and et. al., 2018. Food and beverage management. Routledge.
Montgomery, K., and et. al., 2019. Big Data and the transformation of food and beverage
marketing: undermining efforts to reduce obesity?. Critical Public Health. 29(1).
pp.110-117.
Pagani, M. and Pardo, C., 2017. The impact of digital technology on relationships in a business
network. Industrial Marketing Management. 67. pp.185-192.
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