Report on Managing Food and Beverage Operations: Analysis

This report provides a detailed analysis of food and beverage operations, encompassing various aspects of the industry. It begins with an introduction outlining the scope and objectives, followed by an examination of different business types within the food and beverage sector, including fine dining, casual dining, and mobile services, along with their respective advantages and disadvantages. The report then delves into the rating systems used in the industry, highlighting the importance of food safety and hygiene. It further explores current and future trends influencing the food and beverage business, such as contactless payment, robot waiters, and fusion cooking. The report compares and contrasts various operational and marketing technologies for different types of businesses and analyzes factors influencing consumer decision-making, as well as strategies for attracting and building a loyal customer base. The report concludes with a summary of key findings and a list of references.

Managing Food &
Beverage Operations

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1. Various types of businesses in food and beverage industry.................................................3
P2. Different rating systems used in this industry.......................................................................6
P3. Current and future trends which influence the business.......................................................8
TASK 2............................................................................................................................................9
Covered in PPT...........................................................................................................................9
TASK 3............................................................................................................................................9
P6. Compare and contrast various operational and marketing technology for different types of
business.......................................................................................................................................9
TASK 4..........................................................................................................................................10
P7. Various factors which influence the decision making of consumers..................................10
P8. Different strategies used in order to attract and build loyal customer base........................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Food and beverage is the wide industry that tends to provide significant job opportunities
to individuals. Besides this, this sector consider various activities that tends to consider
prominent rights of employees in relation with maintaining prominent food services, food
preparation, raw materials, managing events and many more. It also leads to identify the
significant results which is useful in terms of deciding the essential policies and norms (Najafi,
2019). Besides this, the goal of this industry is to provide suitable quality of food services in
prominent way. To carry forward the study, Hangover London is considered that leads to offer
food and beverages services and also try to make unique drinks considering the preferences of
their customers. Besides this, the report tends to cover various types of food and beverage
industry considering the current and future trends, different rating system and also compare them
with various technological options. Despite from this, it demonstrate suitable management skills
considering the legal laws and standards. It also represent various factors that tends to impact the
decision making of consumers and also identify the strategies which is helpful in developing
loyal customer base.
TASK 1
P1. Various types of businesses in food and beverage industry
Food and beverage sector leads to provide suitable business to offer prominent facilities
to their customers considering the particular location and place. For this, the industry is essential
and also provide wide scope to earn maximum profitability. For this, significant industry has
various types of businesses which are mentioned as below:
Sector Description Advantages Disadvantages Example
Fine dine It is also known
as white
tablecloth
restaurant as in
this, high
experienced chefs
and required in
The primary
benefit is to
increase the brand
recognition which
is quite difficult
for other type of
food sector.
The drawback is
to invest
significant
amount in terms
of recruiting best
and prominent
candidates who
Core by Clare
Smyth.

terms of
developing
innovative food
items in terms of
satisfying the
needs of
customers
(Dsouza, 2020).
Hence, it depict
as the
sophisticated type
in regard of
providing quality
services.
Moreover, staff
also tends to
deliver order
quite fast which is
helpful in quick
turnover in
market.
tends to offer
quality and
unique products
to their
customers. In this,
growth is limited
because of
significant
restrictions.
Casual dining It depict the
restaurant who
provide food at
the moderate cost
within the casual
environment and
also provide
typical table
services.
The benefit is that
they are quite
flexible in terms
of offering food
and services.
In this, casual
dinning tends to
offer the low
quality of food
and also tends to
deliver to their
potential
customers at low
price.
Barrafina
Counter service It leads to depict
that customers
tends to order
food prominently
at the counter and
also pickup their
food after
The effective
benefit is to make
the order quite
effective and also
tends to improve
customer
experience after
In terms of
improving the
technology they
tends to invest
effective amount
which is quite
difficult in terms
LEON

announcement
(Weber, 2019)
(Bloom and et.
al., 2020)
(PRYCE, 2020).
satisfying the
needs and
developing
suitable
conversations.
of becoming
independent for
the customer
service.
Coffee shops It tends to depict
the prominent
part for the
speciality eaters
who are well
famous in coffee,
snacks, ice-cream
and so on. It is the
prominent type of
informal
restaurant which
is found in
departmental
stores.
It is the best way
to earn money by
selling significant
amount of coffee
and other snacks
to their potential
customers. For
this, customers
are also suitably
attracted towards
them.
The demerit of
this type of food
is recruiting
efficient
candidate by
providing suitable
training which is
helpful in
attracting
customers.
Ozone coffee
Roasters
Mobile food
service
It depict the
business which
deliver food and
sell it with the
help of vehicle. It
is also helpful in
terms of offering
the food to
individuals at the
time of
emergency (Chen
This kind of
restaurant is less
risky and also
have various
opportunities in
terms of reaching
towards their
customers to
promote their
customers.
The demerit is
that they are
abided by various
laws of the
specific locations
and also tends to
impact the
parking for
prominent
location.
Food2Go

and Voigt, 2020).
Contact Caterers It depicts the
suitable type of
restaurant by
which they work
for company and
people also tends
to recruit
considering the
independent
caterers on the
grounds of
contract.
The prominent
benefit is that
they tends to hold
risk and
responsibilities in
terms of
achieving
success.
Moreover, they
are also managed
by the HR
manager
regarding the
specialisation.
The demerit is
that they tends to
loose control day
by day for the
service level and
other policies by
which they are
committed.
Marcia's Kitchen
Pop-up
restaurants
It tends to depict
the temporary
restaurants by
which they are
operated from the
homes and former
factories and also
get famous at the
time of festive
season (Wanjiku,
2019).
They are
inexpensive to
develop and to
get public
familiar for the
effective working
for the new area.
Along with this,
various restaurant
chefs can cook
together which is
useful in
improving
knowledge.
The primary
drawback of this
restaurant is that
there is no huge
investment is
required to make
suitable
operations and
because of this,
they cannot put
emphasis on
effective
development.
The BBQ club

P2. Different rating systems used in this industry
In present times, food safety is considered as the primary issue in food and beverage
industry and for this, the prominent responsibility of chef is to observe food at the time of its
making. It also tends to undertake the taste, facilities and hygiene in terms of identifying
customers and also tends to measure by undertaking suitable follow up. For this, they tends to
examine the the influence of suitable illness and unhygienic conditions that prominently
influence the health of individuals (Lodolo, 2020). For this, the issue is to harm the effective
reputation within food and beverage company that tends to impact the overall economy of
individuals. Moreover, company also tends to put emphasis on suitable protection of entity from
threats and other hazards by taking important steps which are related with taste and safety and
for this they opt rating system in terms of improving the quality of offerings and high scale rating
which is prominently acquired. Moreover, the major steps are taken by the food and safety
management which is executed at the various levels of developing standards and quality of food
services. For this, several types of rating system is opted by the food and beverage sector which
is helpful for the travellers in terms of selecting things at the best place considering the quality
and rating of scale (Purcidonio, Grillo and Alarcão, 2020). For this, it also tends to undertake
various rating scale by which companies opt international and national mode: 1 Star: This rating scale offer facilities to guests considering the budget without
compromising the hygiene and safety. For this, guests and enjoy the fee based services in
terms of offering facilities on their request. For instance, Heathrow stay. 2 Stars: It leads to undertake those individuals who are price conscious for their
travelling and this service is effectively limited for hotels in terms of keeping their rates
low and also developed on the grounds of competitors. It is more efficient instead of 1
star considering the wall coverings, windows and many more. For example, Holland Inn
hotel. 3 Stars: These hotels are placed under the prominent category by offer wide range of
services to their guest who required well managed accommodation services, design,
suitable quality of services and so on which is helpful in terms of matching the prominent
expectations of visitors (Salim and et. al., 2018). For example, Arbor Hyde Park.

 4 Stars: As per this, the guests tends to experience for deluxe experience which include
suitable quality services which is quite complicate considering the service standard that
leads to represent the requirements of customers. For example, The Waldorf Hilton.
 5 Stars: The hotel under this category offer several luxurious services regarding their
operations and suitable services to their guest. Moreover, these services are prominently
customised by representing the suitable hygiene quality and attention to their customers.
For example, The Langham, London.
P3. Current and future trends which influence the business
There are various opportunities which are followed by the food and beverage industry in
terms of staying on the suitable position and also tends to maintain effective customer base for
company by considering the prominent trends which impact the food and beverage organisation
to achieve growth and success (Sukortpromme, 2019). Because of COVID-19, few trends are
opted by the industry prominently for the hygiene, contactless payment, artificial intelligence and
many more. For this, Hangover London need to put emphasis on the significant current and
upcoming trends which are mentioned as:
Existing trends:
By undertaking the present scenario, food and beverage sector prominently put emphasis
on the offerings of street and fast food and drinks which get ready immediately for the suitable
consumption which is provided by vendor in terms of earning profitability and also leads to
attract large customer base. For this, industry tends to remove their interest regarding the opening
of traditional pubs and also put emphasis on vegans at the time of offering organic drinks and
food that has essential demand in market area as individuals are prominently put emphasis on the
physical appearance (Greenwell, Danzey-Bussell and Shonk, 2019). For this, restaurants also
leads to offer door to door services with the help of various delivery sites so that individuals tend
to get food as per the preferences and taste of customers. In present times, individuals are very
busy because of their food and beverage company that leads to put emphasis on the suitable
offerings of food with the help of opting online platform. Along with this, because of COVID-
19, they also tends to put emphasis on considering the contactless payment and hygiene.
Upcoming trends: Robot Waiters: As per this trend, respective company tend to put emphasis on the
introducing robot waiters at their stores which is useful for the less human contact and it

is essential considering the current pandemic (Köbnick, Velu and McFarlane, 2020). It
also tends to look attractive by considering the effective attraction point of customers
who are quite happy in terms of offering services and also leads to improve profitability.
 Fusion cooking: According to this trend, company tends to put emphasis on the suitable
offerings of food and drinks by considering the fusion cooking. For this, chefs also tends
to combine the cooking techniques and traditions for the single dish. Moreover, this
fusion is depends on the region and country which is useful in terms of combining the
two different culture and also tends to attract customers for the future purpose.
TASK 2
Covered in PPT
TASK 3
P6. Compare and contrast various operational and marketing technology for different types of
business
Food and beverage industry prominently put emphasis on satisfying the needs and
demand of customers in terms of promoting and attracting. Considering the improvement of
business meetings, social events and other technology which are used in terms of saving time.
For this, a new restaurant is opened with the name of “Blue Berry” which is a 4 star hotel and
offer effective variety of food products to their customers as fine dining. It is also useful in terms
of attracting huge customer base by considering the fusion of British and American dish in terms
of attracting various individuals.
Operational technologies Marketing technologies
Blue Berry restaurant tends to develop their
own software by which they can observe the
reviews of customers and tends to attract large
customer base towards them. For this, the app
is helpful in terms of managing the prominent
operations of restaurant and focus on sales and
delivery of products (Hossen, 2019). They also
tends to opt the prominent use of webcam in
It depict the major problem which company
face in terms of promoting the offered quality
of food to their customers. Because of this,
Blue Berry tends to opt effective application by
identifying the suitable purchase and demand
of customers in terms of effective offerings. It
leads to depict the best marketing technology
which is opted by respective restaurant to

terms of having suitable recording considering
the employee data and identify that if any
misconduct happens or not. Moreover, this
application is helpful in terms of effective rules
and safety codes at the time of effective
working and considering the proper hygiene.
attract and sustain their place in market
(Borovčanin and Kilibarda, 2020). Moreover,
they also use Artificial intelligence in terms of
gaining the customer attention in prominent
way. It is also useful for suitable operational
technologies.
TASK 4
P7. Various factors which influence the decision making of consumers
There are various factors that leads to impact the decision making process of customer
which is mentioned as: Quality in service: It is the prominent element that leads to reflect the suitable process to
deliver the services to their customers. Considering the quality leads to impact the sales
and profitability of company. For this, the quality of service is useful in terms of
satisfying the needs of customers and also tends to increase competitive edge in market
area (Becker and et. al., 2018). Moreover, they also put emphasis on providing various
services including listening problems, warm welcome and so on in terms of looking quite
impressive to gain attention of customers. Somehow, if effective services are not offered
by customers then they tends to face major problem.
 Physical environment: This element is the major factor that leads to impact customers
and also tends to attract them for effective purchasing. It also depict the prominent
ambience which impact the purchasing decision of customers in terms of staying at the
place. For this, if environment is not much friendly then it tends to ruin the image of
company and disappoint customers as well (Nirino, Miglietta and Salvi, 2019).
Therefore, it is important for the company to have suitable physical appearance of their
customers in terms of making them feel happy and satisfied.
Therefore, these are some essential factors that leads to improve the customer presence
and effective sustainability in market area.

P8. Different strategies used in order to attract and build loyal customer base
The manager of food and beverage company need to put emphasis on various new ideas
in terms of attracting large number of customers for the stipulated period of time. In terms of
attracting the suitable customer base, Blue Berry need to eliminate their rates for effectively
attracting individuals towards them. For this, various strategies are considered that are elaborated
as underneath: Special offers: It is one of the popular and attractive strategy in terms of retaining their
customers for the longer period of time and also tends to increase suitable sales and
revenues. For this, they also tends to opt various kinds of promotions, discounts, club
cards and many more in terms of increasing the sales and visit of customers (Dsouza,
2020). Moreover, by opting this, company prominently gain the attention of customers as
most of the customers does not pay high prices in terms of developing them for the
loyalty by offering prominent vouchers, coupons and so on in terms of sustaining things
for the longer period of time with effective customer base.
 Quality and fusion food: In regard of this, company tends to put emphasis on the quality
and taste of food which each and every customer enjoy. They also tends to focus on the
prominent creation of food to their customers by which they look impressive and
attractive in terms of attracting and retaining customers (Weber, 2019). Moreover,
considering the food service industries of London they prominently put emphasis on the
representation of food instead of prominent pricing which is helpful to improve the image
of restaurant in market area. For this, quality tends to undertake the hygiene, demand and
taste that will prominently impact customers to become loyal for the company.
CONCLUSION
By considering the above discussion it is identified that the food and beverage sector is
concerned with the suitable fulfilment of primary requirements and desires on the basis of
preferences of customers. For this, various types of businesses are examined within the industry
on the basis of grading system as per suitable ratings. Furthermore, it is also analysed that current
and future trends need to be maintained on the grounds of flexible working conditions and also
depict significant professional capabilities and required legal norms for their store. Along with
this, suitable examination and effective analysis is essential in regard of influencing the effective

decision making process of customers and considering various strategies that are discussed to
attract prominent customer base.

REFERENCES
Books and Journals
Becker, G and et. al., 2018. System and process for managing preparation and packaging of
food and/or beverage products for a precise delivery time. U.S. Patent 9,965,814.
Bloom, J.D and et. al., 2020. Food and beverage item identification and tracking device and
system for improving supply chain logistical operations and inventory management.
U.S. Patent Application 16/565,391.
Borovčanin, D. and Kilibarda, N., 2020. Assuring good food handling practices in hospitality,
financial costs and employees’ attitudes: A case study from Serbia. Scientific journal"
Meat Technology", 61(1), pp.82-94.
Dsouza, A., 2020. Managing Food Loss and Food Waste in the Supply Chain (Doctoral
dissertation, Arizona State University).
Greenwell, T.C., Danzey-Bussell, L.A. and Shonk, D.J., 2019. Managing sport events. Human
Kinetics.
Hossen, M., 2019. Managing Front Office Operation Of A Study on Hotel Eastern Residence.
Köbnick, P., Velu, C. and McFarlane, D., 2020. Preparing for Industry 4.0: digital business
model innovation in the food and beverage industry. International Journal of
Mechatronics and Manufacturing Systems, 13(1), pp.59-89.
Lodolo, E.J., 2020. Sustainability through Management of Water, Process and Product Hygiene
on Food and Beverage Sites. Journal of the American Society of Brewing
Chemists, 78(1), pp.1-15.
Nirino, N., Miglietta, N. and Salvi, A., 2019. The impact of corporate social responsibility on
firms’ financial performance, evidence from the food and beverage industry. British
Food Journal.
PRYCE, J., 2020. Managing workers in hospitality operations. Managing Hospitality
Experiences, p.46.
Salim, H.K and et. al., 2018. Evaluating the organizational intention to implement an
Environmental Management System: evidence from the Indonesian food and beverage
industry. Business Strategy and the Environment, 27(8), pp.1385-1398.
Sukortpromme, S., 2019. Green Supply Chain Management: Its effect on Supply Chain
Performance and Business Performance: A Case of Food and Beverage Industry in
Bangkok and Metropolitan Area, Thailand. International Journal of Applied Computer
Technology and Information Systems, 9(1).
Wanjiku, E., 2019. Influence of procurement best practices on the performance of food and
beverage manufacturing firms in Kenya (Doctoral dissertation, COHRED-JKUAT).
Weber, C., 2019. Operational Efficiency in the Food and Beverage Industry Through Sustainable
Water Consumption.