Food & Beverage Industry: Managing Customer Experience and Trends

This presentation provides an overview of the food and beverage industry, focusing on different types of businesses, rating systems, and current and future trends affecting customer experience. It highlights segments like fine dining restaurants, fast-service restaurants, cafes, and bars, and explains rating systems such as the Michelin star system. The presentation also discusses the impact of COVID-19 on the industry, including the rise of safe dining areas, plant-based food options, and the use of smart gadgets in kitchens. The analysis concludes with insights that can help restaurants improve their operations and customer experience, referencing strategic customer service and experiential marketing.

Managing the
Customer Experience

Table of content
• Different types of businesses within the food and beverage
• different rating systems used for the food and beverage industry
• Discuss the current and future trends affecting the food and beverage businesses

Introduction
• The mentioned PPT will address the different
types of business as well as trends which
indulging in the food and beverages industry.

Different types of businesses within the
food and beverage
• The food and beverages industry is considered as one of biggest sector in which number of
businesses performs their functions. In regard to this below are some examples of these segments
that offer their services.
• Fine dinning restaurants-
• Fast service restaurants-
• Cafes-
• Bars and Pubs

different rating systems used for the food
and beverage industry
Michelin star rating Basis Restaurants
Three Awarded to exceptional cuisine Le gorge
Two star Excellent cooking Sat bains
One star High quality cooking Sabor- mayfair

Discuss the current and future trends affecting
the food and beverage businesses
• These are the star rating in which several restaurants offering their
services. Therefore, walter's restaurant need to address these
functions to perform their operations.
After the covid-19 various changes has initiated in the food and
beverages industry such as
• Safe dinning area-
• Plant based food-
• Use of smart gadgets In kitchen area

Conclusion
• From the analysis of above PPT various informations were derived in regard to the food and
beverages industry. Therefore, these insights could assist the respected restaurant to perform more
effective functions.

References
• Goodman, J., 2019. Strategic customer service: Managing the customer experience to
increase positive word of mouth, build loyalty, and maximize profits. Amacom.
• Batat, W., 2019. Experiential marketing: Consumer behavior, customer experience and
the 7Es. Routledge.

Thank-you!!