This report provides a comprehensive analysis of the food and beverage (F&B) industry, with a specific focus on TAS restaurant. It begins with an introduction to the F&B sector, highlighting its importance in the hospitality industry and defining key operational aspects. The report then delves into Activity 1, demonstrating knowledge of the F&B industry, discussing industry trends, and the rating system used by TAS restaurants. Activity 2 analyzes customer motivations and behaviors, exploring how customers choose F&B outlets and strategies for building customer loyalty. The influence of digital technology on consumer buying is also examined. Activity 3 evaluates how digital technology improves operational efficiency, and discusses various technologies used in marketing and operations. The report concludes with an overview of the key findings and provides references to support the analysis. The report covers topics such as industry trends, customer behavior, digital technology, and operational efficiency in the context of TAS restaurant.
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