Analysis of Food and Beverage Operations at Associated British Food

This report examines the management of food and beverage operations, focusing on Associated British Foods (ABF). It explores different types of food and beverage businesses, including restaurants and quick service options, and analyzes various rating systems used in the industry. The report discusses current and future trends impacting the sector, such as the influence of COVID-19 and the rise of online ordering. It compares different operational technologies, including IT systems and marketing strategies, and illustrates factors influencing consumer decision-making. The report also investigates strategies food and beverage outlets use to attract consumers, providing a comprehensive overview of the industry's challenges and opportunities, with a focus on operational efficiency, consumer behavior, and technological advancements.

Managing Food &
Beverage Operations

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Task 1...............................................................................................................................................1
P1.Different types of Food and beverages business...............................................................1
P2. Explains different rating system assorted which is used for food and beverages industry
nationally and internationally.................................................................................................3
P3. Current and future trends impact on Food and beverages...............................................5
Task 2...............................................................................................................................................5
Covered PPT ..........................................................................................................................5
Task 3...............................................................................................................................................5
P6. Compare between different Operation technology type of Food and Beverages............5
Task 4...............................................................................................................................................7
P7. Illustrate about factors influence consumer decision making..........................................7
P8. Investigate different strategies of food and beverages outlets to consumer attraction.....8
CONCLUSION..............................................................................................................................10
.......................................................................................................................................................10
REFERNCES.................................................................................................................................11

INTRODUCTION
A concept of food and beverages services comprise about process of manufacturing,
processing, presenting and serving of food and beverages towards customers. The quality of food
related services must contain quality that increase expectation of people values from it. As
particular industry derives through customer demand and management which involves in
management of different completion within different activities (Bala, Garba and Ibrahim., 2016).
Activities are defines related with food preparation, quality and service, management and event
management with others as well.
In the report, the organisation is consider Associated British Food plc(ABF), it is British
multinational food processing and retailing company whose headquarters located in London,
United Kingdom. This company generates revenue of 15.824 million pounds along with
employees are having around 138,000 employees. As per this report, the topic are covers food
beverages industry that emphasis about various food styles of services outlets, having better
rating system as per current industry trends and various ways that utilise by food and beverages
to better improvise operational efficiency (Becker and et. al., 2016). Meanwhile, respective ways
utilised tat motivate towards customer and its behaviour to manage food outlets.
MAIN BODY.
Task 1.
P1.Different types of Food and beverages business..
As food and beverages industry is having necessity prospect within food processing
business which includes wider scope and attains higher profit (Del and et. al, 2016). Associated
British Food plc is one of world's largest producer of both sugar and baker's yeast of bakery
product manufacture including beverages items. There is different type of food and beverages
industry that explains below as:
Food
beverages
sector
Description Advantages Disadvantages For Examples
Employer
Proper
Service
It comprise as proper
hospitality
The merit of
proper service
The demerit of
proper service
The Lenburry
resturant which is
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Restaurant management where
food and service as
served to designed
food table. Some of
establishment might
sells Drinks items to
provide to
undertakes better
delivery in current
environment
restaurant which
is having well
establishment
names where
most of franchise
which have well
known and
establish brand
name that aware
in public platform
to help within
increase
profitability .
restaurant having
high influence of
employee
interaction with
customer that
having directly
impact on turn
over rate. It
enhance more
expenses about
restaurant, through
this impact many
employees can not
attain expected
wages.
situated in
London.
Quick
Services
One of factor quick
service about
restaurant is one of
which is focused on
providing customer
with food and
beverages that
provides quick and
efficiently manner
(Gibson and
Parkman, 2018).
There is generally of
not having table
services available.
One of the most
positive aspect of
quick service
related where it
having low or not
waiting period as
well as saving
time.
Basically in quick
services restaurant
sometimes there is
no table services
which available
for customer
where it enhance
with a reason
customer can
chose some
different kind of
small restaurant
who are having
less attractive
infrastructure over
Burger Kings and
Subways are one
of most quick
services provide
than restaurants.
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to quick services
Self Services These restaurant is
one where customer
get things for their
self rather than being
to by another person.
Within having
less human staffs
is required to
serve their
customer by
saving from
business.
To person
interaction to other
person with having
better interaction
which are limited
in source where
certain customer
wants human
interaction for
enjoyments.
There is one
moderate range of
restaurant known
as Pavilion that
allows self service
to customers.
Wine Bars The Mobile catering
is the related with
business of
preparation of
selling wine rather
than liquor and
beers.
Through
operating cost of
owing wine bar
which emphasis
the range comes
under economic
range within
opening
traditional
restaurant
Some of unethical
issues in bar
through which ups
and downs faces in
business terms.
One of most
famous bar name
Gordon's which
based in London,
United kingdom.
P2. Explains different rating system assorted which is used for food and beverages industry
nationally and internationally.
The system of rating is usually identifies about restaurant as per according to their
quality, using notations such as stars with other symbols or numbers through media factor. It
highly emphasis about reviewing standard of goods and services are tend to be appropriate. They
majorly to enhance rating company on basis of good, very good, excellent or Average type of
review facilitates (Green and et. al., 2017). As Associated British Food Service are propound to
deliver optimum services related with bakery food and beverages quality that offered to them. As
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customer provides the rating on many social media review platforms which is available in United
kingdom like Trip Advisor, online food websites , Trivago and others that support to facilitate
several thing customer knowledge about rating food and beverages companies.
In following there are some ratings, in which customer easily recognised and posted as per
measure of food and service quality such as are:
 5 Stars: This rating star of any food and beverage association enhance excellence quality
of guest service along with high effective food quality which is personalized to their
guests (Kanyana, Ngana and Voonc., 2016). They mainly focuses on customer basis
premium services like in dining option services as well as also determines customer
satisfaction through providing them high class of hygiene quality of food and beverages
services.
 4 Stars: Some of hotels and restaurant are notified on the basis of scale quality and
extraordinary comfort. The standard of hygiene frame high standard quality of food
product. As they focuses on balancing relationship between customer or clients with
staffs where they provide comfort of good quality.
 3 Stars: As per Associated British Food Services and other ordinary services with
having unique traits that enhance to provide quality of services get rated in average
manner. The hygiene standard are generally facilitate to extraordinary to satisfy customer
within their services quality of food.
 2 Stars: According to this rating star defines those properties which are easily affordable
of food services, but not having satisfactory infrastructure and not optimise quick
services (Kenyon, Robinson and Musgrave., 2020). As there is chance in hotels and
restaurant with some improvement in services and quality of food.
 1 Star: On the basis of these rating emphasis about restaurant with having no scope of
better food servicing and hospitality environment that creates negative impact on
customer. These type of restaurant needs high level of improvement that enables to
switch to other hospitality services.
In above services of hospitality enhance about Associated British Food Services plc, having four
star service quality that depicts better infrastructure with quite good quality of food and
beverages. Many customer of Associated British Food Services in United Kingdom, quite satisfy
on the basis of food service quality.
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P3. Current and future trends impact on Food and beverages.
Overview of Trend: It depicts towards overall direction of a market or an asset's price. As
approaching technical background within reflect highlights on price derive actions within
highlights which shows high and low figures of growth in swings manner.
Affecting through Current trends business of food and beverages:
As per current situation, many unique trends which affecting the business related towards
food and beverage. Due to COVID-19 situation in overall world customers where it focused on
more safety and hygiene needs from restaurant and hotels. The uncertainty raises in terms of
decreasing of revenue, having less interaction of customer, decreasing scope of supply and
demand of food product and services. Apart from it, in United Kingdom many other factors get
suffers by ban of pubs due to government regulation, some of online ordering food application
known as Just eat, Zomatoo, Deliveroo etc. they enhance to provide home delivery system
through which many restaurant and Hotels get closed (Lager., 2016). All these implication create
huge impact on food and beverage business growth in terms of productive.
Affecting of future trend business in food and beverages.
Through food and beverages many upcoming future trends which raising new
development in market. The innovation raises in different innovative ideas which support to
grow in business by introducing advanced technology factor such as robotic waiters, self services
through mobiles, digital appliances which helps to customer that helps to order food in different
manner (Maulidya and Agustin., 2019). Due to mobile phone enhance to more scope in people's
daily life, now they approaching online which increase customer loyalty and probability. By
utilising these trends to attract customer effectively towards their restaurant and hotel.
Task 2
Covered PPT
Task 3.
P6. Compare between different Operation technology type of Food and Beverages.
The different food and beverages business having influence to enhance different practises
which motivates for generating profitability and long term sustainability in term of revenue and
marketing. To business this high aspect of revenue which analyse to better understand within
term of customer (Mohan and Sequeira., 2016). In relationship management programme a new
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start up venture or introducing new product that helps to gain higher sales and attain long term
sustainability in competitive food and beverages market. By starting new business with the name
of “Lets Eat”. In perspective of Associated British Food Processing allows their new venture
Lets Eat with many modification level of changes that encompasses the quality improvement.
Different between Operational and Marketing technologies which is furthermore explains below
as:
Operational Technologies Marketing technologies
 This term of technologies comprise
about IT and computing and
communication system to manage,
monitor and operates to focuses
physical devices that process to assort
effectively.
 The food and beverages venture “Lets
Eat” will make supportive usage of
different software through which it
flexible comprises to enhance better
customer is getting advance. In this
situation they develop their own portal
and application with different various
customer get offered to making flexible
venture activities.
 Through operational software it
develop more chances of increasing
manpower along with sales and profit
ratio of profit that effectively control
address systematically.
 By guiding to implies better changes as
by considering to compare performance
competitors to obtain high profitability
along with better business expansion in
 “Lets Eat” assort different market
strategies where they could easily attain
productive amount of changes with
better processed in terms of customer
satisfaction (Widyastuti Asandimitra,
and Artanti., 2018).
 With implies the sufficient level of
customization to usage of digital
platform application, portals, search
engine circulation with innovative way
(Paulisic, Tankovic and Hrvatin,,
2016).
 As per the ability of particular business
to provide clarity with more of
customer that enhanced towards
profitability to gain business success
through successful manner.
 This is one of potential tool which work
pursues to sufficiently increase and
with this manager of “Lets Eat” assures
about tag line, messages and highlight
of product quality should easily get
understand to customer where they can
easily approach as per the demand of
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food and beverages industry (Radzi,
Saidon and Ghani, 2016).
 To enhance better changes with appoint
proper leadership guidance which helps
to provide effective way to increase on
productive mode.
requirement business.
Task 4.
P7. Illustrate about factors influence consumer decision making.
By consumer decision making is plays important role in every business product and
services, similarly for Associated British Food plc also having special working in ability to
customer for buying product and services with perfection. The ability of market place depend
upon their presentation and product durability which able to fulfil customer expectation in
effective manner or not (Razall., 2019). The improvement of food and beverages is enhance to
allows better systematic compliance manner towards better expected productivity.
In following there various factor that essential towards food and beverages of Associated British
Food plc that explain below:
 Qualitative product and Service: This is one important services that plays more
essential for the business which constantly practise of demand and supply the product
and services within better management techniques. Production department of
Associated British Food plc enhance to influence better sales and profit margin
towards setting effective benchmark. By having concerned towards customer demand
and their like and dislike within food and beverages products Associated British Food
provide their service in quick manner where they helps to sustain their product
durability (Rezitis and Kalantzi, 2016). By satisfying more customer to making better
customer services through delivering better product effectiveness within increase the
production quantity. The number of manufacturing is decides about market product
demand in which how they perform as well as measure of productivity or growth as per
long term aspects.
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 Physical environment: According to this environment which under needful and
demand of product and services as per customer considerate. Through having suitable
impact with customer impact through over presence of customer that increase the
efficiency to flexible making by connecting with competitive market (Widyastuti,
Asandimitra and Artanti., 2018). Meanwhile, Associated British Food plc they majorly
promotes their tangible product with having huge benefits of better surrounding that
comprise to optimum utilisation of equipment with better understanding of marketing
environment, skilled manpower, better communication practises that suitable towards
delivery proceed with perfection.
 Practises of marketing: This is majorly undertakes within Associated British Food plc
where their marketing team formulate effective promotional strategies in offline and
online platform to promotes food and beverages in effective manner. It is been assort
with an objective for spreading more awareness within competitive market to handling
all communication, workforce as well as other professional activities (Sarmila and et.
al., 2018). As it is part of marketing where business need to maintain by focusing to
satisfy more customer and initiate to enhance more concern by setting particular
standard along with values of business.
P8. Investigate different strategies of food and beverages outlets to consumer attraction.
As every business are tend to implies different range of practise of food and beverages
that helps to attracts customer as well as create strong relationship with customer within long
term expectation. For food and beverages and hospitality industry customer are more precious
factor to them as they generates business more than any other factor. To rectify all elements and
needful resources which commence towards better balanced level of improvement of considerate
which tend to enhance long term servicing provides to engage particular customer and
commence more business with them (Shefrin., 2016). Associated British Food service having
vision to pursue business with their customer by providing them effective and beneficial offers in
food and beverages that create positive impression and attract to them to ordinate manner. By
highlight some of different strategies about food and beverages that explained below:
 Provide special offers: In this aspect which is assort to business while providing better
benefits towards customer. In this operation having offers different factor of discounts
and offers which tend to attract customer and market accessibility which increase
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productive level (Tsang and et. al., 2017). By enhancing better sales under which
sustainable which prevails better outcomes through systematic perfection. As the
capability of Associated British food services developed more offers which they chose as
per their references such as Buy one get on Free, Combo services in food and beverages,
drive and take orders etc.
 Impact of Quality Services: It is only process which bring more profitability towards
the business. As all organisation majorly focuses towards their product quality to change
customer mind set as well as customer effectiveness that enhance to increases (Victorino
and et. al., 2018). It required prospects within the customer requirement where they
promotes business value, image and other different attribute which entitled to increase
more customer retention. The Associated British food plc effectively ensures that the
quality of product and service must contain quality which provides better sustainability
in competitive market. To acquiring attention of public comprise systematic balance
between level of attraction towards regular basis within proper durability.
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CONCLUSION
On the basis of above report of managing food and beverages industry is summarised
about fulfilment of needs of relevant customers. So for this, many types of business are analysed
in this firms and also made grouping system about firm. In addition it also evaluate existing and
future style of balancing better coordination of working environment. Therefore, it involves
professional management skills and legal standard which is highly required to organisation
outlets. In addition, observation, inspections and so on are considered to better analyse decision
making for consumer as well as distinct strategies is discussed to attract and more supplier along
with buyer.
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