Comprehensive Report: Food and Beverage Industry Analysis at Marriott

This report provides a comprehensive analysis of the food and beverage (F&B) industry, with a specific focus on Marriott International. It delves into various aspects of the industry, including the importance of skills like consumer service and presentation, as well as legal regulations pertaining to food safety and import policies. The report also examines the role of outlets, consumer behavior, and the impact of technology in enhancing the customer experience. It explores strategies for attracting and retaining consumers through feedback mechanisms and technological advancements. Furthermore, it discusses the significance of digital technology in reaching a wider consumer base and addresses the associated security concerns. The report concludes by highlighting the crucial role of continuous research and development, alongside the use of social media and technological advancements, in improving consumer experience and maintaining a competitive edge within the F&B sector. The report references various books and journals to support the analysis.

Managing food and
beverage

Table of Contents
INTRODUCTION ..........................................................................................................................3
LO 1 ................................................................................................................................................3
Covered in Fact-sheet 1, 2 and 3............................................................................................3
LO 2.................................................................................................................................................3
1..............................................................................................................................................3
2. ............................................................................................................................................4
3..............................................................................................................................................4
4. ............................................................................................................................................4
LO 3.................................................................................................................................................5
Covered in fact sheet 4 and 5.................................................................................................5
LO 4.................................................................................................................................................5
1. ............................................................................................................................................5
2..............................................................................................................................................5
3. ............................................................................................................................................6
4. ............................................................................................................................................6
CONCLUSION ...............................................................................................................................6
REFERENCES................................................................................................................................7
Food and Beverage Sector...............................................................................................................7

INTRODUCTION
Food and beverage industry which all encompasses the processing of raw materials,
packaging and distributing them in proper manner. It includes all fresh, prepared, packaged food
and alcoholic and non alcoholic beverages. Respective report is based on the Marriott
international which is an American multinational diversified hospitality company manages and
franchises the broad portfolio of large hotel chain and related lodging facilities. Respective report
is based on the various kinds of the businesses, rating systems and current industry trends.
Further it includes professional F&B service standards in real working environment. It also
includes the comparison in ways of technology that used by various F&B operations to improve
operational efficiency. At last it includes the customer motivations and behaviour and role of
outlets to enhance consumer experience.
LO 1
Covered in Fact-sheet 1, 2 and 3
LO 2
1.
In food and beverage industry to remain competitive required some sort of skills and
capabilities as an consistent form of employment in many areas. There are some sort of skills
that plays very much important role in giving one of their best efforts are as follows:
Serving consumer and presentation of dish:
In the Food and beverage industry serving consumers is first and foremost obligation of
the business manager to effectively present the food in front of consumers (Morcillo-Bellido,
2019). To represent the dish in front of consumers helps in enhancing their overall experience by
communicating well and providing positive environment so that consumer can be able to record
some good memorise.
Decoration and labelling:
The another major skill that is required in Food and beverage is to decorate the food in
best way and label out all information that is potential for consumers. Composition of dish in
best way by using the right kind of ingredients in right quantity helps in enhancing consumers

experience positively. So all kinds of skills is very much potential in Food and beverage in order
to enhance consumer experience level.
2.
In the Food and beverage some kind of legal regulations plays very much important role
as manager duly abide for legal requirement in organisational environment to serve food and
beverages in positive manner.
Regulations regarding safety of food:
Food safety is very much important for the F&B manger that abide to all legal regulations
to provide healthy food to the ultimate consumer positively in order to enhance consumer
experience (Neuninger, 2019). So respective regulation enables to maintain the standard of food
in term of safety and hygiene.
Food import regulation and policies:
The legal requirement of the manager to ensure that they imply the all kinds of rules and
regulations for satisfying the consumer wants positively by following regulations. Respective
kind of regulations directly enhance the consumer experience.
3.
For an organisation all legal regulations plays very much important role as it helps in
build a positive image in the marketplace (Pistofidis, 2019). It assist in satisfying consumers
wants in most effective manner by attaching legality with it. Legal regulations set standards in
regards of products and services so that they can consume it easily.
4.
For an organisation it is very much effective to obey the legislations in order to set
standards and move in a systematic path to optimise best results (Rahman, 2019). If an
organisation not follow the legal standards then they not able to build positive image in
marketplace as people not faith on their products and services. In F&B department majorly to
maintain the standard of products required to oblige the legislations as it enables to gain loyalty
of consumers.

LO 3
Covered in fact sheet 4 and 5
LO 4
1.
For an organisation there are various kinds of factors or attributes needs to be consider
one of them is outlets that helps to attract the large no. of consumer base in positive manner
(Dragonetti and Dalsace , 2019). Here are the various kinds of attributes need to be consider
Environment:
Environment is one of most important kind of factor that directly influence the decision
making of consumer base. In environment consist of the clean and healthy environment, positive
ambience and attractive interior with professional and friendly staff that helps to consumers in
their decision making process. So with the help of respective factor an organisation can attract
the attention of large no. of people positively.
Affordability:
The another very important factor needs to be consider is price of products and services
that enlarge business opportunities (Han and et.al., 2019). It is very much effective to produce
products and services at the most affordable rate in order to serve the large no. of consumer
base. So by purchasing raw material in the bulk to reduce the cost to offer at most affordable
price.
2.
With help of strategies and tactics organisation can be able to retain one of most
consumer base by offer best products and services. Here are the activities that proved useful to
attract and retain the consumers in organisation:
Taking consumer feedbacks:
Feedbacks plays very important role in the improving the performance of the
organisation as it enhance the loyalty of them (Islam, 2019). Further, by using feedback process
organisation can be able to detect the errors to bring major improvements in the products as
consumers are very much demanding.
Technological advancement:

Usage of technological advancement products and services is very much important to
serve them in best manner. Technological advancement not only save cost but also enhance the
experience of consumers such as automatised billing process, digitalise booking system and self
check in and out so that they can attract large no. of consumer base.
3.
In an organisation it is very much important to analyse the strategies and tactics before
imply it in practically in organisation. In that regards organisation uses the strategy to taking
feedbacks from consumers on regular time interval for evaluate their needs and serve them
accordingly (Jankovic and et.al., 2019). Further by using advance tools and techniques that helps
to gain attention and serve them in best way. So it is important for organisation to continuously
involve oneself in the process of improvement to remain competitive in marketplace.
4.
Digital technology is very much important for an organisation as it assist in the process of
reaching at large no. of consumer base and serve them positively. By using the digitalisation
organisation can be able to identify the taste and preferences by tracking them in order to serve
them in best manner (Kilibarda, Djokovic and Suzic, 2019). For an example by tracking the
interest of consumers efficiency they collect feedbacks virtually in order to gain desirable
responses from consumer base. But on other hand digital technology face the issue of security as
large no. of hackers gain incentives to pilfer information of people that is major concern in front
of organisation from which they presently deal with. So it is very important to evaluate both pros
and cons of factors in order to effectively optimise resources.
CONCLUSION
From the above report it has been concluded that food and beverage department plays
very much important role in order to serve the consumers in proper manner. With the help of
understanding the consumers taste and preferences organisation need to conduct the research and
development on the regular time interval plays very important role. With the help of social media
and advancement in technology organisation can be able to enhance consumer experience
positively.

REFERENCES
Books and Journals
Dragonetti, N.C. and Dalsace, F., 2019, July. Managing CSR Initiatives to Maximize Business
Impact: Inside the Black Box of CSR Strategy. In Academy of Management
Proceedings(Vol. 2019, No. 1, p. 17293). Briarcliff Manor, NY 10510: Academy of
Management.
Han, H. and et.al., 2019. Role of airline food quality, price reasonableness, image, satisfaction,
and attachment in building re-flying intention. International Journal of Hospitality
Management. 80. pp.91-100.
Islam, M., 2019. Developing and Managing Market Insights: A Study on Akij Food and
Beverage Limited.
Jankovic, V.V. and et.al., 2019, September. Managing allergies in food service. In IOP
Conference Series: Earth and Environmental Science (Vol. 333, No. 1, p. 012040). IOP
Publishing.
Kilibarda, N., Djokovic, F. and Suzic, R., 2019. Food waste management–reducing and
managing food waste in hospitality. Scientific journal" Meat Technology". 60(2).
pp.134-142.
Morcillo-Bellido, J., 2019. Strategic alliance trends in the Spanish food and beverage
industry. IUP Journal of Supply Chain Management. 16(1). pp.22-36.
Neuninger, R., 2019. The effect of concentration of retail power on the specialist knowledge of
retail staff in the food and beverage sector: A case study of wine retail. In Case Studies
in Food Retailing and Distribution (pp. 25-36). Woodhead Publishing.
Pistofidis, C., 2019. Managing food and beverage departments in hotel businesses.
Rahman, N., 2019. Managing Brand Equity at the Akij Food and Beverage Limited-A Study on
MOJO.
Tourky, M. and et.al., 2019. New conceptualization and measurement of corporate identity:
Evidence from UK food and beverage industry. Journal of Business Research.
Online
4 Major Tech innovations and trends in Food and beverages industry, 2020. [Online]. Available
through. <https://www.newgenapps.com/blog/tech-food-beverages-industry-trends-
solutions>.
Food and beverage sector, 2019. [Online]. Available through.
<https://www.bngkolkata.com/food-and-beverage-sector/>.
Top 2019 trends for food and beverage industry businesses, 2019. [Online]. Available through.
<https://rsmus.com/what-we-do/industries/consumer-products/food-and-beverage/top-
trends-for-food-and-beverage-industry-businesses.html>.
Food and Beverage Sector