Detailed Analysis of Food and Beverage Operations: Unit 6 Report

This report provides a comprehensive overview of food and beverage operations, focusing on a case study of WOW Foods and Drinks in London. It begins by categorizing various types of businesses within the industry, such as quick service, fine dining, and casual dining, and then details the advantages and disadvantages of each. The report also examines different rating systems used to assess food hygiene and service quality, including the star system. Furthermore, it explores current trends like veganism and the coffee culture, alongside future trends such as fusion cooking and touch screen technology, and their impact on the industry. The report delves into operational and marketing technologies, comparing their applications across different business types. It also analyzes factors influencing consumer decision-making and strategies for building customer loyalty. The report aims to provide a thorough understanding of the food and beverage sector, covering its operational, marketing, and customer-centric aspects.

UNIT 6
MANAGING FOOD AND
BEVERAGE
OPERATIONS
1

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1. Various types of businesses in food and beverage industry.................................................3
P2 Different rating systems used in this industry.......................................................................7
P3. Current and future trends which influence the business.......................................................8
TASK 2..........................................................................................................................................10
COVERED IN PPT...................................................................................................................10
TASK 3..........................................................................................................................................10
P6. Compare and contrast various operational and marketing technology for different types of
business.....................................................................................................................................10
TASK 4..........................................................................................................................................11
P7. Various factors which influence the decision making of consumers..................................11
P8. Different strategies used in order to attract and build loyal customer base........................11
CONCLUSION..............................................................................................................................12
2

INTRODUCTION
Food and beverages is an essential concept within the business industry that offers the
high quality services and satisfying the demands of customers related to the food and drinks.
This company can provide the wide opportunity in relation to job within several sectors. This
sector is linked with the different types of factors that offers the rights to the employees related
to buying raw material, preparing food, managing events etc. It also helps in analysing the results
of the organisation on the basis of which future businesses is to be decided. The prominent
purpose of this sector is to attain the goals based on offering the quality goods and services in
prominent manner. The project is based on WOW foods and drinks that is a food and beverage
company which is operated within London, UK. This aspect is cover the several aspect of food
and beverage company, their rating system, future and existing trends, technologies adopted in
marketing, operational tactics and so on. It also involves the managerial skill that is required
within the food and beverage company by using the legal standards. At last it explains the
several factors that can draw the major impact related to decision making so that loyalty of
customers are to be enhanced(Greenwell, Danzey-Bussell, and Shonk, 2019).
TASK 1
P1. Various types of businesses in food and beverage industry
Food and beverage industry is the important factor in the hospitality industry and has
wide variety of scope in order to earn maximum profit. In this industry, there are various types of
businesses which are mentioned as under:
Sector Description Advantages Disadvantages Example
Quick services These type of
restaurant is related
to the fast food
restaurant where
they can use the
small menu that is
kept by the owner
to offer the fast
 The main
advantage is
that it offers
the
reasonable
rates on
food to
buyers.
 The quality
that they
offer to
their
customers
is
re4latively
low.
The best
example is
Subway
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service to
customers. This
type of sector
provides the take
away facilities by
which buyers can
get the food on
time. It includes
sandwiches, Burger
etc.
 In this
customer
get the food
quickly that
can saved
the time of
the
buyers(Abu
bakar, and
Mohammad
, 2019.
 The food
and drinks
are supplied
by these
business
containing
more fat
and
calories.
Fine dinning These type of food
sector are managed
by the highly
trained chefs and
experts in which
food is prepared
according to the
satisfaction of the
customers.
 The main
advantage
of this
business is
to offer the
quality
products to
their
customers.
 This type of
restaurant is
having the
classic
ambience
that attracts
the
customers
The major
disadvantage is that
they charge the
high price from
their customers to
satisfy them.
 In this food
company
can pay the
high
amount of
taxes.
Clare Smyth
4

attention.
Casual dinning These type of
restaurant are
offering the three
time meal in
reasonable amount.
Independent
restaurant,
Franchise chain are
includes in this
sector.
 The main
advantage
of this food
sector is to
satisfy the
customers
and
boosting
sales)
(Manurung
and
Manurung,
2019).
 In Casual
dining
manager try
to manage
their cost
with
delivered
quality.
 In this type
of business
customers
repetition is
less due to
this
companies
invest high
amount to
attracts and
retain
customers.
 Regular
innovation
is not
possible
that leads to
reducing
the
customers
visiting.
Divine Dine
UK
Coffee shops These defines as an
informal restaurant
in which sitting
area is to be offered
to customers with
proper desirable
menu related to
beverages.
 In this
customers
can spend
their time
effectively
without
spending
large
 Not proper
ventilation
because of
smaller
places.
Costa coffee
5

amount.
 It is quite
impressive
for
refreshing
the mood of
customers.
Juice and
smoothie stalls
This Type of food
sector can provide
the juices and
smoothies that are
made with natural
or an artificial
flavour.
 The
advantage
of this
sector is
that offering
the fresh
juices to
customers.
 These food
stores use
environmen
t friendly
preparation
processes.
 The major
drawbacks
that the
freshness of
this juices
are not
certain for
longer time
period.
 In this no
surety of
hygiene due
to this
customers
are
affected.
Crussh is the
best example
Buffets It refers to that in
which meals are
placed at people
plates as per the
requirement of the
people.
 It is pocket
friendly.
 Huge
number of
options is to
be
available.
 This sector
can majorly
compromis
e in quality.
 In this
options are
not
The best
examples is
COSMO UK.
6

available as
per the
demands.
Shopping
centre food
mall
These sectors are
established within
shopping centre for
providing the
leisure space to the
customers.
 It is very
effectives
for the
people so
that they
can feel
relax after
shopping.
 As this are
supported
with the
variety of
food that
are
purchased
by
customers.
 The cost are
high to
operate this
food
sectors.
 In this only
hyped foods
are
available
within the
malls.
Westfield
London
P2 Different rating systems used in this industry
The prominent part of the food industry is to provide the safety of food that is to be
handled by the managers and chefs. This term is related to the food hygiene and services that is
provided by the organisation so that customers are to be satisfied and firm will attained their
goals with the proper follow-ups. The negative customer feedback is related to the unsystematic
policies that are why unhygienic surroundings is to be created that will affect the customers
health. In this bad internal atmosphere can destroy the image of the company within marketplace
that can impact the profitability of firm. In protecting the customer’s health from any hazards
food and beverage industry can take the several safety measures so that quality of their foods and
beverages and services is effective(Gibson, and Parkman, 2018). In this ratings are to be given
7

by the food companies that can enhance the images of the food organisations by using several
methods. For safety measures within the food industry, businesses can use the rating system. In
these systems ratings are to be decided as per the ratings that a visitors can given to fulfil the
standards. In context of food and beverage industry, star system can be elaborated below:
 1 Star- In this ratings guest are expecting the proper accommodation in which essential
facilities are to be offered to the customers. Several elements are to be included in this
such as door locking, parking facilities, storage space, and ventilation. For example- The
example of this type of rating hotel is Central hotel that are situated within UK.
 2 Stars- In this a moderate level accommodation is to be offered by the industry to their
customers as compared to the one star hotel. In this Greenville Hotel is the example that
is located within UK.
 3 Stars- These type of companies can offers the huge services with the included features
that are furniture, equipments etc. In this London House Hotel is that example of 3 stars
that can offer the average services to their customers(Graham, 2018).
 4 Stars- It involves the additional quality in which extra services are also included like
valet and laundry services. In this Sunborn hotel is the best four star hotel within the UK.
 5 stars- In these businesses are provide the luxurious services to their guest in which
customers are to be satisfied. For instance- Accor group of hotels is one of the best 5 Star
hotels in the world.
P3. Current and future trends which influence the business
It includes the number of opportunities that are sustain within the food and beverages
industry. These trends are very helpful to satisfy the customers and their involvement as
well(Fried, and Kastel, 2020). In case of hospitality sector some future and current trends
are to be presented below:
Current trends
Veganism
It is the best current trend that is significantly adopted by the food companies in which
foods and drinks are to be sold that are not impacted the animals and the human body. Veganism
refers to the process of several organic ingredients that are adopted to use for making a lifestyle
of people healthy. By adopting this factor health of a people can be improve due to this they can
8

live their life healthy and effectively due to this high profits can be generated by food and
beverage companies (Aminah, and Rofiah, 2019).
Coffee culture
In this trend of food and beverage industry, companies can initiate the culture of keeping
the area that is specific for coffee. It helps the customers to feel relaxed so that customers can
retain within the company. The turnover of customers within Food and beverages industry is
very high due to this company can focus on customer satisfaction so that profitable results can be
enjoyed by the organisation.
Future trends
Fusion cooking
In this customers are highly focus on using the new and innovative technologies
As customers are prone to use new and innovative food items and for these businesses
under food and beverage industry is required to inculcate fusion cooking in their food items. In
the context of WOW food and drinks, they are involving fusion cooking in their menu in order to
grab more audience and to maintain market prominence as well. On the other hand fusion
cooking helps organisation to attract foodie people in which enable the business to set up new
goals and insight (Maulidya, and Agustin,, 2019).
Touch screen technology
In hospitality industry customers are highly attracted towards those types of services and
products which include the technology that helps in differentiating the commodities from other
person. In this they can food and Beverage Company can use the touch screen technology for
their customers so that they can place their orders via touch screen technology. It will attract the
large base of customers so that large number of profits is to be gained. In this those businesses
get higher profits who adopt the use of advanced technology(Mahmud, 2019).
As this type of trends can be used by the food and beverage company for attracting the
customers in effective and efficient manner. It is very helpful to gain the profitable advantage
within the market place.
9

TASK 2
COVERED IN PPT
TASK 3
P6. Compare and contrast various operational and marketing technology for different types of
business
In this department of food and beverage can contributes highly in gaining the profitability
and sustainability within the business industry. In recent time social and business meetings
are enhancing that is beneficial for the food and beverage whole industry(Miftahul Jannah,
2020. In this after graduating a new start up is to be introduced within London named Food-
kart treat that offers the quality services to their customers including best hygiene food and
beverages. In recent times companies can adopts the advanced technologies for attracting the
customer’s and to market the terms effectively and efficiently. The elements of technologies
related to operational and marketing can be reflected below:
Operational technologies Marketing technologies
This type of technologies includes the
software that is useful for the restaurant that
is Food-kart Treat. In this they innovating
the table software that helps in providing the
information to the company related to the
customer reviews. It also helps in analysing
the real orders of the visitors so that they can
focus on enhancing their sales and profit
margin. In this it also helpful to manage the
whole operations which is examined under
the previous stage? This software is very
useful to perform the policies and ethics in
significant way so that profitable result can
be adopted) (Abubakar,. and Mohammad,
2019).
Within food and beverage company the
major issue is to be reflected related to the
over spending of financial resources that are
also not worthy to gain the customers. For
this manager of the Food-Kart Treat can
used the software so that wastage can be in
control and manage effectively. In this they
can install the software related to automatic
buying tool which helps in buying the
resources as per the amount limit so that over
expenditure problems can be solved
effectively and efficiently. Due to this
communication is also easy and it is majorly
important for gaining the profits and
revenues (Bloom, and et. al., 2020).
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TASK 4
P7. Various factors which influence the decision making of consumers
There are several factors which is helpful to influence the decision making and it can be
presented below:
 Quality of service- It is the vital aspect within the Food and beverage company
because it is highly related to the effectiveness of the foods and beverages delivery
and storage. As quality is a prominent factor that can majorly influence the decision
making of the customers and also helps in focusing on their retention and loyalty
for the companies. As it is very significant for making the delivery process
appropriate which is quite impressive to gain the advantage of the rival firms. In
these determinant guests can get the quality services that help in rerating them with
the same brand for a longer period of time (Okumus, and et. al., 2020).
 Physical environment- It refers to that term in which guest of the company is to be
existed. In this visitors are focusing on staying and getting the services in effective
and proficient manner. In this intrinsic environment of the business enterprise helps
in developing the performance related to services so that firm will enjoy the
customer repetitiveness. In this communication play a major role due to these
profitable and sustainable results can be enjoyed by the organisation.
 Word of Mouth- It is regarded as a best technique related to marketing that is
adopted by the hospitality industry majorly food and beverage companies. In this
communication is prominent to passing the information to the customers so that
they can attract towards it. In this factor satisfaction of customers is the major
aspect so that positive mouth publicity can be done by them in terms of large
audience (Becker and et. al.,2018).
P8. Different strategies used in order to attract and build loyal customer base
In these employees, leaders and manager of the company can highly emphasis on adopting
the new and advanced technologies for dealing the business in effective and efficient manner
so that high profitable results can be gained for a longer term survival. In this manager of
Food-Kart Treat can focus on attracting and retaining the large customer’s base so that
11

overall cost can be minister by effective utilisations of the functions within the firm. For this
some strategies can be used that can be shown below:
 Special offers- It is one of the best strategy that can be adopted by the Food-Kart
Treat to gain the large number of customer attractions. It is very effective for
developing the sales and profits within small period of time. It is very beneficial for
the new start up company to provide the several offers within the market so that
more and more customers are to be attracted towards it. As customers are highly
focused on the prices due to this adopting this strategy is very effective to enhance
the base of customers (Zimmermann, Raisch, and Cardinal, 2018).
 Quality of foods- This term is defined as a food that a firm will offer to their
customers are highly qualitative. In terms of Food-kart Treat this is highly helpful to
sustaining within the market and gain the competitive advantage for a longer period
of time. It also develops the customers repetition and also the brand image within
market so that more and more loyal guest can be come(Irfan and Wang, 2019).
CONCLUSION
By using the above explanation it is concluded that food and beverage company is the vital
within the hospitality sector as it fulfils the demands of customers related to foods and
beverages so that they love healthy. These types of companies can highly emphasised on
satisfaction of the customers. In this using the grading rating is useful to analyse the service
level of firm. In this current and future trends are to be followed for gaining the higher
success and profits for longer survival within hospitality industry.
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