Comprehensive Report: Unit 6 Managing Food and Beverage Operations

This report provides a detailed overview of food and beverage operations, examining various business types within the industry, including restaurants, hotels, and catering services, with a specific focus on Just Eat. It explores national and international rating systems, current and future trends impacting the sector (such as innovation and food safety), and the essential professional management skills required. The report also outlines legal requirements and regulatory standards, including equipment maintenance and cleaning, and compares operational and marketing technologies like digital booking systems. Furthermore, it investigates consumer decision-making factors and analyzes strategies used to build customer loyalty. The report concludes with a summary of key findings and includes references to support the analysis.

Unit 6: Managing Food &
Beverage Operations

Table of Contents
INTRODUCTION...........................................................................................................................3
P1 Explore different types of
businesses within the food and
beverage industry, profiling a
chosen business within each area
of the industry............................................................................................................................3
P2 Explain different rating
systems used for the food and
beverage industry nationally and
internationally............................................................................................................................4
P3 Discuss the current and future
trends affecting food and beverage
businesses...................................................................................................................................5
P4 Demonstrate professional
food and beverage
management skills within a food and beverage
.....................................................................................................................................................6
Organisation................................................................................................................................6
P5 Explain the legal requirements
and regulatory standards that food
and beverage service outlets must
comply with, giving specific
reference to the maintenance and

cleaning of equipment ...............................................................................................................7
P6 Compare and contrast
different operational and
marketing technology for a
range of different types of
food and beverage
businesses...................................................................................................................................8
P7 Investigate the factors
that influence the
consumers’ decision on
which food and beverage
outlets they choose....................................................................................................................12
P8 Analyse strategies used
in a range of food and
beverage outlets to attract
and build a loyal customer
base...........................................................................................................................................12
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14
INTRODUCTION
Food and Beverage service operations in inclusive of wide range of activities such as
purchasing of raw material, maintenance services, preparation of food and beverage, inventory
management and more (Chowdhury and et. al., 2020). Systematic and proper administration of
all these activities lead industries engaged in this sector to assure high growth and profitability in
respective sector. Food and Beverage management services is most important aspect of

organisations involved in this sector through which higher satisfaction can be offered to
consumers.
Present report has been conducted on Just Eat, which is a online food ordering private
limited company. Entity is operating its business services in London, United Kingdom with more
than 3,600 employees. In this report formative discussions has been conducted on various form
of business in food and beverage industry. Along with this, main rating systems that being used
in this industry on international and national food service sector are also being included this
report. In addition to this, report also include impact of trends on food and beverage businesses
along with the ways through which operational technologies can maximise business
performance. Report also include strategies that are being used in range of food and beverage
outlets in order to build loyal customer base. Lastly, in this report discussion has been made on
food and beverage service standards that are important to be adhered.
P1 Explore different types of
businesses within the food and
beverage industry, profiling a
chosen business within each area
of the industry
Food and beverage industry is inclusive of various forms of organisations in
which different types of business organisations conduct different services. However, main aim of
different business in this sector is to serve customers with high quality services in order to assure
more profitable advantages (Weber and Saunders‐Hogberg, 2020). In order to operate business
services in this sector it is important to have proper understanding of segments involved in this
industry. In relation to this, mentioned below different types of businesses in food and beverage
industry is being defined:
Restaurants:
Restaurants are essential segment within food and beverage industry in which different
outlets offer wide range of exotic food and beverage options to customers. In addition to this, it
has been evaluated that services to individuals to pay to sit and eat meals with high quality
services are being provided.
Hotels:

Hotels are defined as establishment in which business providers offers customers with the
services related to accommodation facilities, meals and many other tourists and travellers
services. It is an essential segment within food and beverage industrial segment in which
organisations serve customers mainly with the services like swimming pool, sports arena,
banquet, gym and other leisure facilitates.
Catering services:
This sector of food and beverage segment serve customers with the services related to
formal gatherings, weddings, business events, ceremonies and other special occasions. By
offering qualitative and attractive catering services with best servicing facilitates Just eat can
assure more growth, profitability and high customer base.
P2 Explain different rating
systems used for the food and
beverage industry nationally and
internationally
Rating system is one of the most important aspect that allows organisations within any
industry to maintain quality standards and perform roles and responsibilities with more
effectiveness (Chitauro and Khumalo, 2020). By taking use of rating system entities with food
and beverage sector can allow consumer to get influenced with company business services. In
context with Just eat it has been evaluated that, this company by undertakes advantage of stars
through which consumer can easily select services of their choice.

Illustration 1: Assesment rating scale
Source: https://qualitycustomessays.com/children-functional-assessment-rating-scale/
Hotels:
One Stars: This rating is being provided to those hotels in which accommodation
services is being provided to consumer. It has been evaluated that in this food and beverage
facilitates in not being offered in hotel premises.
Two Stars: In this, those hotels involves that offer comfortable accommodation services
to consumer along with nominal range of food and beverage options.
Three Stars: This rating is being duly offered to those hotels those who offers customers
with high quality food services. In this additional service is also being offered to consumers in
hotel premises.
Four Stars: In additional lavish services is being provided by hotels in additional with
wide range of food & beverage options, additional amenities and leisure activities.
Five Stars: This rating is being provided to those hotels who offers extremely high
quality and luxury services to consumers in addition with finest quality of food and beverage
options.
P3 Discuss the current and future
trends affecting food and beverage
businesses
Food and Beverage industry is being affected with different types of current and future
trends, all these trends lead entities engaged in this sector to make modifications in the way of
serving, packing, labelling and more aspects. Thus, it is essential for food companies like Just
eat, to have proper knowledge and understanding of these trends. Mentioned below some of the
current and future trends is being defined:
Innovation:
It is one of the most important trend which is affecting business operations of companies
operating in food and beverage businesses. It has been evaluated that there is aggressive
competition prevails in this sector in which entities keeps on innovating different ways to serve
consumers in more effective manner (Bascur and O’Rourke, 2020). This lead towards dynamic

changes in system of delivery, digital booking, automated machinery, package and serving
system and more.
Food Safety:
This is an essential trend in which it customers needs are constantly changing. In this it
has been evaluated that large number of customers seeks for more fresh products with high
quality and safety standards. According to the analysis it has been underlined that customers in
this industrial segment seeks for more nutritious, ethically sourced and safe food. This makes
entities involved in this segment to emphasise upon these trends and have proper understanding
of food labels and ensure commitment to quality.
P4 Demonstrate professional
food and beverage
management skills within a food and beverage
Organisation
It has been evaluated that there are different types of management skills that are required
within food and beverage organisation as it allows individuals to perform roles and
responsibilities with more effectiveness. In addition to this, it has been underlined that by
having efficient professional food and management skills high quality services can be provided
to customers. Mentioned below some of the certain management skills in being defined:
Consumer Service:
It is one of the most important and necessary managerial skill which is required by
individuals within food and beverage segment. With the assistance of this skill high quality
services can be provided to customers. With the help of having efficient customer service
customers can be satisfied in an effective manner.
Technological Expertise:
With having efficient technical expertise operations within food and beverage sector can
be done in more effective manner. It has been evaluated that in this sector digital technology is
playing most important role. Thus, it is most important managerial skill in which it is essential
for an individual have proper understanding of technological skill and continuously evolve self
skills according to technology.

Time management:
By having effective time management skill individual can perform roles and
responsibilities in time effective manner. It is an essential managerial skill through which
performance efficiency can also be maximised. With the assistance of this managerial skills bulk
activities can be effectively managed.
Thus, according to the above mentioned analysis it has been evaluated that with the
assistance of above mentioned managerial skills individuals can perform their roles and
responsibilities in food and beverage industry in more effective manner.
P5 Explain the legal requirements
and regulatory standards that food
and beverage service outlets must
comply with, giving specific
reference to the maintenance and
cleaning of equipment
It is essential for organisation in any industrial segment to abide laws and regulations
accordingly in order to perform their business operations under proper legal standards and
guidelines. By adhering essential legal standards company can increase their value and goodwill
in market through which they can attract more number of customers towards organisational
offerings. It has been underlined that there are number of legal requirements as well as regulatory
standards that are required to be adhered by organisation engage in this segment. With the
assistance of this company can assure more growth and competitive advancements:
Maintenance and Cleaning of equipment:
It is one of the most important legal standard in which it is essential for industries
engaged in food and beverage sector to ensure proper cleaning and maintenance of equipments.
In addition to this they are also required to make sure that there is proper hazard analysis and
critical control points in order to maintain food manufacturing equipment.
Food Quality:
This is an essential regulatory framework which is required to be adhere by entities
engaged in this sector as with the help of this they can offer high quality food products to

customers. It is important for companies in food and beverage segment to conduct their food
processing process under proper and underlined government measures.
Thus, according to the above mentioned analysis it has been underlined that by adhering
all the legal standards and regulatory frame works in food and beverage segment company can
perform their functions and activities in legal manner.
P6 Compare and contrast
different operational and
marketing technology for a
range of different types of
food and beverage
businesses

According to the above mentioned statistics, it has been evaluated that with the
advantage of operational technology there is significant improvement in flow through stocks in
last years. In addition to this, it has been evaluated that ratio of stocks and flows is increasing
within every year.
Digital booking system:
It is one of the most important form of operational technology in which reservations for
using organisational aspects mainly made via publicly accessible websites and computers. It has
been evaluated that digital booking system is mainly utilized to effectively manage bookings and
reservation. With the assistance of this technology leading organisations like Hilton,
Intercontinental Group of hotels and more can provide customers with the advantage of online
booking in different segments like pubs, restaurants and more. According to the evaluation of
food and beverage industry it has been evaluated that digital technology offers number of
advantages in which hotels, restaurants and other entities in this segment can provide fast
services to customers along with personalised experience and many cash back options.
In context with food and beverage sector, it has been evaluated that approximately 42%
of food delivery is being duly made via digital booking system. Furthermore, it has been
underlined that there is significant increase in the proportion of online ordering and booking

which is increasing on continoys manner in every year which can seen that, in 2011 it was 8%
and has increased to 53% in 2019E.
Thus, it has been underlined that with the use of operational technology like digital
booking system and flow through stocks are having significant impact upon consumer
purchasing behaviour. For example, digital booking system is interactive and convenient that
duly promotes convenience and awareness for customers. It significantly allows entities involved
in this segment to facilitate customers buying behaviour in an effective and positive manner.
While contrary, flow via stocking is mainly defined as an internal procedure which is not even
visible to customers or outsider until the time period it markets the identical. Thus, it has been
underlined that the impacts of flow through stockings are not much visible within customer
purchase behaviour.
While on the other hand if it is talked about, marketing technologies are the tech that are
used in assisting marketing departments in their workings. Within the Food and Beverage
Industry, huge types of marketing technologies are opted by hospitality companies that helps in
adhering latest or emerging trends in marketing. Few of them are discussed underneath:
Analytics:
This technology is one of the most important technology within food and beverage
industrial segment. In modern world, it acts as cornerstone of marketing technology stack of the
business. In addition to this, it has been evaluated that with the assistance of this technology
overall activities that are related to organisational social area as well as other website channels
can be effectively tracked. Along with this it has been evaluated that this technology also assist
in making comparison of organisation performance with rivals and trends.

According to the above mentioned statistics it has been evaluated investment which is
being made in food and beverage industry in order to set the analytics technology in year 2019
was USD 10.6 Billion and it is estimated that it will improve to USD 22.8 Billion in 2024.
Search Engine marketing:
This is one of the most effective technology that allows business organisation to
maximise efficiency of their businesses while engaging in the activities related to website
promotions. T lead towards making increase in perceptibility in managing consumer relationship
and search engines. In terms with Food and beverage industry it has been evaluated that it allows
entities engage in this sector to formulate effective relations with paid searches, search engine
optimisation. It allows entities to assure effective consumer relationship management for which
companies can undertake use of personal website interaction and optimising search engines with
consumers.