Analysis of Food and Beverage Operations: A Management Report

This report provides a comprehensive analysis of the food and beverage (F&B) industry, exploring various business forms, including entertainment, accommodation, and food & beverage sectors. It delves into different rating systems used nationally and internationally, such as one-star to five-star ratings, detailing the services and target markets of each. The report also examines current and future trends impacting the industry, such as changing customer preferences and the impact of technology. Furthermore, it investigates the management skills needed within the F&B sector, including serving, organizational, and communication skills, along with the legal requirements and regulatory standards that businesses must adhere to. It compares and contrasts various operational and marketing technologies, such as technological advancements and online ordering systems, and analyzes the factors influencing consumer decisions and strategies used to attract and retain customers. The report highlights how businesses adapt to evolving consumer demands and leverage technology to gain a competitive edge in the dynamic F&B landscape.

Managing Food &
Beverage Operations

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................4
P1.The different forms of business in food and Beverage industry............................................4
P2. Different rating systems used nationally & internationally by good and beverage industry.
.....................................................................................................................................................5
P3. Current & Future trends that impacts on food industry........................................................6
TASK 2............................................................................................................................................7
P4. Management skills needed within food & Beverage industry..............................................7
P5 Legal requirements & Regulatory standards needed within the food & beverage industry.. 7
TASK 3............................................................................................................................................8
P6. Compare & contrast various operational & marketing technology in Food and Beverage
businesses....................................................................................................................................8
TASK 4............................................................................................................................................9
P7.Investigate the factors that influence the consumers decision on which food and beverage
outlets they choose......................................................................................................................9
P8 : Analyse strategies used in a range of food and beverage outlets to attract and build a
loyal customer base...................................................................................................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Food & Beverage industry consist of production as well as distribution of services related
to the the food. Nowadays, it is one of those sector which is growing rapidly. This industry
basically analyse the requirements of people in the market and then set their objectives to meet
customers needs (Chand and Kapoor, 2014). The current report includes the different form of
businesses within food industry. The current as well as future trends that impacts food &
beverage industry is also going to discuss in this report. With this, the management skills
required to serve good offerings to customer is covered in this present report. Moreover, the legal
requirements & standards that food and beverage industry follows in order to maintain good
relations with subordinates and customer is going to describe in detail. Later, it covers factors
which impacts decision of customers within these industry.
TASK 1
P1.The different forms of business in food and Beverage industry.
The food & beverage industry involves various types of sectors which attains companies
to grow and raises their revenue level. As this sectors also helps F&B industries to compete with
competitors effectively (Davis, 2018). Below are some of the types of businesses which is a
major part of food and beverage industry are as follows:

Entertainment: Entertainment sector plays vital role within food & beverage industry as
it attracts large audiences towards an organisation which directly enhance the level of sales as
well as revenue of these industries. In today's world, customers are not only looking for
accommodation or for the food but they are also looking for entertainment which includes game
zone, shopping stores, clubbing and so on (DeFranco and Schmidgall, 2019). This facilities
increases the profitability of companies as they easily gain customer loyalty.
Accommodation &Lodging: This sector basically assist luxury hotels to raises their
sales and revenue by offering facilities such as snacks, complementary breakfast and many more.
This sector is totally transform its services which aid travellers to gain good experience from
Hotels in which they stay.
Food & Beverages: It is one of the vital sector within the hospitality industry as it
involves large number of services such as restaurants, catering services, outlets and many more.
With this, Food & Beverage industry have wide customer base as well as loyal customers.
P2. Different rating systems used nationally & internationally by good and beverage industry.
There are several kinds of rating system which food & beverage industry used at national
a well as internationally are as follows:
One star rating: It includes those hotels which offers basic service to customers refer as
one star rating Industry. These Hotels mainly emphasise on satisfying customer basic needs by
their goods and services. In addition to this, one star rating hotels did not give additional
facilities to the customers (Donnelly, 2016). They basically targets those peoples who comes
under middle class and cannot afford to take services from luxury hotels.
Two star rating: This hotels is almost similar to one star ratings and targets middle class
societies. It gives extra facilities which includes dining area, Television and many more. The
price of two star rating hotels is slightly high as compare to one star rating hotels. The customer
who prefer to get extra services like restaurants. Televisions in rooms takes the service from this
type of Hotels.
Three star rating: In these type of hotels, the customer get services such as valet
parking, large room sixes, complementary breakfast, meeting rooms etc. Their services is
superior than two star rating hotels. It offers additional benefits to customers which attracts them
to use their services. It involves services like Fitness centres, Club house, gym and many more.

This hotels is basically located in the central cities which is convenient as well as easy for
customers to roam other places of the city in which they stay.
Four star rating: This Hotels is also termed as superior Hotels as it offers comfort and
luxury services to customers (Gibson and Parkman, 2018). Four star rating hotels offers services
like Spa, valet parking, yoga rooms, swimming pools, separate rest areas and so on. This Hotels
also offers bat products of high quality to the customers. Their target market is those people who
belongs from upper class & have the will to spent high amount on stay in hotel. In addition to
this, this type of customers needs comfortable and luxury stay in Hotels.
Five star rating: This type of Hotels are mainly prefer by high class society peoples and
also termed as luxurious Hotels. Five star rating Hotels welcomes their customers with flowers
and in a good appearance which attracts them. The additional services provided to customers are
Club house, Wi-Fi, extra dining area, quality furnishing, high class ambience and many more. By
the assistance of these services, these hotels gain competitive edge at market place which leads to
good market position of the Hotel.
By the helps of this rating systems, the customers easily select and booked hotels
according to their needs as well as budget.
P3. Current & Future trends that impacts on food industry.
There are many factors which influence the food and Beverage Industry and force
companies to modify their offerings so that customers requirement cab be met. Below are the
future and current which impacts these industry are as follows:
Change in customers taste & preferences:- This is the most important factor which force
an organisation to change its functions, offerings which is given to customers. Nowadays, people
is more concerned towards fitness and prefer to eat healthy food. In order to met this changes,
the managers of food & beverage industries add healthy foods in their menus. With reference to
this, the workforce of Rosewood Hotel must needed to be innovative in its offering and offers
various range of products to the customers. Through this modifications they will be able to
attract large audiences and improves their sales (Grekova, 2014). In addition to this, this will also
assist them to give high quality service and food to customer which in turns into customer
loyalty.
Mergers and Acquisitions- There are lot of changes took place in food and beverage
industries. In order to cope up with these changes, most of the companies acquire other food

industries that gives high quality food to its customers. This merger helps companies to build
their good reputation at marketplace. It is stated that if Rosewood Hotel merge with some food
industry, it will increases its sales as well as profitability. In addition to this, they will easily
compete with rivals and cope up with present trends.
Technology- Technology plays a significant role and changes the choice of customers.
With reference to Rosewood Hotel, the higher authorities of organisation uses online
applications in order to reach large number of customers and build high awareness in the market.
This applications provide accurate information to customers. By the assistance of online
applications, the company will raise their sales and gain competitive advantage within
marketplace.
TASK 2
P4. Management skills needed within food & Beverage industry.
Nowadays, it is not easy to remain in competition in the market. The staff members of
Rosewood Hotel need to develop some skills so that positive results can be achieved (Ip, 2016).
In order to build loyal customers for an organisation the higher authorities has some skills which
is mentioned below:
Serving skills: In the current market conditions every customer expects that they get
proper attention while consuming services from hotels. In context to Rosewood Hotel, the
company need to adopt customer centric methodology or approach which helps them to create
strong as well as healthy relationship with its customers.
Organisation skills: The higher authorities of Hotels needed to develop organisation
skills so that they can motivate subordinates to give high quality of services to the customers.
There should be a good relation among the mangers and the workforce then only a hotel can give
effective services to its customers. By the help of staff members, the Hotels can easily fulfil the
requirements of customers in a defined manner.
Communication skills: By having a good communication skills, the higher authorities of
Hotels engage customers for longer time frame (Jackson and Singh, 2015). This will also assist
them to upgrade the number of loyal customer's. There should always be two way interaction
among the customers and the Hotel manager so that the requirements of customers is fulfilled.

P5 Legal requirements & Regulatory standards needed within the food & beverage industry.
It is stated that food & beverage industry consist of some legislations which is followed
by all the Hotels globally. This laws aid companies to maintain high quality in their offerings to
customer's which leads to raise in numbers of loyal customers. With reference to Rosewood
Hotel, the manager of the company follows laws which is made by government of the country.
These regulations is described in detail below with relation to Hotel are as follows:
Food safety: It has been mentioned that there are various laws which Hotels require to
follow so that quality ca be maintain in the food which they serve to customers. With this, the
hotels give secure as well as safe working atmosphere to the employees so that there productivity
increases. For example, if a hotel serves Liquor to customers then it is require to take permission
from government of the country (Kennedy, 2016). It will also helps Hotel industries to develop
good market reputation which increases their sales and retain customers for longer time frame.
Food import policies & regulations: In order to import raw materials from other
country and vice versa, the government of United Kingdom makes policies which managers of
Hotel need to follow to perform in effective manner. With this, it declines the level risk and
assist them to work in a defined manner.
TASK 3
P6. Compare & contrast various operational & marketing technology in Food and Beverage
businesses.
In this competitive world, there are different marketing as well as operational
technologies that is used by food & beverage industries. This technologies assist food and
beverage industry to gain competitive edge at marketplace. In the current scenario, there are
different techniques related to food and beverage industry which is described below:
Operational technology:
Technological advancement: By the assistance of AGV technology, the food industry is
able to grow its business activities as well as operations. This technology also help managers to
enhance the performance and the efficiency of the working members of the Hotel. For Instance,
the automatic cars were used by companies to maintain a standard level within the food and to
manage the stock of warehouse (Maier and Prusty, 2016). Through this, a company can reduce
its cost which in turn leads to high profits.

Online ordering: In today's world, every services or products is purchase by customers
via internet as it is major element. Online marketing not only saves the time of customer but also
creates job opportunities for people who is in need. It also impacts positively on the Hotels. In
addition to this, it also gives customer an option to modify its service as per their need within
time frame. By the assistance of different mobile applications, the customers get offers, vouchers
as well as discounts on their orders which increases the sale of Hotels as well as restaurants.
Marketing technology:
Using social media: The social media brings wide changes in the food * beverage
industry. Earlier, the hotels used newspapers, billboards and many more to promote its services
as well as offerings in the market. Now the hotels uses social media marketing to promote its
services and to reach large number of customers within short span of time (Maier, 2016). Social
media assist food and beverage industry to raise their sales and build positive image in the mind
of customers.
Hosting events: It is basically to promote the offerings of Hotel by the helps of events.
This will help food industry to gain competitive advantage within the market. The hotel offers
free beverages, snacks, tea and so on so that customer can taste their food which leads to raise in
sales in future. This also help Hotels to raise the number of loyal customers as well. In addition
to this, it will also increases productivity and the profitability of Food and Beverage Industries.
TASK 4
P7.Investigate the factors that influence the consumers decision on which food and beverage
outlets they choose.
Consumer behaviours can be divided as the decision and actions that influence the purchasing
power of the consumer. The following are some of the factors which influence the buying
decision of the customer about food and beverages:
Economic condition: consumer purchasing decision depends on the economic situation
of consumer and that of the target market of food and beverages. A positive economic
environment is know to make consumer more confident about the product and services offer by
the industry (Mohammad, 2017). Consumer choice the product according to the economic
condition of the product environment.

Personal preferences: under this factor, consumer behaviour get affected by the various
shades of likes,dislike and morals& values. In the food and beverage industry, the personal
opinion of the consumer make a huge impact on the operational activities of the industry. The
choice of consumer keeps on changing due to change in taste and preferences of product in the
dynamic environment. Very consumer have different taste in food and beverage, so it is difficult
for the producer to satisfied very consumer all the times. So they target particular market who
have a similarly taste in the product and services, making a different segment in the environment.
Purchasing power: It is a important role in influencing the purchasing power of the
consumer in the industry. Every consumer have different purchasing power in the market, the
consumer generally evolved their purchasing capacity before making any purchase decision
about the product and service in the business environment (Toffel, 2015). Where consumer are
segmented according to the buying capacity so that companies meets their sets target in the
selected market well making profits in the market. Where product is design according to needs
and wants of the particular segment so that product and services are fully used in the
environment.
P8 : Analyse strategies used in a range of food and beverage outlets to attract and build a loyal
customer base.
The food and beverages industry involved processing raw food materials,packing and
distributing them in the market. It is very important for the industry to build loyal customer and
attract new customer for the food and beverages product. Loyal customer gives a high return on
right time, money and effort invested in providing customer services (Valta, 2015). Following
are few strategies which can be used by outlets to build loyal customer:
Making customer service a priority: The main focus is to make customer care as a key
point as a business strategy. Their should be effective customer relationship management in the
market to retain the target customer. Industry should make sure that employees have all
information about its customer to solve the problem of customer.
Develop a consistent brand image: if customer are able to recognise the brand in the
market then it means that company has build a brand image in the eyes of royal customer.
Companies should make sure that all social media is communicating the services providing by
them in the market to create a brand values in the market.

Cause marketing: It is also called as a cause-related marketing, under this strategies
customer make purchase decision on the social responsibility performed by the companies in the
market. Brands that provide themselves to be socially responsible are likely to catch more
attention from the customer and to build more loyal customer in the long run.
Digital marketing: It is a medium for the companies to promote brands and product
through the electronic media. It is communication about the features and various another
important factor about the product to the target market and to attract new customer from time to
time.
Event marketing: It involves the development, execution of a promotional activities in
the market to make aware customer about the new features and new product in the industry.
Under such strategies, customer attend and participate in the event marketing activity to know
about the product and to make best use of such activates.
Experiential marketing: under this strategies the main focus is on making strong
connection between the customer and the brand by engaging them in participate in the interaction
activities. This type of strategy is used to attract new customer by introduction new product on
the personal levels (Wood, 2018). This provide customer to get used to product and providing
good quality of product and services in the market.
Encouraging customer feedback: This strategies is used to know more about the
customer need and wants in the market. There customer gets opportunities to give feedback
about the product and services. Companies get to know about the customer choose about the
product over the competition present in the market. Getting feedback online by encouraging
customers is to engage more on social media. It also involved survey about the customer
satisfaction by keeping the brief and specific about the food and beverages in the industry.
CONCLUSION
From the above study it has bee analysed that there is a requirement to bring innovation
in the services as well as products of hotels so that they can remain within the market place.
Food & Beverage Industry is the most growing industry and the managers have the benefits to
earn high profits from the current market. It is essential for higher authorities of Hotel to satisfy
the requirements of customers in order to get rapid growth in these industry. There are various
skills such as managerial skills, problem solving skills, communication skills and many is needed

in al, the staff members of Hotel so that they can easily handle the issues and raise the
performance of company. The hotels follow all the rules of safety act in order to maintain quality
as well as standards in the food which they provide to the customers. By providing the food at
the doorstep by social media applications saves time of customers and increase profit level of
Hotel within short span of time. Moreover, In order to engage customer for longer time or to
increase number of loyal customers it is important for food & beverage industry to serve unique
as well innovative services to the customers in the market.

REFERENCES
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