Food and Beverage Operations: Trends, and Management Report

This report provides a comprehensive overview of food and beverage (F&B) operations, exploring various aspects of the industry. It begins by examining different types of businesses within the F&B sector, such as hotels, restaurants, and catering services, using Hotel Marriott as a case study. The report then delves into national and international rating systems, including AA Rosettes and Michelin stars, highlighting their importance in maintaining standards and influencing consumer choices. It also discusses current and future trends impacting F&B businesses, such as the rise of street food and changing consumer preferences. Furthermore, the report explores professional management skills, legal requirements, and regulatory standards that F&B outlets must comply with. It compares operational and marketing technologies used in the industry and analyzes factors influencing consumer decisions and strategies to build customer loyalty. The report emphasizes the importance of adapting to changing trends and maintaining high standards to succeed in the competitive F&B market.

Managing food and
beverages operations

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1 Explore different types of businesses within the food and beverage industry, profiling a
chosen business within each area of the industry .......................................................................3
P2 Different rating systems used for the food and beverage industry nationally and
internationally ............................................................................................................................6
P3 Discuss the current and future trends affecting food and beverage businesses ....................8
TASK 2............................................................................................................................................9
P4 Demonstrate professional food and beverage management skills within a food and
beverage organization ................................................................................................................9
P5 Explain the legal requirements and regulatory standards that food and beverage service
outlets must comply with .........................................................................................................10
TASK 3..........................................................................................................................................11
P6 Compare and contrast different operational and marketing technology for a range of
different types of food and beverage businesses ......................................................................11
TASK 4..........................................................................................................................................13
P7 Investigate the factors that influence the consumers’ decision on which food and beverage
outlets they choose ...................................................................................................................13
P8 Analyse strategies used in a range of food and beverage outlets to attract and build a loyal
customer base ...........................................................................................................................13
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................15

INTRODUCTION
Food and beverages services operations includes a number of activities such as engage
the staff to purchase raw materials, ready food and beverages, restore inventory, maintain good
service quality and organise various events and form future policies by observing today's
scenario. Food and beverages industry play a vital role in economy to provide excellent services
with great opportunities for employment. The report is based on hotel Marriott an multinational
organisation that have work to provide different facilities simultaneously in food and beverages.
This report is based on the different factors of food and beverages industry. Along with it
includes different types of businesses in food and beverages industry. It explains rating systems
that industry use in national and international market. It also includes current and future trends in
that industry with it involves potential skills that requires in f&B industry. The laws and
regulations that are necessary for smooth operations in industry. Moreover it includes
technologies that requires in food and beverages industry (Berryman, 2014).
TASK 1
P1 Explore different types of businesses within the food and beverage industry, profiling a
chosen business within each area of the industry
Food and beverages industry in whole world is very prominent industry in which
different other industries also includes that satisfy consumers needs and wants completely. In
that industry major part is transforming raw materials into finish goods into a large industry.
There are large no. of industries that work in private sector to accomplish needs and wants of
consumers to satisfy customer's wants. In today's world it become favourite career opportunity
for youngsters to pursue their future in that industry. This industry it provides wide opportunities
to clients that beneficial for whole economy (Davis, Alcott Pantelidis, 2018).
S. no Sector Description Advantages Disadvantages Example
employer
1 Hotels Hotels is This industry In that Hotel is

basically
provides
services
regarding
accommodatio
n, food and
beverages and
other services
to their clients
in that
industry.
is very
prosperous
and helps in
skill
enhancement
of
communicatio
n and serve to
people well.
industry career
opportunities
is sound
enough but
requires some
specific skills
that rarely
found in
individuals.
Marriott and
owner is J
willard
Marriott, Alice
Marriott and
website is
www.marriott.
com.
2 Restaurants This industry
provides
services to
their customer
by providing
food and
drinks in well
manner so that
it satisfy their
wants
properly.
This industry
provides best
opportunities
to their
employees
with specific
skills set.
In that
industry
working hours
is too long and
requires
efforts to
handle people
and manage
well (Dopson
and Hayes,
2015)
Restaurant is
Midsummer
house that is
located in
Midsummer
common and
its website
www.
Midsummerho
use.co
3 Culture and
heritage food
services
In this
industry the
food and
drinks provide
with help of
tangible and
intangibles
goods and
This industry
help to know
different
culture styles
and pattern to
understand the
taste and
preferences of
In that
consumer
scope is less
because few
consumers like
and prefer
specific food
category that
Hotel
Rosewood
London is
located in 252
high Holborn.
HPI Hong
Kong is the
owner of this

services that
serve to a
particular
culture and
heritage in
industry.
customer and
serve in best
manner.
influence that
industry and
its workers.
hotel. There
website is
http://www.ros
ewoodhotels.c
om/en/london
4 Catering
services
That industry
serve to
people by
offering good
s and services
to their
customer's in
proper
manner.
This business
provide lot of
opportunities
to career to
service holder.
This is not a
good carer
option in that
industry.
Ginger Jar
Food catering
services is
owned by chef
McNeill's.
There website
is
www.ginger-
jar-food.com
5 Counter
services
Counter
services
provides food
and beverages
in different
counters in
which
different
variety of food
are available
and consumers
can come and
choose from
that.
Counter
services is
easy to use
and provide
comfortability
to consumers.
It enhaces the
issue of
wastage of
food and
drinks that
increase cost.
Brakes
company
distribute their
food in united
kingdom. It is
owned by
Sysco and
there website
is
www.brake.co
.uk

6 Self services In self services
includes the
consumers
have to take
food from self
and serve self.
It helps in
reduce cost of
organisation
and consumers
and self
satisfied.
It creates
chaos in
organisation
by serving
food self.
Name of the
employer is
Brett Graham's
and there
website is
info@theledbu
ry.com
7 Fusion food
services
In that
different types
of food and
beverages mix
up.
It enchanted
lot of
consumers in
catch their
attention.
It not so
famous and
few consumers
and ready to
eat them.
Tortilla a fast
and fusion
food chain of
restaurant is
owned by
Brandon and
Jennifer
Stephens.
There website
is
https://www.to
rtilla.co.uk

P2 Different rating systems used for the food and beverage industry nationally and
internationally
Rating and grading system is very important part of any industry to segment right
consumer base with value and potential of organisation to remove hurdles and get proper
opportunities in hotel Marriott in that industry. Rating system also creates expectations and it
also a responsibility of service provider to give services according to the grades. So it helps to
maintain standards in every industry (Grekova, 2014).
Grading system:
In grading system they measure quality and different services according to vary criteria
such as quality, quantity, image,staff skills and service style etc are different criteria on behalf of
that grade given to any organisation.
There are different grading system that are use:
Scores on the doors:
A popular term which is use to test publication or display hygiene of food quality and
safety inspection of food and beverages in hotel industry. This term is widespread use in public
with TV shows. This use in almost hotel industry to test quality of food and different ingredients
and their quantity.
AA Rosettes:
AA Rosettes are sole reward by given to hotel by restaurant inspectors and external
factors that guide the hotels and restaurants to behave and provide services more consciously and
it give them suggestions to how give delighted services to consumers in hotel Marriott.
Michelin stars:
It is best source of rating the performance of hotels and other industry also. Michelin
guides different hotels and give them rating according to their performance in service industry.
In rating varieties consist of five star, four star, three star and others (Mader and et. al., 2015 ).
Hotel stars:
In that type of rating system authorities observe different ways to measure their
performances such as quality, price, service quality and food quality etc. in service industry.
Star Rating System:
In rating system different measures should be provided according to the different sources
and ways in service industry and these different rankings are as follows:

Five star:
Five star is ranking that provided by experienced people who evaluate different attributes
of hotels such as price, policies, environment and food quality with hygiene in service sector.
Five star is highest ranking of hotel industry which provide by service association and provides
services to their consumers in good manner (Mattos. 2014).
Four star:
Four stars hotels provides such services which enchanted to customers and encourage
them to avail that goods and services in effective manner. They provide different services such as
fitness centres, gym sessions and spiritual sessions to their customer that make them pleasant
with their services.
Three star:
The facilities of three star hotels is major attraction of customers and service holders in
service industry. They provide wide space and good scape to their customer's that attract them to
avail their services in proper manner in hotel Marriott.
Two stars:
In two stars hotels are operated by sole proprietors. This type of hotels are mainly two or
three stories that use by customer's to get relax. That type of hotels located near rush areas and
highly crowed areas near railway stations and bus stands to provide services to customer's.
One star:
This sole purpose of these types of hotels is to satisfy basic needs of consumers by giving
food and comfortability in less price. These hotels are small in size and price is low.
P3 Discuss the current and future trends affecting food and beverage businesses
In today competitive world tastes and preferences of consumers are changes rapidly that
impacts business and its operations also. For that reason service industry have to reform and
moderate its products and services time to time to catch potential consumers (Mattos and et. al.,
2015). There are many and essential trends that affect business proceedings that are as follows:
Street food:
Street food is very famous food chain among all people. This food is reasonable in price
and famous for its good taste. It is not so much hygiene but popular among masses. Street food
give competition to high profile hotels that affects their profitability and revenue. Local retailers

establish their stalls in crowded places that enables them to earn money and it gives lot of
employment opportunities to the economy.
Fusion food:
Fusion cooking is one of the most popular trend in these days in Hotel Marriott in which
different types of foods and culture mixed foods are prepare. In fusion food it combines different
culinary traditions. It is not categorized in one particular type and in that innovation takes place
by mixing different foods in different styles that attracts people that belongs to different culture
oriented masses. There are less no. of hotels that provides fusion food to their consumers (Pillai
and Shayanfar, 2014).
Home delivery and online services:
In online services many companies operate today and it become popular in few days
among masses. In this companies take services from delivery service companies and customer
by downloading that apps give orders to different restaurants and these delivery service providers
supply their orders at home. So that service become very popular in these days in Marriott. It
grabs a large market share of the whole industry.
Food sustainability and corporate social responsibility:
Today's customer are very conscious about food that food are green, charitagel and they
want water consumption should be less and use energies such as solar power, eco friendly
packaging and many more. These have to follow services industry to retain consumers. On other
hand all these activities enhances cost of Hotel Marriott.
TASK 2
P4 Demonstrate professional food and beverage management skills within a food and beverage
organization
There are specific and multiple skills and knowledge should be require to accomplish
various tasks and responsibility in services industry and these are as follows:
Leadership skills:
Leadership skills is very essential to smooth operations of work and deeds in any industry
and the role of leadership skills enhances in service industry. Leaders play a crucial role in
accomplishing tasks and responsibilities in proper manner. Leaders have to communicate
effectively and give lessons to subordinates to serving customers so that objectives should be

fulfil efficiently in hotel Marriott. Managers learn many skills from their leaders and
communicate in good way to their customers that enhance brand value of organisation
(Pizzuti,and et. al., 2014).
Organisational ability:
In organisational ability consist of hiring and retaining the quality staff that satisfy needs
and wants of consumers in effective manner so that organisation can achieve their goals and
objectives. In service industry some specific skills and characteristics is requires to accomplish
their tasks and responsibilities so that work should be done in well manner. Communication,
serving style and trustworthy, impressive personality are major skills that are very essential in
Hotel Marriott.
Customer services:
In today's scenario customer services play crucial role in satisfying needs and wants of
consumers in proper way. In customer service some specific skills are require to get results such
as communication, interactive personality and leaders in world that enchant consumers towards
avail services. In service industry manager have skills of problem solving so that s/he can
effectively solve internal problems of Marriott and that helps in achieve objectives and goals
(Taoukis, and Tsironi, 2016).There are key skills that require to handle food and safety
regulations such as knowledge of sanitation, medical and health knowledge and also leadership
with trustworthy people and management require to operate health and safety regulations in
Hotel Marriott.
P5 Explain the legal requirements and regulatory standards that food and beverage service
outlets must comply with
In today's scenario safety regarding food and beverages is very obligatory to satisfy needs
and wants of consumers in proper manner. To satisfy and give happiness to customer service
industries maintains some rules and regulations made by authorities.
Food safety regulations:
National legal frameworks work towards to protect quality and effective food control
system. In every sphere there are different laws that protect rights of consumers and ensure to
provide food safe and adequate manner. In general laws related to food apply in legislation that
control to production, handling of food and beverages in service industry. Minimum quality
requirements is needs to ensure foods that are unadulterated and not pure (Valta, 2015).

Food safety and standards authority:
Food safety and authority has been established different laws that handles different food
related issues and concerns. It basically work on production, storage, sales and distribution of
goods and services in Hotel Marriott. It performs many tasks and functions that are standards and
compliances. Moreover it works on hygiene practices, hazard analysis and control on
manufacturing practices.
Health and safety:
Health and safety act works on protect the rights and duties of service industrialists and
also protect consumers from malpractices in hotel Marriott. Health and safety industry forms
laws and regulations to make food and beverages in proper way so that it not harm self interest of
consumers and hotels in world wide.
TASK 3
P6 Compare and contrast different operational and marketing technology for a range of different
types of food and beverage businesses
Operational technology consist of hardware and software that use in service industry to
accomplish their goals and objectives in proper manner in Marriott. Majorly organisations use
information technology to manage and operate business activities in a proper manner by
handling data and information in a systematic way (Wood, 2018). It is primarily use for
controlling production, distribution and supply of goods and services in service industry. This
also works in managing and utilising physical equipments that helps in manipulating business
resources.
Marketing technologies consist of factors that helps in increase customers and enhance sales of
services by modern technologies to advertise and promote goods and services. It helps in better
service supply and formulate goods and services to reach large consumer base by adopting
advance technologies. This marketing technologies handled by experts that possess skills and
talents (Wood, 2018).
Differences between operational and marketing technology:
Operational technology:
There are many difference between operational and marketing technologies that are as follows:
Monitoring the equipments:

with helps of monitoring equipments service sectors avails data and information and
collect the data and services. It enables to collect information of customers that helps to know
their tastes and preferences so that Marriott can improves in services according to the customers
needs. It helps to give recognition to customer's and that give them morale and engagement
towards organisation.
Payment technology:
In that services organisations provide easy and accessible services to their customer so
that they not face any problems and issues regarding customer service and monetary policies that
make communication comfortable and effective between consumers and Hotel Marriott.
Personal records:
Personal records helps in recording data and information in effective manner so that all
information should be consist in proper way and accessible targets should be achieve in Marriott.
In personal records all data and information of employees, customers and other members in
Hotel Marriott to achieve goals and objectives.
Homogeneity in system:
Operational technology helps to bring harmony in work culture and behaviour to achieve
goals and objectives in Marriott. It brings machinery and assessments in that brings harmony and
contingency in work culture and that beneficial for employees and achieve goals.
Marketing technology:
Marketing technologies consist of promotion and advertisements techniques that helps in
achieving business goals and objectives by adopting marketing technologies that are beneficial
for both employees of Hotel Marriottt.
Social media:
Social media is the est source that helps in interacting with other person in proper way.
Social media is best way to interact with large consumer base by observing their buying
behaviours and purchasing power and that helps organisation to grab the customers in whole
market that give them to strengthen power ad possibilities in work culture. In social media
consist many types such as Facebook, Instagram, whatsapp etc. that helps to organisation to grab
large consumer base. It also helps in advertisement of goods and services in less expensive
manner in hotel Marriottt.