This report provides a comprehensive analysis of the food and beverage (F&B) industry, encompassing various aspects from industry trends to customer behavior and the impact of digital technology. It explores different types of F&B outlets, rating systems, and current and future trends, such as health and wellness and the increasing demand for plant-based foods. The report examines how consumers make decisions about F&B outlets and the management skills required in the industry. It also delves into factors influencing consumer choices, strategies used by outlets to attract customers, and methods for building a loyal customer base. Furthermore, it evaluates the effectiveness of these strategies and the influence of digital technology on consumer behavior, including the use of Bluetooth temperature sensors for operational efficiency. The report also touches upon legal requirements for opening a food outlet.
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