Food and Beverage Industry: Operations and Strategies Report

This report provides a detailed overview of the food and beverage industry, encompassing various aspects such as different business types (catering, restaurants, food trucks, and cafes), rating systems, and current and future trends including customer preferences, food safety, and the impact of technology and e-commerce. It also explores essential management skills for the industry, including hospitality, management, and time management, along with legal requirements and regulatory standards like food safety, product labeling, and food quality. Furthermore, the report examines operational marketing technology and its applications for different types of food, as well as the factors influencing consumer decisions and strategies employed within the food and beverage industry. The report is a comprehensive resource for students seeking knowledge about the food and beverage industry, covering its operational, managerial, and technological facets.

Managing Food and
Beverage

Table of Contents
INTRODUCTION...........................................................................................................................4
LO1..................................................................................................................................................4
P1) Different types of the business in food and beverage industry.............................................4
P2) Different rating systems used in food and beverage industry..............................................4
P3) Current trends and future trends in food and beverage industry..........................................4
LO2..................................................................................................................................................4
P4) explain the management skills which are necessary in food and beverage industry............4
P5) legal requirements and the regulatory standards in food and beverage industry..................4
LO3..................................................................................................................................................4
P6)different operational marketing technology for different types of the food..........................4
LO4..................................................................................................................................................4
P7) Factors which are influencing the consumer decision in food and beverage industry.........4
P8) strategies used in food and beverage industry......................................................................4
CONCLUSION ...............................................................................................................................5
REFERENCES................................................................................................................................5

INTRODUCTION
The report is focusing on the food and beverage industry, it wants to provide the knowledge
to the students regarding the food and beverage industry. It consists of the different styles of
the food and beverage industry. Food and beverage industry are growing because the
restaurants and food outlets are using the new technology for improving the quality of the
food which are provided to the customers. It is also discussing about the different
technology used by the outlets for improving the food quality. Customers are giving the
rating to the food and the restaurants depending upon the services provided by the food and
beverage industry. The laws and the rules which are levied on the food and beverage
industry are discussed in the report as well. The factors which are affecting the consumer
buying decision and the strategies used by the restaurant of attracting the customers are
discussed in the report as well.
LO1
P1) Different types of the business in food and beverage industry
The food and beverage industry are growing by the time and the business is growing in the
food and beverage industry as well. It would also include the services provide to the
customers in the form of food and beverages.
Catering: The food and beverages industry is increasing because of the food and
beverages services. The catering business is growing because of the customers are
arranging the business parties and the parties are also arranged in the form of the birthday
parties as well. Catering services include the full service sin the parties like the food
services drinking services and it also include the fast food as well (Valta, and et.al., 2015).
Restaurants: restaurant include the services of the food and beverages. These services
also include the parking facilities and the other services which are attracting the customers
towards the restaurants. These would also provide the food in the home delivery and the
also food is ordered by the customers through the mobile application as well.
Food trucks: food trucks are new but these food trucks are attracting the customers
towards itself because it would have great quality and food is prepared in front of the
customers. The food preparing techniques is also attracting the customers towards the food
trucks. Food trucks are trending nowadays and the most important thing is we get all sorts
of food here.

Cafes: The cafes are providing the food services which include the extra services like the
interior of the cafes and the parking facilities and the taste of the food as well. It is
providing the food like the Italian, Chinese and the fast food. It is not the providing the full
meal which would be ned ed to the customers at the time of the dinner and lunch but the
taste and quality of the food is indeed very good.
P2) Different rating systems used in food and beverage industry
Food safety is the issue which is prime motive for the customers and the restaurant. The
customers are giving their reviews and the feedback to the restaurants in the way of the
ratings. The unhygienic food is dangerous for the health of the customers and it is affecting
the health of the customers as well. The ratings are given in the form of the stars and it is
described below:
One-star rating: The one-star rating is given by the customers to the restaurants which are
providing the bad services and the bad quality of the food. The customers are giving the
ratings when the customer needs are not satisfied by the restaurants and the safety of the
customers is not measured (Triguero Fernández. and Sáez-Martinez 2018).
Two-star ratings: The two-star ratings are given by the customers when the services
provided by the restaurant is not satisfying the customers. The quality of the food is not
measured and the food production and the food reparation techniques are not used
effectively by the restaurants.
Three-star ratings: In the case of the three-star ratings the customers are provided the
services but some of the things in the restaurant are not like by the customers and the
customers provide the three-star ratings. In rating process, the customer is giving the
ratings to the restaurants on the basis of the services, quality of food as well.
Four-star ratings: four-star ratings are given to the customers when the services and the
food quality is up to date and customers are having no problem about the services and the
food and beverage service as well. In these the customers are provided with the extra
services but the customers are not satisfied with that the extra services provided by the
restaurants.
Five-star ratings: five-star rating is given to the customers when the customers are fully
impressed by the services of the restaurant and the food and beverage services. The

restaurant would also provide the extra services to the customers when the customers are
fully satisfied with the extra services provided by the restaurant.
P3) Current trends and future trends in food and beverage industry
The trends in the food and beverage industry is depending on the customers need and the
choices of the customers as well. The industry is changing from time to time but the
customer is changing their preferences and the also the taste of the food is changed by the
time as well (Espiñeira and Santaclara, 2016).
Customers preferences: as the time is changing the customers preferences are changing but
the services provided by the food and beverage outlets is changing as per the changing
customers customers needs. Now a day’s customers like the spicy food and also exotic
flavours are accepted by the customers willingly. Customers also want that the services
provide by the outlets must be provided to the customers in the form of home delivery.
Food safety: food safety is playing the important role in the customers decisions because
now a day’s customer want everything with the food and the customers want the recipe of
the food prepared and the in some cases customers are also watching the process of making
the food. Food safety is prime motive of the outlets which are providing the services and the
customers are also attracted towards the outlets which are providing the healthy food with
the taste and the services as well (Reynolds 2015).
Technology: as the is time is passing by the customers and the restaurants want every thing
new and fast. So, the outlets which are providing the food and beverage services in the
restaurant. The restaurants are using the technology and the input used for making preparing
the food in the restaurant. In these ways the restaurant would have the time and the cost of
the preparing the products and giving the services to the customers.
E-commerce: restaurant is now using the ecommerce technology of providing the services
to the customers. In these ways the customers are provided the good quality of food and the
efficient services. Outlets which are providing the services are using the technology and the
also providing the home services by the way of the mobile applications.
LO2
P4) Explain the management skills which are necessary in food and beverage industry
The employees which are working in the food and beverage industry need to be efficient
and also able to handle the customers on the effective ways. The employee needs to

manage the food preparations and the food quality as well. Employee also have to manage
the services other than the food and beverage services which are provided to the customers
Hospitality skills: The manager of the food and beverage industry must need the
hospitality skills. It includes the greeting of the customers and good communications skills
which would attract the customers towards itself. The service must be time to time and the
employee must be polite enough while communicating with the customers. Hospitality
industry include the services like solving the problems of the customers as well. Good
communication skill is attracting the customers towards the restaurants and the hotels as
well (Pandey, and et.al., 2016).
Management skills: Management skills include the managing of the employees which are
working in the restaurant or the food and beverage outlets. Skills include the food
preparing management handling the conflicts between the employees which are working in
the restaurants. The employee would be able manage the employees and the services which
are provided to the customers. Management skills include the management of the
employees and ensure about the safety measures of the employee sand the customers
which are visiting the hotel as well.
Time management skills: Time management skills include the managing the time.
Customers want the services fast abut the services must not be too fast like the customers
are not able to finish the starters and the main course is delivered on the table that would be
not be the good impression of the restaurant on the customers. Time management skills
include the time management for the customers which are visiting the hotels and the
restaurants as well.
P5) Legal requirements and the regulatory standards in food and beverage industry
General food law consists of the regulatory standards on the food and beverage industry.
The food and beverage industry are focusing on the following the European legislation
which include the following points (Klassen, and et.al., 2018).
Food safety: As per the European legislation the food and beverage industry include the
food safety. The food safety is important because the food safety is affecting the health of
the customers. The restaurants have to maintain the effective measures for the safety of the
food and also the employees of the restaurants must be trained for safety measures regarding
the food. These must be monitored by the employers of the restaurants and the services must

be improved as well. Unsafe food must not be provided to the customers if provided it
would result in the penalties.
Labelling of the products: The labelling of the food and beverages must be done because
the food according to laws. It must contain the expiry of the food products and the
manufacturing date of the product as well. The labelling of the product includes the food
laws and the effective food service include providing the good quality of the food. The
presentation of the food and the information of the food must be providing to the customers
when demanded if not than it would result in then penalties for the restaurant (Scott
Hawkins and Knai 2017).
Food quality: food quality includes the laws for preparing the food and the food preparing
safety measures. The laws include the guidance for the restaurants in which way the food
need to be prepared and what quality of the food be served to the customers. Providing the
unsafe food to the customers wood land the restaurant in heavy cases and also would result
in the heavy penalties levied by the government.
LO3
P6) Different operational marketing technology for different types of the food
Operational technology is including the services like managing the employee and preparing
the food maintaining the quality of the food and also maintaining the restaurant according to
the customers these operations work for the managers would be improved by the use of the
latest technology. The latest technology is improving the work of the restaurant and also
customers are satisfied with the work of the restaurants (Huang, and et.al., 2017).
Customer service: customer service includes the operational work and the services provide
to the customer must be according to the customers. In operational way the order given by
the customers need time to be fulfilled and for delivering. The technology is helping the
restaurant to fulfil the customers need and deliver the order given by the customers in the
less time and also with the less cost of the preparing the food as well.
Technology: latest technology is used by the restaurant in the food and beverage industry.
In the operational way the restaurant is not using the latest technology for fulfilling the need
of the customers as well. The technology is increasing by the time and the restaurants are
using the technology in 0preparing the food and the delivering the food to the customers as
well. Due to in crease in the technology the food and beverage industry is growing day by

day. The food services are provided by the restaurant in the restaurant and the also the food
is delivered to the customers at the home. The food is ordered through the mobile
applications and the payment is also done through the mobile applications as well. These are
improving the food services and the food quality is also improving the by the food latest
technology as well (Daliri and Lee 2015).
LO4
P7) Factors which are influencing the consumer decision in food and beverage industry
There are several factors which influence the customer decisions in the food and beverage
industry in different ways such as the taste and the quality of the food, the hospitality and the
facilities provided by the restaurant.
Marketing campaigns: when a person comes to know about the facilities provided by the
restaurant to the consumer, it automatically attracts the customer and make a decision. Regular
campaigns should be organised by the restaurants to make the customers aware about the deals
and offers to come and try it. Many restaurants are trying to attract the customers and the
restaurants are also attracting the customers by the way of the marketing and giving the offers on
the food and beverage services of the restaurants (Santoro, Vrontis and Pastore 2017).
Economic conditions: the choice of food ordered by a customer hugely depends on the
economic conditions of the person. According to the prices of the dishes and other food items
provided a person decides that which thing will he buy. The economic conditions of the country
would also have the effect on the customers because if the customers are not able to visit the
restaurants than how would the restaurant earn money and attract the customers.
Personal preferences: at a personal opinion the choice of a customer varies from person to
person. Some people may also be allergic to certain ingredients so they wish to have a larger
variety of food items to be provided by a particular restaurant. Many people nowadays like to
have different sorts of food like Chinese, Italian, Mexican, continental etc so they also expect to
get it all at a same place.
Influence by marketing: when a person suggests a particular place to his friends, relatives or his
known ones it makes a difference. The next time the person would definitely try to go to that
particular restaurant and try its food as a known and a trusted person has suggested about it. The

digital marketing and advertisements also play an important role because when a person again
and again he has a mindset to prefer the one which he has seen multiple times.
P8) Strategies used in food and beverage industry
Many strategies are used to make the work easier, faster and cleaner in a restaurant.
Today’s people don’t like to wait for anything which is done with modern machinery and
technologies (Bresciani 2017).
Technology: the new technologies adopted by almost all restaurants provides a great space and
makes it easier and faster for the restaurants to deliver or serve the food faster to the customers.
The new machines which makes it easier to make the food also makes the working area clean
and hygienic. Food and beverage industry use a lot of technologies to make its work cleaner and
simpler as it also consumes less time. The new technologies also attract customers towards the
restaurant which is very profitable for the restaurant. The technologies act as a boon for the food
and beverage industry.
Marketing: marketing in food and beverage industry is very important and crucial part as it
attracts many people towards it. the way a restaurant presents itself in front of its consumers and
the services provided by it are very important. The marketing strategies adopted by the restaurant
should be customer friendly. The most common way of marketing is mouth publicity or the
social media. The restaurant can also distribute pamphlets or give advertisements to make the
people aware about the place. Another way to attract the customers is by giving discounts and
lucky draws for the customers.
Customer service: The services provided to a customer while he is in the restaurant should be
up to the mark such as the hospitality, the parking services and the healthy atmosphere near the
restaurant you are visiting or the next time the person will think twice before going to that place.
The waste management is also an important factor for attracting the customers. The interiors of a
place is a thing which makes a lot of difference (Bayona-Saez, and et.al., 2017). Everyone likes
the place where the interiors are attractive and wish to go there at least once.
CONCLUSION
From the above report the food and the beverage industry are growing and the industry is
al0 using the latest technology as well. The food and beverage industry are increasing because of
the increasing of the food businesses in the industry. The catering, restaurants, food trucks and

the cafes are running effectively in the industry. The customers are giving the feedbacks and the
reviews in the form of the ratings these ratings are given in the form of the stars which consist of
the one, two, three, four and five-star ratings as well. The latest technology is being used by the
restaurants in the of and beverage industry as well. The industry has to follow the rules and the
regulations which are being levied on the food and beverage industry as well. The industry is
following these rules and providing the effective services to the customers as well. The latest
trends are followed by the restaurants like the customers and are given first preferences and the
food quality is being improved in the industry as well. The restaurants include the proper
sanitation facilities and the proper cleaning facilities as well. Food and beverage industry is
including the services provided by the restaurant and also customers are also satisfied as well.

REFERENCES
Books and journals
Bayona-Saez, and et.al., 2017. Open innovation in the food and beverage industry. Management
Decision. 55(3). pp.526-546.
Bresciani, S., 2017. Open, networked and dynamic innovation in the food and beverage
industry. British Food Journal. 119(11). pp.2290-2293.
Daliri, E.B.M. and Lee, B.H., 2015. Current trends and future perspectives on functional foods
and nutraceuticals. In Beneficial microorganisms in food and nutraceuticals (pp. 221-
244). Springer, Cham.
Espiñeira, M. and Santaclara, F.J. eds., 2016. Advances in food traceability techniques and
technologies: improving quality throughout the food chain. Woodhead Publishing.
Huang, ansd et.al., 2017. Current status and future trends of high-pressure processing in food
industry. Food control. 72. pp.1-8.
Klassen, and et.al., 2018. What people “like”: analysis of social media strategies used by food
industry brands, lifestyle brands, and health promotion organizations on Facebook and
Instagram. Journal of medical Internet research. 20(6). p.e10227.
Pandey, and et.al., 2016. Current developments in biotechnology and bioengineering: Food and
beverages industry. Elsevier.
Reynolds, A.G. ed., 2015. Grapevine breeding programs for the wine industry. Elsevier.
Santoro, G., Vrontis, D. and Pastore, A., 2017. External knowledge sourcing and new product
development: evidence from the Italian food and beverage industry. British Food
Journal. 119(11). pp.2373-2387.
Scott, C., Hawkins, B. and Knai, C., 2017. Food and beverage product reformulation as a
corporate political strategy. Social science & medicine. 172. pp.37-45.
Triguero, A., Fernández, S. and Sáez-Martinez, F.J., 2018. Inbound open innovative strategies
and eco-innovation in the Spanish food and beverage industry. Sustainable Production
and Consumption. 15. pp.49-64.
Valta, and et.al., 2015. Overview of water usage and wastewater management in the food and
beverage industry. Desalination and Water Treatment. 53(12). pp.3335-3347.