Food and Beverage Management Report: Evaluating Business Operations

This report provides a comprehensive analysis of food and beverage management, focusing on the operational aspects of the industry. It begins with an introduction to food production and the case study of Heathrow Airport Restaurant and Lounge Ltd, then delves into different rating systems like hotel and Michelin stars. The report then examines current and future trends affecting food and beverage businesses, including the impact of COVID-19, safety and hygiene, contactless payments, and the role of artificial intelligence and robots. It explores professional food and beverage management skills like communication, problem-solving, and interpersonal skills, and discusses legal and regulatory standards. The report also compares operational and marketing technologies, investigates consumer decision-making factors, and evaluates strategies for attracting and building a loyal customer base. The conclusion summarizes the key findings and emphasizes the importance of adapting to changing trends and customer preferences.

Understanding how to manage
food and beverage operations

Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P2. Different rating systems used for the food and beverage industry........................................2
P3. The current and future trends affecting food and beverage businesses.................................3
M1. Determine how currnt and future trends are affecting food and beverage business............4
D1. Analyse how different kinds of food and beverage businesses have adapted to current and
future trends to meet business aims.............................................................................................4
TASK 2............................................................................................................................................4
P4. Demonstrate professional food and beverage management skill..........................................4
P5. Define the legal requirements and regulatory standards.......................................................6
M2. Discuss the significance and value of giving to meet professional food an beverage legal
and regulatory standards..............................................................................................................7
D2. Analyse the implications of failing to meet the professional food and beverage legal and
regulatory requirements...............................................................................................................8
TASK 3............................................................................................................................................8
P6.Comparison of different operational and marketing technology for a range of different
types of food and beverage businesses........................................................................................8
M3.Evaluate how digital technology develops business execution for a range of various kind
of food & Beverage business.......................................................................................................9
TASK 4............................................................................................................................................9
P7. Investigation of the factors that influence the consumers’ decision on which food and
beverage outlets they select.........................................................................................................9

P8. Analysis and evaluation of strategies used in a range of food and beverage outlets to attract
and build a loyal customer base.................................................................................................10
M4.Evaluate the effectiveness of strategies used in range of food and beverage outlets to
attract and build a loyal customer base......................................................................................10
D3.Critical evaluation of the impact of digital technology both on the operations of food and
beverage businesses and the significant influence it has upon consumer buying behaviour.. . .10
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Food production is one of the main department within there are different actions are engaged
associated to preparing food. Within this process considered raw material cooked and transforms
to prepare one of the tasty dish and food item. For the completion of this assessment, Heathrow
Airport Restaurant and Lounge Ltd is taken in to consideration. It is a sequence of food
manufacturing in the market of UK (Korada and et. al., 2018). This assessment will contain
information about different types of food and beverage services with heir rating system and their
current and upcoming time trends that impact the business of company. It also defines particular
food management skill and legitimate obligations and values to prepare one of the best food,
Furthermore, it will explain the different functioning and promotion technology in different kind
of food and beverage industry. In the last, it contains aspects which influence the decision
making of consumers and several strategies to make loyal consumer base.
TASK 1
P1.
Business Description Advantages Disadvantages Examples
Restaurants Businesses of
restaurants are
highly famous in
current eras they
work to prepare
and serve it to
targeted people
regarding money
to stay always
competitive in
the market place.
The key
advantages of
restaurant
business that
they have
different options
as well as
flexibility to
grow their
business with
customers due to
high rivalry in
restaurant that
can get more
discount and
The limitation of
the restaurant
business which
they have to
bring innovation
and moderation
after duration
that sometime
not is possible
(Islam, 2018).
For example,
Aizle is a main
food and
beverage service
provider in the
whole UK
market.
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packages in easy
way (Reeve and
et. al., 2018).
Contract
catering
This supports to
offer efficient
and best cater
services to best
serve the targeted
people.
It supports to
develop the
accountability
level and engage
with work in
team.
They have to
work tool long
term constantly
so the nature of
the work is much
irritating and pay
is not
accordingly.
There are
different catering
services
overcomes in the
UK market
within Aramark
is well known in
that sector.
Casual dining It is an important
part of food and
beverage service
provider that
enables to
provide quality
services to
consumers.
With the help of
casual dining
consumer attract
towards their
facilities. It is
one of the
efficient forms to
provide service
in better manner.
It is a cost
effective form to
represent them
(Okoronkwo,
2018).
In present time,
casual dining is
highly popular
and different
restaurants are
offering these
types of services.
P2. Different rating systems used for the food and beverage industry
In context of establishment, rating plays an effective position and defined for use the
satisfactory of centers which are provided by using eating place to their target audiences
(Giacomarra and et. al., 2019). It assists to evaluate or determine the diploma of execution with
gear and techniques in meals and beverage industry. In a few nations countrywide authority set
the scheme of score aside from this some no longer observe the regulations and policies to
manipulate the quantity of facilities and great. The rationalization of a few values to manipulate
the diploma of excellence in meals and beverage enterprise is as underneath:
Hotel stars- Hotel stars rating system that are generally use by mist if Food and Beverage
industry organisations in different countries. This rating method provides remarks by using 1 to 5
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according the set benchmarks with hospitality services offered by them. The five star rating
refers regarding high level of facilities and hospitality. 4 rating denotes formal types of services
that are advanced and optimistic in nature. So it is very much crucial to assess own performance
and quality that served by organisation to consumers. So rating system is also used by Heathrow
Airport Restaurants and Longue Ltd. so that consumer’s can effortlessly tale decision in order to
take the advantages of services that provided to them.
Michelin stars- It is some other form of rating that's essential gadget of rating which might
be utilised to determine the first-class of facilities which can be provided with the aid of meals
and beverage industry (Reid and Sanders, 2019). It is utilised by way of the Red Michelin lead
and most effective take into account one to 3 stars to charge level of execution. There are some
set benchmarks and paintings as a hallmark closer to the very well eating. In that one big name
denotes for very good group and two for super cooking and feasible for unique trip. With third
start gives terrific cooking for appropriate services.
P3. The current and future trends affecting food and beverage businesses
Food and beverage sector have several options but due to emerging technology that is block
chain and modifications in consumers taste and favourites with rising cost are efficient part of
specific sector. In present time, consumers become more demanding so there are different kinds
of changes and trends take place in food and Beverages business. The explanation of some
current trends and future trends is explained as under in context of Food & Beverage businesses:
Current trends- In current era, entre world is struggling COVID 19 pandemic and motive
of which there are diverse type of change are made by F&B quarter business. Safety and hygiene
is one in every of them which are exceptionally have an effect on the enterprise of meals
industry. Cause of it, the enterprise like Heathrow Airport Restaurants and Lounges Ltd. Make
extra attention at the protection and hygiene related activities inside eating places and organise
the seating association in accordance the safety measure (Elshaer, 2020). Another trend is
contactless fee which additionally impacts the commercial enterprise of meals and beverage
enterprise. Due to corona virus difficulty, the companies of particular enterprise make contactless
bills with the aid of making excessive use of technology in time period of price apps. This
definitely affects the firm as man or woman who is accountable to charge now make his
contribution in different sports of commercial enterprise.
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Future trends- In upcoming time, there will be several varieties of changes and
developments will play a powerful role in business. In Food and beverage zone, in future,
artificial intelligence, robots in motel & eating places settings and enhance F&B transport at
domestic will some trends so as to arise (Field and et. al., 2018). As humans incredibly make use
era of their day by day life rely it for their basic work and need. So in destiny they use it in
ordering food in doorstep delivery and other. Companies may also make use advance era in term
of robot concerning serving meals etc. This affect the organisation in term of investing excessive
price in make use of synthetic intelligence.
M1. Determine how currnt and future trends are affecting food and beverage business
Cause of COVID 19 pandemic situation, in existing time there are diver sort of
modifications are made with the aid of meals Sector Company in time period of safety and
hygiene like contactless rate, protection diploma and plenty of extra. If the business enterprise
will not make alternate then the country wide authority will execute exceptional and others
which have an impact at the company. In context of future trends, synthetic intelligence and
robots in eating places and others with a purpose to help in improving the logo picture, market
role and decorate productiveness or sales as well as assembly the enterprise intention of it.
D1. Analyse how different kinds of food and beverage businesses have adapted to current and
future trends to meet business aims
Diverse sorts of meals and beverage corporations have tailored to give and upcoming
tendencies to take improvement of their commercial enterprise, maintaining and surviving
enterprise in developed manner and assembly client needs in addition to preserving them till long
term (Fuerst and Gross, 2018). If the undertaking will no longer recall current and future
developments like protection & hygiene, contactless fee and use of artificial intelligence, on line
shipping respectively then it unfavourably affect the business in terrible manner.
TASK 2
P4. Demonstrate professional food and beverage management skill
There are several professional and management abilities and competencies are important in
food and beverage industry. The description of skills is important in reference to Heathrow
Airport Restaurants and Lounges Ltd. is as below:
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Communication skill- It indicates to the ability that can be utilised by the people when
offering several kinds of data. Some examples contain communicating new ideas, feelings or
even an update on their project. There are two key form of communication such as written and
verbal. In Food and Beverage Organisation, this skill is crucial to the administrator and other
individual of the venture so that they can make an appropriate integration with their customers.
In Heathrow Airport restaurants and Lounges Ltd. with the support of this ability, the
administrator communicate with consumers and offer information about the goods, services and
offering effective solution in context of their queries.
Problem solving- It is other appropriate skill that is significant and play and important role in
food and beverage sector ()Wanja and Achuora, 2020. Generally, it is a skill of resolving issues
and confronts. In Heathrow Airport restaurants and Lounges Ltd. with the support of this ability,
the administrator can resolve problems and of customers and provide them effective solution in
order to satisfy them.
Interpersonal skills- It denotes to the behaviour and tactics of people which is utilise to
make communication with others properly. This ability plays an effective role in food and
beverage business. In Heathrow Airport restaurants and Lounges Ltd. with the assistance of
interpersonal skills, the manager and other people can treat target audiences in warm form.
Workers can treat and interact them in greetful manner and serve in better form.
Professional Food & Beverage Service Standards: Checklist and Questionnaire Form
Food Service Skills:
1. What are five capabilities that a green Restaurant Supervisor or Restaurant Manger have to
have so that it will operate an powerful business?
(a) Communication
(b) Problem solving
(c) Multi tasking
(d) Good planners
(e) Consistent
2. What are 5 critical abilities for handling requirements and projecting a expert photo inside the
Food & Beverage quarter?
(a) Leadership skills
(b) Organisational skills
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(c) Customer services
(d) Interpersonal skills
(e) Knowledge of safety
Beverage Service Skills:
1. What are 3 various styles of beverage service encounters?
(a) Remote encounters
(b) Face to face or direct encounters
(c) Phone encounters
2. What are three pre-service and three put up-provider duties?
(a) Digital and Email marketing
(b) Welcome to customers
(c) Starters
(d) Responses
(e) Contact to customer
(f) Provide discount
Equipment Management skills:
1. How ought to equipments be cleaned and manage pre and submit service?
Cleaning and maintaining equipments are notably critical with the assistance of sanitizers
and other cleansing beverages (Chamola and et. al., 2020). The safety ought to be managed
hygiene to do away with the bacteria and germs for fitness.
2. Why is it crucial that gadget ought to be wiped clean and maintained?
It is surprisingly crucial that contraptions and equipments must be cleaned in order that
hygiene has to be controlled to offer one of the powerful skilled target audiences.
P5. Define the legal requirements and regulatory standards
Legal and Regulatory Requirements:
1. What are the legal desires and regulatory standards in reference to the cleaning and manage of
system which Food and Beverage service groups need to fulfil with?
For the food and beverage industry, there are different kinds of legal rules and
legislations are very much important that are Food Act 2006, Food Regulation 2006, Food
production safety Act 2000, Food hygiene act 1996, Food safety regulation 1995 and Food
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production regulation 2014 etc. are highly crucial for a company in order to set structure for
administrating the quality in food and beverage business.
2. What are some of the alternative the legal desires and regulatory standards that Food &
Beverage service shops need to follow?
For the specific sector, there are some kinds of legal requirements and regulations plays
key function that are Data protection act, Licensing and franchising with registrations regarding
several services.
3. What are the results of failing to satisfy the prison and regulatory necessities of Food &
Beverage requirements in paperwork for general operational overall performance?
Failing in legal and regulatory needs regarding Food & Beverage sector that hinders whole
performance of an establishment in providing their efficient traits. Organisation fail to meet set
benchmarks in positive manner and hinder the self interest of enterprise to get best outcomes.
Observation record of the visit:
I analysed to visit the Docklands Academy of Hazey, Haz or Taz and once I entered into the
restaurant it is highly relatively, individual sit on their places and take food (Korada and et. al.,
2018). The services are much fast and all kinds of food are offered there majorly people enjoy
the street food. With the thrilled and surprised by the very high pricing but it is valuable. Their
services are very much pleasant to provide one of the immense experiences to me. The
atmosphere is very much quite and favourable with good lighting. So the entire experience is
good when staying the specific restaurant chain.
M2. Discuss the significance and value of giving to meet professional food an beverage legal and
regulatory standards
If the business of company include legal and regulatory standards the it running its
business in systematic form as well as support in sustaining and surviving it till long term.
Additnally, there will not any sort of problem also faced by the restaurant associated to
government policy (Islam, 2018). Along with this, food laws are to minimise the risk of unsafe
food and protect it as well as those consumers have the information needed to make an informed
decision.
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D2. Analyse the implications of failing to meet the professional food and beverage legal and
regulatory requirements
If the business of enterprise include legal and regulatory benchmarks then it running its
business in systematic manner. If the food and beverage sector organisation fail to meet the
professional food and beverage, then it affect the business performance of the company as well
as affect the position of the venture in the marketplace (Reeve and et. al., 2018). So in order to
meet the professional requirement of food and beverage sector organisations, management
should follow and consider different laws and legislations like Food Act 2006, Food Regulation
2006, Food production safety Act 2000, Food hygiene act 1996, Food safety regulation 1995 and
Food production regulation 2014 etc. These laws support in minimising the risk o unsafe food
and protect it as well as support in maintaining images and position in particular market.
TASK 3
P6.Comparison of different operational and marketing technology for a range of different types
of food and beverage businesses.
In food & beverage industry, they implements several technologies in order to develop and serve
food items to gain experiences for targeted clients. With aids of performing as well as advertising
technology restaurant such as Heathrow Airport Restaurant and Lounge Ltd. obtain competitive
advantages which are described below:
Operational technology Marketing technology
Operational technology represent as the
software as well as hardware that aids for
noticing or bringing optimistic changes by
evaluating as well as determining industrial
equipments, distinct methods and events for
gaining finest outcomes. In addition to this, it
is much effective in context to food &
beverages industry to rendered one of the key
food and practices after contacting the
appearing desires and expectation of clients. At
present times, respective restaurant facilitates
Advertising and marketing and advertising
technology are taken into consideration to be
one of the critical factors inside present
worldwide for accomplishing at board style of
clients affirmatively. With the aids of social
media, a firm might also moreover able to
achieve a huge range of audiences with a bit of
luck. further to this, it aids in growing
affirmative reputations in the front of clients
for being aggressive through developing norms
similarly to strategies for appearing in the
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the cashless transaction so that it provides
facilities to targeted customers.
systematized way if you want to gain
determined goals.
With to take orders and endorsements to
deliver the unique facilities these days’s the
operational technology plays maximum crucial
feature as opposed to taking orders in written
shape that now not handiest maintains rate
however more over time. So the respective
enterprise can utilize a unique form of
operational technology to develop the
information of goal audiences.
Apart from this, advertising and advertising era
which ought to be utilized in connection with
meals and beverage company to distributes the
desired records on net web sites to perform a
wider variety of consumer base. It gives
suppleness of feasible customers to get one in
all tremendous facilities. For an instance,
unique corporations utilize social media as a
critical device to reap the style of clients.
M3.Evaluate how digital technology develops business execution for a range of various kind of
food & Beverage business.
Digital Technology co-operates an effectiveness into the improvement as well as development
within the performance of business of Food & beverage firm. In context of Heathrow Airport
Restaurant and Lounge Ltd, with assistance of efficacious utilisation of digital techniques, their
management may develops awareness related to their new as well as existent goods & services of
its restaurants. Such as the business may utilise technology in the procedures of manufacturing,
operative practices such as online payment, digital menu and advertisement of their items
through applying social media and also many other tools. Along with this, it would also aids in
maximising performance of the business as well as accomplishing the goals in much effective
way.
TASK 4
P7. Investigation of the factors that influence the consumers’ decision on which food and
beverage outlets they select.
Within respective sector, their services plays main role which constantly or indirectly aids into
consumers decision making. In context to Heathrow Airport Restaurants and Lounges Ltd. it
uses various aspects that aid into developing clients decision which are developed below:
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