Detailed Report on Food and Beverage Management and Strategies

This report provides a comprehensive overview of the food and beverage (F&B) industry, examining various aspects of its management and operations. It begins by outlining the significance of the F&B sector, its composition, and its contribution to the economy. The report then delves into key prof...Read More

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Table of Contents
INTRODUCTION ..........................................................................................................................3
LO 1 and LO 3.................................................................................................................................3
LO 2.................................................................................................................................................3
Professional skills related to Food and Beverage management...................................................3
Regulatory standards and legal requirements F&B service should comply with........................3
Importance of legal requirements and consequences of failure to meet these.............................4
Impact on business performance of failure..................................................................................4
LO 4.................................................................................................................................................4
Factors that influence on decision making procedure of consumers...........................................4
Strategies that F&B outlets undertaken to retain and attract people............................................4
Effectiveness of various strategies...............................................................................................5
Role of digital technology............................................................................................................5
CONCLUSION ...............................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Food and beverage industry is largest and fastest growing sector in the world, it
contribute in development of economy in UK. By managing F&B operations effectively within
this sector, businesses can generate revenue and increase their profit margin than past few years.
It is made up of several segments, including food additives, packaged foods, alcoholic drinks,
healthy and natural foods etc. This report is based on Food & beverage sector and explains
different types of businesses performing within industry for long time. It justifies main rating
systems used internationally and nationally, current and future trends and define how these
trends impact on F&B businesses. It clarifies, different operational and marketing technologies,
its impact on consumers purchasing behaviours. Furthermore, explain the ways businesses meet
business goals by implementing and adapting these trends as mentioned below. It justifies
professional F&B management skills, legal requirement as well as regulatory standards that
industry services must comply with and impact of failure to meet required legal standards on
overall performance of business. Moreover, it explain factors that affect consumer decision on
which F&B outlets they select and also define strategies used in different outlets of Food and
Beverage to build and attract loyal consumer.
LO 1 and LO 3
Has been covered in fact sheet
LO 2
Professional skills related to Food and Beverage management
Professional skills is required to run each and every function of F&B management
effectively within hotels. For example, to provide the best food service to consumers Hilton hotel
cooking staff must have all the abilities that helps to prepare dishes tasty or healthy. Food
decoration is the main part of F&B management, garnishing dishes is very essential for attracting
consumers. Employees have the ability to garnish the items and prepare food or drink perfectly
which is important for them. Food labelling skills make staff able to present dishes on table
effectively, that helps consumers to chose the best one for themselves. In labelling all the
information about food ingredients which has been used are mentioned in advanced.
Regulatory standards and legal requirements F&B service should comply with
In each and every nation, food is governed by the complexity of regulations or laws that
set out requirement of government to be met by large food chain operators to assure food is

good, safe and adequate quality. According to regulatory standards of food services, hotels and
restaurants must clean all the equipments before using it while cooking food. They need to
maintain proper hygienic environment around cooking area. Food safety modernization act
helps in prevention of food borne illnesses. Organizations must comply with standards that
related to food safety and management which is highly beneficial for them.
Importance of legal requirements and consequences of failure to meet these
It is very essential to comply with legal requirements of food and beverage services, is
helps to grow business effectively and enlarge consumers base rather than before. F&B services
is bounded to cater safe to eat food that is produce by following sanitation and hygiene practices.
On the other hand, when organization such as Hilton hotel get failure to meet legal requirement
they cannot be able to increase revenue and profit. It affect on its business growth, success and
market position.
Impact on business performance of failure
If organizations within Food and Beverage sector is failed to meet required legal
standards they are unable to sustain for longer time period, it affect on entire performance of
business negatively.
LO 4
Factors that influence on decision making procedure of consumers
Quality of food is one of the factors that impact people decision on which outlets of
Food and beverage is best for them. Food quality must be considered by clients in which the size,
colour and consistency of dishes play essential role. When restaurant provide quality meal and
services they can be able to attract consumers and build good image in market that also helps
people to take their decision.
On the other side, personal preferences is the another factors that influence decision
making process of consumers about which food and beverage outlets they can chose. Clients
behaviour at personal level is affected by different shades of dislikes, morals, likes and values.
Strategies that F&B outlets undertaken to retain and attract people
In order to retain people and attract more consumers towards business, F&B outlets must
apply different types of strategies such as restructure overall structure of dining hall. It is one of
the best activity that they can used for further growth and success of business.

By creating social media webpage they can garb the attention of loyal consumers as well
as others, it is beneficial for overall business and make them able to build high position in market
rather than before.
Effectiveness of various strategies
Interiors of restaurant and cafe is the main source of attraction, it is the best and effective
strategies can adopt by businesses to retain people with them. Comfortable setting and
comfortable environment around dinning areas make them able to feel good.
Social media webpage is also very effective strategy, it garb the number of consumers
attention because most of the people are now on social media sites where they explore each and
every area.
Role of digital technology
Digital technology play vital role in above strategies and also enhance the performance of
business effectively. Social media is the part of digital technology that allow people to gather any
information in which they are interested. With the help of digital technology management can
post its new infrastructure image easily and spread it all around the world effectively.
CONCLUSION
From above, it has been concluded that hotels, restaurants, catering and lodging are the
different types of businesses successful working under F&B industry. They used five star as well
as seven star rating system which is beneficial for overall business. Furthermore, digital
marketing and TV advertisement garb the attention of consumers and impact on its buying
behaviour effectively. Organisation performing under Food and beverage sector, used Oxy fryer
and computer applications for enhancing the performance and increased profitability. Moreover,
with the help of applying different strategies they can run business efficiently and effectively and
also cater services according to the needs of consumer. Organization must comply with legal
framework and follow regulatory standards in overall business operations. Professional skills
helps to operate each function effectively, personal preferences and other factors affect decision
taking activity of people.

REFERENCES
Book and Journals
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Boutros, B.A.S and et.al., 2014. Food safety traceability systems in the maritime catering
logistics. Food and Nutrition Sciences. 5(15). p.1447.
Bujisic, M., Hutchinson, J. and Bilgihan, A., 2014. The application of revenue management in
beverage operations. Journal of foodservice business research. 17(4). pp.336-352.
El Demerdash, J.M., 2017. Waste management in food and beverage operations: The case of
Alexandria. International Journal of Heritage, Tourism, and Hospitality. 10(2/2).
Kelly, B and et.al., 2015. New media but same old tricks: food marketing to children in the
digital age. Current obesity reports. 4(1). pp.37-45.
Mutunga, S.L., Minja, D. and Gachanja, P., 2014. Innovative adaptation and operational
efficiency on sustainable competitive advantage of food and beverage firms in
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Radzi, R.M., Saidon, I.M. and Ghani, N.A., 2016. Risk management in food supply chains by
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Reilly, A.H. and Hynan, K.A., 2014. Corporate communication, sustainability, and social media:
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Salleh, S., Hashima, N.H. and Murphy, J., 2015. Instagram marketing: a content analysis of top
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Velazquez, C.E. and Pasch, K.E., 2014. Attention to food and beverage advertisements as
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Online
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