Food and Beverage Operations in the Hospitality Industry Report

This report provides a comprehensive analysis of managing food and beverage operations within the hospitality industry, focusing on the "Ritz Hotel" in London. It begins with an introduction to food and beverage management, followed by fact sheets covering industry sectors, grading systems, current trends, and operational and marketing technologies. The main body of the report delves into professional skills such as customer service, communication, team leadership, and multitasking, highlighting their importance in the sector. It also examines legal requirements and regulatory standards, including food quality, safety, and licensing. Furthermore, the report investigates factors influencing customer decision-making, such as food quality, cultural and financial factors, and explores strategies to attract and build a loyal customer base, including innovation, differentiation, and promotional offers. The report concludes with a summary of key findings and references.

Managing food
and
Beverage operations.

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
LO 1 & LO 3....................................................................................................................................3
LO 2.................................................................................................................................................7
P4 Demonstrating different professional skills...........................................................................7
P5 The legal requirements and regulatory standard....................................................................8
LO 4.................................................................................................................................................9
P7 Investigate different factors for influence customers decision..............................................9
P8 Strategies used in range of food and beverages outlets to attract and build a loyal customer
base............................................................................................................................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
A food and beverages manager is forecasts the plan and control the ordering food and
beverages for the hospitality industry and property. This also manages all the finance related
whole process of purchasing food and drink of the hotel premises. The present report based on
“Ritz hotel” which is located at prime position on piccadilly in London. The hotel is one of the
world most prestigious and best known hotels. The project is divided into two part ones is fact
sheet and another part will covers in report. The fact sheet will present different types of
businesses in F&B industry with its profiling of selected business. Second fact sheet will explain
the different rating system used in F&B sector. Third fact sheet includes current and future trends
which are affecting to F&B business. Another part of fact sheet will shows the operational and
marketing technology which are help to enhance performance of company.
Second part of project which is report will include different professionals skills within the
organization. This will explain various legal actions and legislations standards that food and
beverages sector. The report will investigate factors influence decision-making process of
consumers. At the end of report, analysis different strategies used in range of food and beverages
for attract more customers and build loyal customers base within the hotel.
MAIN BODY
LO 1 & LO 3
Covered in fact sheet
FACT SHEET 1 SECTOR OF THE HOSPITALITY INDUSTRY
FACT SHEET 2 GRADING SYSTEM
FACT SHEET 3 TRENDS WITHIN THE HOSPITALITY SECTOR
FACT SHEET 4 OPERATIONAL TECHNOLOGY
FACT SHEET 5 MARKETING TECHNOLOGY
LO 2
P4 Demonstrating different professional skills.
In the Food and beverages sector is required various professional skills which are help to
people to grow in business sector in effective manner. Professional skills are plays an very
important and effective role in the business for Growth. Those professional skills are as follows:
Customers services skills:

Customers services are very important professional skill which are important in food and
beverages sector (Davis and et.al., 2018). In respect to Ritz hotel, customers services includes
positive attitude, listening skills for taking order form customers and positive language form
communicate with customers. With the help of this skill, customers are more satisfied and
motivated towards business by playing their effective role. Through that customers are attracted
because they got best services from hotel.
Communication skills:
Communication skill are ability to use when giving and receiving various types of
information. This skill is very important in the food and beverages sector because in that sector
more customers are visit on daily basis. In that case need to use simple and proper language with
customers are help to understand needs of customers (Dopson and Hayes, 2015). In context of
Ritz hotel, employees and staff members are completely trained for about the communication
because at their visit different country people. In this case, communication skill have to be
effective and valuable for the business.
Team leadership:
Team leadership skill is another skill which is plays a very important and effective role in
the food and beverages sector. This help to lead all the followers in proper manner by giving
proper and right instruction to them. In respect to Ritz hotel, leader have good qualities are fair
and kind behaviour with others, willing to delegate, respectful to others, confident in the team,
strong organization skills and a clear communication skills. The leadership skills are more
important in Food and beverages sector and industry.
Multitask skills:
Multitasking is another important skill in the food and beverages sector. This creates
more effectiveness in the employees. This is an apparent human ability to perform more than one
task or activity at the same time in the business and workplace in effective manner. This help to
improve performance of employees at workplace in effective manner. In respect to Ritz hotel,
work are divided as per post and position of people (Important Restaurant and Food Service Job
Skills, 2019). But in the same case employees and staff member on leave. In that another
employees have handle responsibilities of another in the absence of them. Through that
multitasking is important skill in the Food and beverages sector.

Those are the important and effective professional skills which have to be performed in
proper manner within the hospitality sector.
P5 The legal requirements and regulatory standard.
The primary area is concerns with the food and beverages industry which is as pertains to
the laws obviously has heavy concentration on food safety and distribution. There are different
laws which are plays an important and effective role in the business for its growth factors in
effective manner. The different laws and legislations requirements in food and beverages sector
are as follows:
Food quality and standard:
FAQ's food quality and standard is concerned with the maintenance and improvement of
the quality and safety of food at the international, regional and national level. This help to
promote the establishment and operations of national regulatory frameworks (Errisuriz, Pasch
and Perry, 2016). This regulation standard are more important to follows by Ritz hotel it deals on
international level in effective manner.
Food safety and inspection services:
The food safety and inspection services are more effective and important for the business
and for its growth. This regulation department is responsible for ensuring the nations supply of
meat, poultry and egg products is safe and correctly labelled. This law is required in Ritz hotel
because they use this raw material for preparing non veg food for customers.
Food safety act 2013:
The act of food safety regulatory system in the country (Wood, 2018). This provides
proper protection to customers, so they will have access to local foods and food products that
have undergone throughout. This legislation is completely required in food and beverages
industry as well as Ritz hotel in effective manner.
Liquor licensing:
This is another important licence for food and beverages sector because they have sales
liquor to their customer as per their requirements. This is effective and valuable for the company
and hotel image to have best to licence for liquor industry (Maloney and Hardman, 2019). In
respect to Ritz hotel should use liquor licence keep their brand values and image safety in
effective manner.

Those are the important and effective legislations and regulatory standards which are help
to keep their food safe and customer as well. Those are protected form market work and
legislations.
LO 4
P7 Investigate different factors for influence customers decision.
There are various factors that can affect to customers and influence decision-making
process of them. These factors include satisfaction, perceived values and loyalty, services
quality, food offering, physical environment and connectivity. Those factors are as follows:
 Quality of food is influence customer and their decision-making process for purchasing
food. Nowadays customer want the best quality of food against of their paying amount
because they are very health conscious (Martin-Rios and et.al., 2018). In that case they
want the best quality of food with hygienic. This is the factor which can affect to quality
of food.
 Cultural factors: Culture factor is also the strong factor which can affect to customers
and their decision-making because most of the Hotel only sales non veg foods but
customer want veg food. Through that customers are note purchase any food with this
particular restaurant. This is factors which can affect decision-making process of Ritz
hotel customers.
 Financial factor: Financial factor is totally about needs, backed by a logic that what
makes sense and also fits in the best interest on the customers. This factor also plays a
very important role in the buying decision (Sethi and Richter, 2017). Most of the
customer are not bare higher price of product because their net income is not enough.
Through that, financial factor is affect to customers and their decision-making process.
Those are the factors which can affect to
P8 Strategies used in range of food and beverages outlets to attract and build a loyal customer
base.
There are various factors which can affect to customers and their decision-making
process in the food and beverages sector. For that here is mentioned different range of strategies
which are used in food and beverages outlets to attract more customers and build a loyal
customer base. The strategies are as follows:

Innovation and differentiation:
In the industry, current most of the people are look and seeks to eat healthy food and
beverages because they become a more health conscious. In that case, Ritz hotel can add healthy
and fruity dishes in their menu list with its ingredients list is help to attract more customers
towards the hotel in effective manner (Shahidi, 2015). Through that, hotel manager able to build
loyal customers base in effective manner. This creates more flexibility for peoples in effective
manner because by these customers have knowledge about hygienic food.
Happy hour means happy profits:
The purpose of happy hour is to bring in more customers and boost the sales of hotel
during the slowest time of the day. Most of the hotels are think that happy hour in the late
afternoon Monday to Friday that is up to manager what is their happy hours is going to
depending on when customers are visit their restaurant in the particular (Smethers and Rolls,
2018). Ritz hotel manager if uses this strategy than more customers are attracted towards and
build a loyal customers base because this scheme is best for kitty party, birthday party and
another parties.
Those are the strategies which are help to attract more customers and build loyal
customer base in an effective manner.
CONCLUSION
From the above study, it had been concluded that the Food and Beverages management
has important in the industry for gaining effective image at marketplace. The report covered the
various important and effective activities which has important for food and beverages
management industry. The restaurant, beverages, hotels and catering system has different types
of businesses which had been included in F&B sector. This had been covered by the various
rating system like Safer food better business and Food hygiene rating system, that had followed
at national and international level. Food safety and transparency and Rising uncertainty has the
current and future trends which has influence customers and their decision-making for
purchasing food. This has covered by different operational and marketing technology that had
been helped to enhance business and its performance at market place. These technologies had
been affect to customers decision-making process in respective manner. Professional skills has
completely important for food and beverages sector like Customers services, Communication,
Team leadership and Multitask skills. These skills have helped to perform well in hotel. The

legal aspects have very important to follow by hotel for their safety. It had been also concluded
that the quality of food has factored which influence customers decision-making. For that here,
has mentioned different strategies for attract more customers and build loyal customer base
within the hotel.

REFERENCES
Books and Journals
Davis, B. and et.al., 2018. Food and beverage management. Routledge.
Dopson, L. R. and Hayes, D. K., 2015. Food and beverage cost control. John Wiley & Sons.
Errisuriz, V. L., Pasch, K. E. and Perry, C. L., 2016. Perceived stress and dietary choices: The
moderating role of stress management. Eating behaviors. 22. pp.211-216.
Maloney, N. G. and Hardman, C. A., 2019. Do low-calorie sweetened beverages help to control
food cravings? Two experimental studies. Physiology & behavior. 208. p.112500.
Martin-Rios, C. and et.al., 2018. Food waste management innovations in the foodservice
industry. Waste management. 79. pp.196-206.
Sethi, S. and Richter, J. E., 2017. Diet and gastroesophageal reflux disease: role in pathogenesis
and management. Current opinion in gastroenterology. 33(2). pp.107-111.
Shahidi, F. ed., 2015. Handbook of antioxidants for food preservation. Woodhead Publishing.
Smethers, A. D. and Rolls, B. J., 2018. Dietary management of obesity: cornerstones of healthy
eating patterns. Medical Clinics. 102(1). pp.107-124.
Wood, R.C., 2018. Strategic questions in food and beverage management. Routledge.
Online
Important Restaurant and Food Service Job Skills. 2019. Online. Available through:
<https://www.thebalancecareers.com/restaurant-and-food-service-skills-2062470>.