Comprehensive Report: Managing Food & Beverage Operations (Module)

This report provides a detailed analysis of the food and beverage industry, encompassing various types of businesses like quick-service establishments, catering services, and restaurants, along with the rating systems used to evaluate them. It explores current and future trends impacting the industry, such as changing customer preferences, mergers and acquisitions, food safety concerns, digital transformation, and corporate responsibility. The report also delves into the professional skills required for managing food and beverage organizations, legal and regulatory requirements, and a comparison of operational and marketing technologies. Furthermore, it examines factors influencing consumer decisions and strategies employed by food and beverage outlets to attract customers, using Quo Vadis as a case study. The report emphasizes the importance of adapting to market trends and employing effective strategies to maintain a competitive advantage in the dynamic food and beverage sector.

Managing Food & Beverage Operations

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1 Explanation of various types of business within the food & beverage industry....................3
P2 Explanation of various rating system used within the food & beverage industry..................5
P3 Brief description of current and future trends affect food & beverage industry....................6
TASK 2............................................................................................................................................7
P4 Professional skills require for run food and beverage organization.......................................7
P5 Explanation of legal requirements and regulatory standards require for food and beverage
outlets...........................................................................................................................................7
TASK 3............................................................................................................................................7
P6 Comparison & contrast between various technologies use for operation and marketing
technology....................................................................................................................................7
TASK 4..........................................................................................................................................10
P7 Factors which directly influence consumer decision. 2600..................................................10
P8 Strategies use by food and beverage outlay to attract their customers. ...............................11
CONCLUSION .............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Food and beverage is type of sector which include within hospitality sector of business.
Tin this organization are engaged in providing and offering food and beverage related product as
well as services. To understand this concept Quo Vadis has been taken. It is situated at London
and famous as modern cuisine restaurant as it provides best food dishes as well as cuisine to their
customers. This report is formulated to define various types of business in which people can
engage to run their food business, rating system use for give rate to organization. This also define
trends which affect food and beverage industry and on the basis of that technologies use by
manager for ration their loyal customers. It also includes way through which customer take
decision and impact on loyalty program for maintain position of organization within market.
TASK 1
P1 Explanation of various types of business within the food & beverage industry.
food & beverage this sector is included in hospitality industry. It is consider as most
profitable and trending sector for business thus individuals focus on theses sector as investment
within portfolio is generate more profit as compare to other sectors. There will be various way or
methods through which personal engaged with food and beverage industry theses are define
below:
Quick-service Establishment: In this type of food organizations they are established for
the purpose of providing q1uick food services, in theses type of restaurants there will be fewer
employee and mostly theses organization have self service norms. It includes McDonald,
Subway, Pizza Hut etc.
Catering Businesses: Theses types of business are established for provides their serves
for special occasion. Manager take order and on the basis of that they serve food and other
service in parties, anniversary, birthday weddings. PenniBlack Catering Services is run their
business successfully in London (Salim, et.an 2018)
Restaurants: In this type of food and Beverage, individuals offer different food and
drinks to their customers , thy locate their restaurant where they provides seating, facility to their
customers. Divine Dine is famous restaurant of UK which provides best quality of food to their
customers.

Food Management: This is new trend in hospitality sector of Food industry, various
organization or hotel start to procedure their own food products they offer organic food serves to
their clients. It also includes hotels which provides food serves to their guest. Blackpool Hotel is
provides these kind of service.
Food Presentation: Apart from offering food and beverage serves now days people or
companies engaged in offering best kind of food presentation services to guest. Organizations
hire petrosals who have great skills for present food in attractive way as customer directly
influence by the way host represent food on their table.
Takeaways:Most of restaurants start this kind of serve in which customer can order and
eat their food another place. Burger King offer these kinds of services.
Clubs: In this type of food and beaver sector, organization provides food as well as
entertain facilities to their customers. Platinum Lace is one of the popular club of London It
attract foreign tourist.
Quo Vadis is part of food and beverage industry. The word is Latin which means where
to go, this restaurant is run successful business in London (Han, Lee, Chua, Lee, and Kim,
2019).
P2 Explanation of various rating system used within the food & beverage industry.
Customers on the basis of giving rating can able to find out which restaurant or clubs or
take way organizations provides them best quality of food services. Thus institutions on the basis
of providing food services able to rate food industry, following are the systems which define
below
Star rating systematic: In this type of rating system food and beverage organizations are
rate on the basis of rate them stars. Institutions select 5 star rating on the basis of that
organizations are reviewed. 5 star rating given to those restaurants or cafes which provides best
food serves as well as they have offer different services , presentation of food and con the basis
of reviewing feedback of customers institutions gives rating to organizations. One star rating
restaurants generally not provides effective food serves thus theses organizations are treated as
weak restaurants.
Hygiene rating systematic: In this type of rating system, organization are treat or rank
on the basis of offering hying food products or beverage food items. The whole UK”s

organizations has been review ans on the basis of that government institutions take decision by
using hygiene products.
Food rating scale systematic: This is also one of the famous method which is apply by
organizations. In this 1 to 10 rating scale are selected as measurement criteria and on the basis of
that food cafe or sectors of food and beverage industry has been selected or rated. Those
organization which have 10 or up-to 8 rating scale is consider as best restaurant and serves
provides cafe. Customers on the basis of their rating scale prefer restaurants or hotels where they
can explore best kind of food.
Food critic rating systematic: In this system food sectors are rate on the basis of review
and feedback given by experts. This type of rating system generally use to find out best
restaurant in particular place, or for finding out and given position to be the best restaurant
generally 5 stars restaurants are include in the competition. Thus experts on the basis of their test
and services review from restaurants select the best restaurants.
Chart rating: This is consider as simple and easy way of giving rating to food and
beverage industry sector organization. In this 3 criteria has been formulated and on the basis of
that restaurants are rated. it includes good, very good and excellent. theses criteria of
measurement is also selected for the purpose of give rating to food dishes also on the basis of
that organization has been rated. those restaurant or hotels which have excellent rating for their
food has are best for customers (Artto, Ahola and Vartiainen, 2016).
Quo Vadis use 5 star rating scale. This organization have been rate 4.4 star this measure
that it is offer best quality of food and beverage dishes to their customers.
P3 Brief description of current and future trends affect food & beverage industry.
At present time period with the impact of COVID – 19 there will be many changes has
been arrived within the food and beverage industry. Theses changes are use to make this sector
more widespread and flexible. Theses trends are generally focus on managing to food and
beverage system as well as focus on quality. Following are the recent & future trends
Change in preferences of customers: With the changes of time customers demand and
and their preference has become more versatile. They become literate thus they concern about
standard, quality, and safety for their food dishes. Even now due to this pandemic period
customer prefer those food dishes which help in increase their immunity as well as they on the
basis of quality of product order these dish which satisfied for their needs within specific rate.

Merger & acquisition policy: This is the new trends within the food industry as
multinational organization or corporation to spread their food market acquire local firm or they
contract with local restaurants or by opening franchise In local market. McDonald, burger king,
and other restaurant focus on this type of strategy.
Food safety: People get literate thus they now focus on the food safety, They are getting
more concern regarding information of ingredients organization use in food dishes , quality
standard as well as they took order before taking concern regarding essential information. Thus
restaurants need to clearly explain about their dishes ingredient they use their impact all these
information are essential to define during the time of providing services.
Digital transformation:Food sector use digital technologies through which they can
easily contact with their customer, as well as provides attractive offer and service by using digital
technologies. At present time customers by using online portal can able to order their food and
beverage item. They can also enjoy food delivery serves as many restaurants use this for increase
their sales as well as market area. Now days restaurant or hotel use robot for serve food to their
guest.
Infrastructural facility: With the changes of technologies many organization use or
adopt unique infrastructure of their restaurant which attract customers. Now days personal
establish restaurant or hotel for specific them and these are attract or influence customer.
Restaurant Ours, Proud Cabaret city, Friends, The Little Yellow door, are some of example of
restaurant which famous for their unique them (Knollenberg, Duffy, Kline and Kim, 2020).
Corporate responsibility: This is future trend that comes in food industry.
Organizations need to focus on protect their environment by using optimum utilization of
organic food ingredients as well as control the environment changes .
Quo Vadis is run its business in food and beverage sector in effective manner.
Management department of this restaurant focus on using digital technology on the basis of that
they communicate with their customer as well s they focus on cleanness and safety measure as
this will useful for bot h the workforce of the restaurant and the customers who visit the
restaurant. They focus on using organic ingredients to manufacture their food product as wells its
management department by using social media platform attract customer towards visit the
restaurant. They formulate polices on the basis of can marketing trends.

Future trends are consider as essential point for plan future business strategy, different
types of sectors or business run within the foods and industry sector on the basis of their needs
and suitability purpose use those trends in effective manner through which they can able to attain
competitive advantage. Quo Vadis is provide their service as restaurant type of business they
adopt their trends and work in corporate or ethical manner to control the damage or wastage of
food. On the basis of using various strategies they maintain their position in effective manner
(Bellido, and Heras, 2017).
TASK 2
P4 Professional skills require for run food and beverage organization's
Covered in ppt
P5 Explanation of legal requirements and regulatory standards require for food and beverage
outlets.
Covered in ppt
TASK 3
P6 Comparison & contrast between various technologies use for operation and marketing
technology.
Operation and marketing technologies are consider as essential part of organizations. On
the basis of theses technologies managers able to run their organization in effective manner.
Different types of business use unique strategies and technology for operation ad marketing
purpose all theses are define below
Particular Blackpool Hotel Quo Vadis PenniBlack Catering
Services
Operational
technologies
It is one of the famous
hotel of UK, thus to
maintain image and
reputation within the
market, they need to
focus on using
effective operation
This restaurant use
equipment innovation
strategy, for operating
their business
operations. The main
purpose of applying
this strategy is to
They are run business
in providing catering
service to their client.
Thus they to maintain
quality of food dishes
they use automated
guided vehicles

strategy thus they use
flow through sortation
technique. This will
help in managing
stock related with food
items in effective
manner. In this the
management
department of this
organization need to
manage, store and on
the demand of
customer use al the
ingredients requite for
food meal. It is work
on systematic manner.
Which useful in run
business in easy way.
It is consider as
automated storage
procedure in which all
the ingredients
materiel of making
food and items related
with beverage are
measure and store in
effective manner.
enhance sales rate and
productivity within the
restaurant by
improving quality.
They on the basis of
taking order through
using technologies and
online portal mode can
easily identify and
recognize order place
of customer on the
basis of that they
prepare dishes, this
technique use full in
control wastage of
food as they already
know the number of
order and on the basis
of average order
received by customers
manager give order for
prepare meal (Shih,
2017).
technology. Even
though this technology
is not use by many of
organization which are
engaged within theses
types of industries .
But in case of
PenniBlack Catering
Services, they apply
this technique through
which manager can
focus on collaborate
operations. Main focus
on using this
technology to maintain
their food quality by
preparing best kind of
food . For this they use
best kind of ingredient
and according to the
demand of their client
work and serve food as
per their requirements.
Marketing
technologies
Blackpool Hotel use
search engine
marketing technique
for the purpose of
Quo Vadis use digital
marketing technology.
By using digital
marketing platform
PenniBlack Catering
Services use marketing
automation technique.
They use this

maintain their
postilion in market.
Their management
department use search
engine for finding to
research area, new
target market
customers, they use
thus technique which
help in managing the
relation with
customers. On the
basis of that they can
able to increase
number of their
customers and by
taking feedback from
customers they can
maintain their relation
with customers. On
the basis of that
management
department able to fin
out review and
perception of their
guest and they change
their business policies
by using search engine
technology.
manager can easily
contact and promote
their restaurant. They
by with the use of
social media able to
contact with their
potential customers.
By using digital
platform manager able
to proved home
delivery services. This
marketing technology
help in maintain strong
position within the
market (Del Chiappa,
Seijas Giménez and
Zapata-Aguirre,
2017).
technology to take
feedback from their
clients as well as
reconsign perceptions
of customers regarding
their catering service .
On the basis of
information collect
from source, manager
plan for these
strategies which useful
in overcome all the
error or complain of
their clients and they
improve catering food
quality by information
collected from using
marketing automation
technique.

Operation and marketing technologies are differ from each other however Quo Vadis use
both technologies for run their operation activities in effective manner. They use digital
marketing for collect data of preference of customer and on the basis of that they use equipment
innovation strategy through which they can maintain their inventory as well as use produce and
prepare food dish on the basis of needs of customers.
TASK 4
P7 Factors which directly influence consumer decision. 2600
Customers are consider as the king of market. Following are the factors which directly
influence consumer decision:
Economic factors: Customers according to their purchasing power select outlet.
Probably person belongs from high class or belong from rich family background select 5 star
restaurant and hotels. On the other side it is really difficult for people who have low class of
purchasing per decide restaurant where price of food dishes are not so high.
Marketing mix factors: Customers get attract towards those restaurant or organization
of food and beverage who use their price , promotion strategy in effective manner.
Communication strategy is consider as most essential tool thus customer select those outlet who
use communication strategy.
Personal factor: It includes, ages, occupation, soil as well as lifestyle of personal also
impact on their decision regarding selecting outlet.
Psychological Factor: Customers perception their view regarding food industry, their
attitude towards organization culture, food dishes they serve services they provides and on the
basis of reviewing feedback of previous customers they select outlet where they want to go for
fulfil their food and beverage needs (Ip, Fong, Zhuang and Wong, 2016).
P8 Strategies use by food and beverage outlay to attract their customers.
Food and Beverage is consider as most profitable business sector. However in this sector
attracting customers is not easy way as it is really hard to maintain trust and loyalty among
customers. Because they are attract and relation only when organizations provides them best
quality of food dishes in which they include healthy ingredients. Following are the strategies
Quo Vadis use for maintain customer loyalty among their target market customers

 Build effective customer loyalty program: Quo Vadis for attract and retain their loyal
customer formulate those strategies and organize new event which help in build loyalty
among customers. This will help in find out customers who are potentilla for the
organization thy are the local and regular customers .
 Attractive offers: Management department of Quo Vadis provides attractive and
discounting offer to heir potential customers .This help in build trust of customers
towards the organization and they also promote restaurant at local area.
 Use customer data: On the basis of record data regarding with customs , managers
formulate strategies which useful in maintain and influence customer. As on the basis of
data organization able to find out those dish which guest order the most (Mabandla, and
Makoni, 2019).
 Encourage customer feedback: Management department of Quo Vadis took feedback
from their customer as well as they use social media platform by which the ask opinion
from customers regarding their service. On the basis of feedback they change menu as
well as ingredient, they work on the feedback and formulate strategies which help in
manage trust of customers towards the organization.
Use social media to customers: Managers support and share their organization
anniversary or gives rewards to their potential customer, it will useful in build strong connection
between customer.
Quo Vadis on is famous restaurants even after the world is face from pandemic problem
however this organization able to maintain their position as well as positive image among
customers from using strategies which help in maintain loyalty between target market customer.
For this purpose they use digital marketing and technologies of operations as well as marketing,
these help in collecting and recording data which useful during the time of implementation of
customer loyalty strategies.
CONCLUSION
From the above analysis it has been identified that food and beverage is one of the most
trending sector in economy. Personal have many options to select business in which they can
easy provides their food or beverage facility. There are various strategies manager use to relation
their potential customer by using operational and marketing technologies they can maintain
quality of their food products. Customers are the kind of this sector and their decision for

choosing outlet for getting service is based on their perception and economic factor thus to
maintain loyalty among customer, manager use social media, search engine, and provides them
offer which help in retain loyal customer. On the basis of food quality and services institution
gives rating to business engaged within food and beverage sector which useful both for customer
as they get idea regarding which hotel or restaurants provides best services or for organization
because they can measure their performance and maintain strong position on the basis of rating
given by government authorities.