Report on Managing Food and Beverage Operations: Coursework Analysis

This report provides a comprehensive overview of managing food and beverage operations, focusing on various aspects of the industry. It begins by exploring different types of businesses within the food and beverage sector, such as hotels, restaurants, catering services, and bars, profiling a chosen business within each area. The report then examines national and international rating systems used in the food and beverage industry, including grading systems like Scores On The Doors, AA Rosettes, and Michelin Stars, as well as hotel star rating systems. Furthermore, it discusses current and future trends impacting food and beverage businesses. The report also delves into professional food and beverage management skills, legal requirements, and regulatory standards. It compares and contrasts different operational and marketing technologies and investigates the factors influencing consumer decisions on food and beverage outlets, analyzing strategies to attract and build a loyal customer base. The report is structured around tasks that cover these key areas, concluding with a summary of the findings.

MANAGING FOOD AND
BEVERAGE OPERATION

Table of Contents
INTRODUCTION...........................................................................................................................................3
TASK 1..........................................................................................................................................................3
P1 Explore different types of businesses within the food and beverage industry, profiling a chosen
business within each area of the industry ..............................................................................................3
P2 Explain different rating systems used for the food and beverage industry nationally and
internationally ........................................................................................................................................4
P3 Discuss the current and future trends affecting food and beverage businesses ................................6
TASK 2..........................................................................................................................................................7
P4 Demonstrate professional food and beverage management skills within a food and beverage
organization ............................................................................................................................................7
P5 Explain the legal requirements and regulatory standards that food and beverage service outlets
must comply with ...................................................................................................................................7
TASK 3..........................................................................................................................................................8
P6 Compare and contrast different operational and marketing technology for a range of different
types of food and beverage businesses ..................................................................................................8
TASK 4........................................................................................................................................................10
P7 Investigate the factors that influence the consumers’ decision on which food and beverage outlets
they choose ..........................................................................................................................................10
P8 Analyze strategies used in a range of food and beverage outlets to attract and build a loyal
customer base ......................................................................................................................................10
CONCLUSION.............................................................................................................................................11
REFERENCES..............................................................................................................................................12

INTRODUCTION
The food and beverage is one of the largest industries in the world which serve various
offers to the people. This sector is appealing the people who are keen in the hospitality field. It
includes pubs, lounges, coffees, restaurants, fast food outlets. The main aim of food and
beverage operation management is to provide knowledge on two operations that includes
operations and the other is supervision. The report is based on Hilton hotel which is one of the
multinational organizations and serves best quality food and beverage to their customers (Davis,
Alcott and Pantelidis, 2018). Along with this, the main purpose of this assignment is to
understand the various types of businesses within the food and beverage industry and also
analyze the different rating systems which are used for F&B industry at national and
international level. In this, evaluate the currency and future trends which directly affect this
sector in any manner.
TASK 1
P1 Explore different types of businesses within the food and beverage industry, profiling a
chosen business within each area of the industry
It is necessary for an organization is to manage the food and beverage for attracting large
number of customers in all across the world. This is the portion of F&B industry which is
dedicated to processing raw material foods into forms which may be more easily distributed and
sold to the customers like Hilton hotel (Dopson and Hayes, 2015). As per the scenario, there are
large numbers of private school to work with number of people and help child to find out their
career direction. For this, they analyze different type of businesses details in proper manner.
There are different types of businesses within this sector that are described as under:
S.no. Sector Description Advantages Disadvantages Example
Employer
1 Hotels It is the
establishment
which provides
food, services
and
accommodation
for short term
It is the best
opportunity
for a person
is to work at
hotel because
this will help
in gaining
In this
business, the
job is not
permanent.
Through
websites

basis to the
people.
profit.
2 Restaurants This is the
business which
offers and
serves food and
drinks to
customers in
the exchange of
specific amount
of money.
This business
offers best
salary
package to an
employee.
There is too
much pressure
on their staff
members to
handle their
customers in
well
mannered.
Through
social media
3 Culture and
heritage Food
services
It is that
business which
provides
cuisines and
mix of tangible
and intangibles
items that
contributes to
the cultural
values and
characteristics
of particular
location.
This sector
helps
employee to
know every
country
dishes
information
and they can
easily work
in any food
industry.
There is no
much scope of
this business
due to cuisine
and fusion
food because
very few
people know
this type of
food item.
Through
updated
websites
4 Catering
services
In this
business, they
offer food for
parties, events
and occasions
to the people.
The main
advantage is
that anyone
can do this
business from
home which
is also
beneficial for
them.
For employee,
this is not a
good source of
earning more
money at
minimum
time.
Operate their
business
through
internet.
5 Fine dining The fine dining
restaurant has
formal
environment and
it is always sit
down restaurant
where fancy
menus are
provided by staff
members.
They are
providing best
quality based
services and
facilities to
their
customers.
Sometime there
is delay in
delivering
services to right
table by the
staff members
of restaurant.
The business is
regulated in
fine areas.

6 Branded
restaurants
These are high
class hotel
where most of
the rich people
are come for
consuming food
services.
The branded
restaurant are
provide
additional
services which
are consume
by guest who
come for
taking food.
Lack of job
opportunities
are arise in this
restaurant.
The company
manager
regulate
business in
Porsche areas.
7 Counter
service
This is the best
services where
guest are taken
food by their
own.
The customer
can consume
food
whichever
they want.
Sometime,
there are lack
of food item
which are not
satisfying all
consumer needs
and demand.
This services is
regulated
mainly in large
hotels.
8 Self service This type of
equipment
allows the self
service
restaurant to
function in a
way which
guests are able
to select and
service the food
for themselves.
The self
service
restaurants are
offer special
meals which
are placed by
an employee
or meats
which are
cooked and
cut. Such as
steak.
Large number
of guest are
come for taking
benefit of
special offers
so this will
create rush in
the restaurant.
Company
manager
9 Bars and pubs This is the
service which is
operated and
running an
establishment
which serve
beverages ad
alcoholics.
They are
provide
entertainment
program to
their guests
which gain
attention of
large number
Late night
parties can not
attend by all the
guests.
Company
manager
operate
business

of customers.
10 Shopping
centre food
mails
This the service
and facilities
which are
provided in the
malls such as
offer discounts,
provide specials
meals, etc.
The main
advantages of
shopping
centre food is
that when
customer get
hungry while
shopping so
they can enjoy
any type of
food at any
time.
Sometime,
there are huge
rush of
customer by
which people
will wait for
their turn for
long time.
Shopping
centre manger
operated this
business in
remote areas of
malls.
P2 Explain different rating systems used for the food and beverage industry nationally and
internationally
There are various rating and grading systems which required knowing by school people
that are described as follows:
Grading system:
Scores On The Doors - it is the term where publication displays the food hygiene or food
safety inspection results of food businesses. It is used to grade the food quality and safety in the
hotel sector.
AA Rosettes - this scheme is the long been established and it is successful identifying the
cooking at various levels in national wide. The success and failure in reaching the Rosettes is
based on single visit to a hotel and restaurant (Mattos Jr, 2014).
Michelin Stars - It is considered as a rating system which used by red Michelin guide to
grade the hotels and restaurants on their quality and food safety. Such as one star, two star and
many more.

Hotel Stars - the rating of hotel often used to categorize as per the hotel food quality,
services and facilities which they are provided to their customers. There are wide varieties of
rating system which can be used by different organization in all over the world.
Star Rating system:
Five stars - the hotel is considered as five stars before inspecting their services and
facilities which they offer to their customers. Five stars is the highest rating and it is the system
which is given by internal hotel association. They do announcement for being five stars for
inspecting hotel services, staying overnight and rating the hotel on its facilities and amenities.
For example, Hilton hotel is getting five star ranking.
Four stars - It is offers a fitness centre with television and it has concierge desk along
with at least complimentary services to their guests. Also they are providing extra facilities
without charging any money (Grekova, 2014).
Three stars - Such type of hotels offers more space in accommodation to the customers
along with decorated lobbies. Bellhop services are usually not available. They are mainly
situated near major expressways or business areas, moderate high priced attractions.
Two stars - This type of hotel are operated and regulated by proprietor. The hotel is offer
two or three stories and more personal environment where guest are relax. This is mainly located
near affordable and attractive places which large numbers of customers are getting
transportation.
One star - It is denotes as independent and name brand hotel chain with reputation which
offer consistent quality amenities. Such type of hotels is usually small and medium sized and it is
basically situated to moderate priced attraction areas.
P3 Discuss the current and future trends affecting food and beverage businesses
As per the scenario, after understand the hotel rating and grading system the school pupil
really want to know about current trends of industry. There are various current and future trends
which directly affects the food and beverage businesses like Hilton hotel which are mentioned as
under:

Street food - It is the current trend which is directly affects the large hotel foods and
beverage businesses like Hilton. Street food is an attractive business model for variety of reason
and they are successful to target more people by their reasonable rate food. Most of the street
sellers are originated at local farmers markets (Valta, 2015). They review the street before
establish their business and analyze that where large number of people comes for spending their
day. Then they located their stall at that place and earn lot of money which directly impact on
hotel F&B business.
Fusion cooking - Fusion food is the combination of various items of culture and mix in
well mannered. In this, cuisine is the another type of food item which is not categorized
according to any style of cuisine and originate the innovation among dishes. This is mainly liked
by most of the people. there are very few number of hotel who offer fusion food to their guest so
remaining hotel are directly affected by this current trends which are being popular in the market.
Also they have no skilled and experienced staff members who cooked fusion food that create
problem for the hotel and reduces their profitability.
Touch screen technology - In current time, there are large number of people who ordered
their food through one touch technology and get food at minimum time period without going
outside (Pizzuti and et. al., 2014). So this will impact on hotels that are linked with online
services through this they are not connected with their customers. The technology helps the
people to order any food from any restaurant at any time.
TASK 2
P4 Demonstrate professional food and beverage management skills within a food and beverage
organization
There are various professional food and beverage management skills are required in the
F&B businesses that are described as follows:
Leadership skills - The food and beverage manager need to shows their perfect
leadership ability which help in managing and maintaining all services. They need to be pleasant
personality which attracts their team members and through this they follow their instructions.
Hilton hotel Manager should communicate accurately by giving cooking method to their staff

members, give order in soft voice with customers in clear way. They required being passionate
about their work which assist them in maintaining their customers and also satisfy them by
fulfilling all the requirements and needs.
Organizational ability - In the management skill, they need to maintain the organization
with qualified skills (Wood, 2018). For this, food manager require to know that how to hire his
staff members who have skills and knowledge regarding managing food items and how to treat
their customers in good manner. This will help F&B sector is to gain attention of more guests
towards their food services. Managers should understand what products are correct for their
operations and they examine the quality and safety of every food item in proper manner.
Customer service - the food manager always has customer oriented services in the mind.
They need to understand their customer's choice and preferences and try to satisfying them. It is
necessary for hotel manager is to have problem solving skill which helps them in handling all
internal conflicts which arise in this sector. The main motive of the food manager is to fulfill all
needs and requirement of their guests which make them happy.
P5 Explain the legal requirements and regulatory standards that food and beverage service
outlets must comply with
As per the scenario, after that school pupil examine the impact of food safety & health
and safety legislation in any food business (Berryman, 2014). There are different types of legal
requirements and regulatory standards which food and beverage services comply with that are
mentioned as under:
Food safety regulations - It is that law which is used to applied the legislation and it is
regulated the production, handling of food and trade which covers the law of food control. It is
apply to every business of food which includes handling of food, safety, sale and packaging of
food items of the Hilton hotel. The only exception of these businesses involves solely in primary
production which is not regulated and sold directly to the common people. It is necessary for
hotels is to focus on their food safety in which there are various issues and problem while
labeling the food and tempering issue.
Food safety and standards authority - It is an autonomous body which is established
under the government of United Kingdom. It is statutory obligated to treat food intended to

human consumption in the managed and controlled manner. the major requirement of this Act is
that the food should be comply with food safety requirements and need which must be quality,
substances and nature and must be accurate labeled description (Taoukis and Tsironi, 2016).
Health & safety - it is one of the primary pieces of legislation which covers the health
and safety act in the United Kingdom. For health and safety, the local authority of country is
liable for enforcing the Act and the number of acts which create good environment by
developing quality based food for the people.
TASK 3
P6 Compare and contrast different operational and marketing technology for a range of different
types of food and beverage businesses
Operational technology is the type of hardware and software which manage and monitor
the different devices in proper manner. Most of the hotel organizations are used operational
technology which helps them in maintaining their all data and information related to customers
like Hilton hotel. It is used to primarily industry control system for manufacturing, transporting
and utilizing the information technology (Mader and et. al., 2015). Along with this, this assist in
monitoring and making adjustment to the physical equipments which were mechanical and such
digital controls are used to manage.
On the other hand, marketing technology is the fundamental being a technology and it is
the leading type of device which attracts large number of customers towards organization. This is
used by technically expert person who handle this in better manner and also control all functions
related to marketing in the hospitality industry. This will assist marketers for conducting better
campaign, program and customer experiences which effectively leverage data and software. in
current time period, there are large number of hotel which are used this technology for promoting
their latest services, products and facilities for attracting national as well as international people.
Differences between operational and marketing technology:
Operational technology:

Monitoring the equipment - With the help of using operational technology, hotels can
easily monitor and maintain their devices in proper manner. This will help them in keeping all
data and details of their customers in the computer. It can assist in saving all information related
to guest services and facilities which they are taken.
Payment technology - In this, operational technology help in maintaining payment
system where only touch provide the actual bill along with all taxes and extra charge to the
customers. With this assistance, payment can get by guest in easy manner without wait for long
time period.
Personal records - This technology help in keeping personal records and data of hotel
staff members, managers, customers and other members who are doing job. This is operating and
maintaining all current and previous records in save manner.
Marketing technology:
Social media - With the help of marketing technology, organization can easily use social
media where they can promote their products and services among large number of people in easy
way. Also they can chat with their customers for knowing their feedbacks and reviews about the
hotel services (Pillai and Shayanfar, 2014).
Websites - Every business organization post their products ads, cots, facilities on websites
for promoting this among customers through them gain attention of them. This is required for
marketing their services and facilities which they are offered.
TASK 4
P7 Investigate the factors that influence the consumers’ decision on which food and beverage
outlets they choose
Basis Caffe Nero Costa Starbucks
Food quality In this, they offer best
quality based food
and drinks which
attract customers.
This is providing
quality coffee along
with reasonable cost.
They are offer food
which have quality
and provide extra
services which gain

attention of
customers.
Services They are providing
counter services
where people can get
their food by own.
They are giving best
facilities and services
such as discounts,
packaging of food in
proper manner.
Starbucks provides
good and effective
services such as
given wifi services to
their customers and
satisfy them by fulfill
all requirements.
Infrastructure and
availability
Infrastructure is
comfortable and
attractive.
Simple and attractive
place.
Pleasant and
availability of all
resources which are
required by guests.
P8 Analyze strategies used in a range of food and beverage outlets to attract and build a loyal
customer base
Hilton hotel can use effective marketing strategy which helps them in promote their
products among large number of customers through post ads on internet. They are preparing
unique and tasty food which gain attention of more guests towards hotel. If they are offer them
good food along with quality so this will help in developing customers loyalty among them. This
will assist organization in building good relation with their guest and satisfying their all needs
and demand in proper manner (Mattos and et. al., 2015). This strategy also assist in developing
huge customer base by offering and serving them their choice food item at reasonable price. In
food and beverage business, it is required for manager is to prepare those food which are unique
that attract more customers and they can build good reputation in the market place. in the outlet,
they mentioned all the details which are provided by them and also update this on regular basis
through guests are aware.
CONCLUSION
From the above mentioned report, it can be concluded that food and beverage is one of
the largest industries in the world which serve various offers to the people. This sector is