BM561 Business Consulting: Food Court Restaurant & Clover Fashion UK

This presentation provides a business consulting analysis of two distinct projects: Food Court Restaurant and Clover Fashion. Food Court Restaurant, known for its Italian cuisine and signature Rustica Pizza, aims to enhance customer satisfaction and expand its market reach. Clover Fashion, a fashion brand specializing in women's accessories, bags, and clothing, focuses on delivering quality products and catering to the evolving needs of its clientele. The presentation includes a SWOT analysis for each business, identifying strengths, weaknesses, opportunities, and threats. Key issues and problems faced by the clients, such as customer service improvements for Food Court and customized services for Clover Fashion, are highlighted. The analysis also covers target audiences, competition, and market presence in the UK. The presentation concludes by emphasizing the importance of business consulting in addressing business challenges and improving overall performance, supported by relevant references.

BUSINESS CONSULTING

INTRODUCTION
Business consulting is defined as the process of
helping the business organisation in order to
enhance their performance effectively, it helps the
new business in their early stage or during their
growth stage so as to enhance their performance
through dealing with the issues and providing better
results.

PROJECT 1
• Business Name – Food Court
Restaurant
PROJECT 2
Business Name –Clover
Fashion

• CEO- Jakob Lowings
• Senior Consultant- Devid
Lewis
• CEO- Lukas Wyder
• Senior Consultant- Tony
Bergren
WHO WE ARE:

FOOD COURT RESTAURANT
The Food Court Restaurant is one of the well established restaurant
offering dishes mainly inspired by the Italian cuisine with kids menu
along with the gluten free options in the United kingdom. The restaurant
is famous for offering signature Rustica Pizza which are hand stretched in
order to make them bigger, thinner and crispier and loaded with extra
cheese. The Food court offers quality services to their services which lead
them gain competitive advantage in the marketplace effectively.

CLOVER FASHION
• Clover fashion is one of the famous fashion brand offering diversified
range of the products to their customers in order to satisfy their needs
and wants, the company work towards catering the needs of their
customers through offering differentiated products according to their
needs and wants. The company offers accessories, bags and ladies
clothing for women's, the company is mainly catering the needs and
wants of the women's through offering them fashionable products from
accessories to bag and clothing.

FOOD COURT RESTAURANT SERVICES
• The food court service restaurant offers wide range of quality services to their
customers in order to enhance their satisfaction level effectively. The main
services of food court restaurant includes offering Italian cuisine and kinds
menu. The food court offers signature Rustica Pizza which is their speciality as
it is made through stretching them in order to make them bigger. The food court
has build large number of loyal customers which helps them to gain competitive
advantage in the marketplace.

CLOVER FASHION SERVICES
The clover fashion is mainly deals in offering fashionable
products to women's. The main services offered by the
company includes offering accessories, excellent quality of
bag such travel bags, leather bags, artificial leather and nylon
, in addition to this the company also offers all the clothing
items for the women's. The main focus of the company is to
offer quality services to their customers which allows them
to gain competitive advantage in the market. The company
also has loyal customers in the marketplace.

SWOT ANALYSIS OF FOOD COURT RESTAURANT
Strength
• The Food court restaurant has strong brand image in the marketplace.
• Another strength of the restaurant is that excellent loyal customer base
Weakness
• The major weakness of the restaurant is that is limited to only one city.
Opportunity
• Expansion to new market can be great opportunity for the restaurant
• Enhancing overall customer experience can be another opportunity for the restaurant
Threat.
• Increasing competition is the major threat for the restaurant
• changing customers taste and preferences is the another threat for the Food court restaurant.

SWOT ANALYSIS OF CLOVER FASHION
Strength
•The main strength of the company is that company is offering quality products to its customers.
•Clover Fashion also has loyal customers base in the marketplace
Weakness
The main weakness of the company is that they are offering limited services to their customers.
Opportunity
•Expansion of their business into another international market.
Threat
• Increasing competition in the marketplace is one of the biggest threat for the company.

OUR CLIENTS/OUR PROJECTS
Food Court Restaurant clients:
The major clients of the food court
restaurants includes customers of all
age group also the main focus group of
the restaurant is the customers who
love Italian cuisines.
Clover Fashion clients: The main
clients of Clover Fashion are the
women's, mainly the women's who
loves luxury items such as luxury
accessories and bags.

ISSUES/PROBLEMS OF OUR CLIENTS
Food Court Restaurant
• It is analysed that the major issue
faced by the clients of the Food
Court is from the customer service
department as the customers wants
the restaurant to offer the take away
services which will help the
customers to save their time and plus
they can enjoy all the facilities
provided by the restaurant
effectively.
Clover Fashion
• In case of Clover Fashion the major
issue faced by the customers is from
the production department as the
loyal customers of the company
wants them to start providing
customised services to them so that
customers can enjoy services as per
their choice.

Client 1: XYZ
• Target Audience: The target audience
of the Food Court Restaurant include
the individual from all the age group
and also the people who loves Italian
cuisines.
• Competition: The restaurant faces
large level of competition in the
marketplace, the major competitors
of the restaurant includes The
Ledbury, Kennington lane restaurant
and so on.
• Market: The Food Court Restaurant
is operating in the UK, the restaurant
has majorly covered the UK market.
Client 2: ABC
• Target Audience: The target audience
of the Clover Fashion includes the
women's who mostly loves luxury
items.
• Competition: The company has large
number of competitors in the
marketplace, the main competitors
includes Burberry, Stella McCartney
and Paul Smith.
• Market: The company has covered
major are of the UK, offering quality
services to their customers around the
UK.

OUR SKILLS:
Food Court Restaurant
The restaurant is expert in offering
Italian Cuisine and offers signature
Rustica Pizza
• Clover Fashion
The main skills of the company
includes offering luxury fashionable
closthing, bags and accessories to their
customers

WE ARE EXPERTS AT
• Food Court Restaurant
• Some of the areas where the food
Court restaurant is expert at includes
• Well trained and qualified Italian chef
• Offering value added and quality
restaurant
• Well trained and skilled staff
• Use of advance technology
• Clover Fashion
• Some of the areas where of the
Clover fashion is expert at includes
• Well qualifies and skilled employees
• Agile supply chain
• integrated and consumer led
technology

CONCLUSION
From the above presentation it has been concluded that the business consulting
plays an essential role in solving the problem of the business which leads to
enhancing their overall performance. This presentation helps in analysing that the
client business problem can be overcome through analysing their problem and
accordingly offering them quality services. This presentation also helps in
analysing the target customers, competitors and market effectively.

REFERENCES
• Armour, J. and Sako, M., 2020. AI-enabled business models in legal services: from traditional
law firms to next-generation law companies?. Journal of Professions and Organization, 7(1),
pp.27-46.
• Boone, L.E., Kurtz, D.L. and Berston, S., 2019. Contemporary business. John Wiley & Sons.
• Harmon, P., 2019. Business process change: a business process management guide for
managers and process professionals. Morgan Kaufmann.
• Sahir, R. and Brutus, S., 2018. A view of the role of expert in corporate consulting. Consulting
Psychology Journal: Practice and Research, 70(2), p.95.
• Schiller, H.I., 2019. Communication and cultural domination. Routledge.
• Thrift, N., 2020. Virtual capitalism: the globalisation of reflexive business knowledge (pp.
161-186). Routledge.