Creating a Winning Business 2 Workbook: Food Delight Business Model

This project details a student's business plan for a food corner named Food Delight, focusing on delivering organic and healthy food in London. The assignment utilizes the Business Model Canvas (BMC) to outline key aspects of the business, including value propositions, customer segments, key resources, and cost structures. The project includes three versions of the BMC, starting with an initial idea, followed by iterations based on feedback, and culminating in reflections on the process. The student reflects on the business idea's origins, assumptions, and the preparation for a pitch, highlighting lessons learned and adjustments made throughout the project. The project emphasizes online presence, customer satisfaction, and adapting to market needs, reflecting a practical understanding of business model development and strategic planning within the food and beverage industry.

Creating a Winning Business
2 Workbook:
Business Model Canvas - Iteration and Reflection
Student Id: [type here]
Lecturer: [type here]
Submission Date: [type here]
NOTES
1. You should stick to one page for each of the parts. To achieve this, you may reduce the font size if needed (no smaller then 8) and you can delete the
guidance words in italics
2. Make full use of the Guide questions in italics in the Workbook
3. For Versions 2 and 3 of your BMCs – you ONLY need to show the changes from the previous version
In the box below, please explain in simple terms, your business idea. Maximum of 100 words
Page 1
For business organization it is important their goals and vision should be clear by using different technique and tool that can help to manage
the each function. The present report is based on creating a winning business by adopting new techniques and methodology which supports
to all functions and activities. A new business ideas is starting a food corner in London, for men and women as they wants different types
and taste of food and drinks. The name of the organization is Food Delight that will provide range of products. This Providing product
online by receiving order this business will create a global presence in upcoming period that will help to build a winning or successful
business. This is mainly designed for those people who does not have time to go and wants healthy food at less time.

Business Model Canvas Version 1: Initial Idea (Maximum 400 words for the page)
Cost Related Revenue Related
Key Partners
Food delight is the online brand
that partnered with food corner for
the purpose of delivering better
quality and taste of food. This
understand the needs of their
customers and provide the food
items. The supplier will be of
London to whom raw material will
be purchase. Fresh vegetables,
fruits, drinks, employees, chefs,
and catering is consider as main
resources (Felton, 2018).
Key Activities
For creating the value preposition
main activities are planning,
interior, exterior, design and
quality of food is consider that will
help to fill the customers’
expectations. Moreover, marketing
channel and social media will be
used by employer to develop the
business performance.
Advertising Renting out a Space
Employees including stylists
Working with Web creation UK to
create website £395 Fitting out
space friends and family members
help Website plus google ranking
package by web creation UK Ad
campaigns Display advertising
Natural Ideal logo
Value Propositions
My initial business idea is to
provide the different taste, and
organic food to customers so that
they live healthy and safe. This will
help customer to solve the problem
of getting food in less time. As
pandemic is arise where student
and other people are not allowed
to go outside so this business ideas
will help to solve problem by
providing home delivery. I make
sure that customers will satisfy
their needs and wants effectively.
The food and beverages will be
prepare as per special demand and
delivering the good experience
(Link, 2019).
Marketing & Sales Communication
For reaching the customer Food
Delight will use the social media,
digital marketing, and leaflets that
will help to create the awareness
between people. The management
will drop new dishes and food
items with menu that will attracts
the customers and increase the
sales.
Customer Segments
The selected organization is
creating the value of customers by
providing organic, hygienic, and
healthy food to men and women in
London. There is great opportunity
to grow the business by targeting
students and people of all ages
who wants to get new taste in the
form of healthy food.
As London is high populated area
so this idea will target almost 60%
of the market by capturing their
needs and offering food products.
Key Resources
This means resources which are
available at the workplace and
support to winning a business. In
Food Delight different resources
are:
Human resources
Technical resources
Professional stylist
Customer relationship and
Internet access
Product & Service Delivery
Channels
The customers will book an
appointment via emails, social
media, phone and through refer
that can help to manage the orders
and provide the food accordingly.
.
Cost Structure
The main cost occurs in business model that is raw material, adopting new technology,
printing leaflets and cooking the higher quality of foods for customers that can helps to
Revenue Related
Food delight will provides its food at reasonable cost as £50 per person paid via pay pal, and
other electronic methods.
Page 2

Business Model Canvas Version 1: Initial Idea (Maximum 400 words for the page)
winning a business by managing all functions.
End of page 2
Page 3

Business Model Canvas Version 1: Reflection (Maximum 400 words for the page)
Explain the history behind your idea: e.g. how did you come up with the idea, why
do you think it will be successful? Why do you think you are the right person to
develop this idea?
Type here:
As I was studying in London where i study and work in organization so it was difficult
for me to cook the food in morning, day, and in night. Whenever I order the food I
usually get late delivery and some time not getting fresh food. Due to getting
unhealthy and inorganic I faced the problem of PCOD and obesity that created a big
problem for me. Where I was thinking that I need to get fresh food which provide
me a taste of home and also I would get the light food for morning.
As I was doing the masters where I learnt business tips and different ideas of
business which I can be used to start my career and get a good recognition between
people. I was thinking that problems which I faced should not be faced by other
where I have kneed that I am interested to start a food business where I can provide
the better design and quality of food to customers at less time. This ideas click in my
mind and I shared with my parents and friends who supported me to do same.
I knew that it will be a great opportunity for me to understand the customer
requirement and provide them food at reasonable cost that will help to run and
sustain in the competitive business environment (Julien-David and Marcic, 2020).
Thus, I thought that I am the right person who can understand the problem of
students and can be solve by running the business ideas.
Reflection: What do you understand by the term ‘reflection’? What is an ‘action
learning set’ and why might it be more effective than individual reflection?
Type here:
Reflection is the main term for any individual and people as it is used to sharing the
ideas and perception with people. This term keep the broad range of thinking and
knowledge that can help to managing the all aspects and running the all functions
accurately. Whenever a person does something and share with others what
problems and strength It noticed in doing the particular project is reflection. Kolb
and other author states that way of learning and transforming the ideas is the
reflection.
Action learning set is the main aspects which used by individual to learnt something
new and sharing the previous experience . According to McGill and Brockbank where
people gets together for sharing personal issue and problem then meeting is
organised where different aspects or opinion is used by individual to develop skills
and abilities.
To start a business of Food corner I shared the my experienced with family members
and faced the problem which I solved by studying and formulating strategies.
Assumptions: What are the main assumptions behind your business idea? How could
you test those assumptions?
Customer satisfaction and becoming happy is the main assumption behind this idea
where different types and best quality of food provides to students who comes to
study and other people who wants to be healthy. This will help to fill the customer
demand and provide them good experience by offering the food and healthy
beverages in less time. This will help to save time and cost of people.
End of page 3
Page 4

Business Model Canvas Version 2: After the Pitch (just provide changes since last version) Maximum 400 words for the page.
Cost Related Revenue Related
Key Partners
Food Delight is the online brand
that offers range of food items and
beverages by knowing the demand
and expectations.
This organisation will not be
partner with other brand as it serve
the food by creating the online
presence in the food and beverage
industry.
Key Activities
The interior and exterior of Food
Delight making happy to
customers. The space is on rent,
websites, advertisement, and
campaigns are main activities that
will help to provide the right
information to customers.
Value Propositions
My prime idea is to deliver the best
quality, design and stylish food to
their potential customers that
create the value preposition and
maintain higher performance.
The food services will be provide in
high street of London where
people found their needs and offer
the products accordingly. This can
help to develop the business
performance and productivity. By
running this business ideas
problem of customers will be solve
who wants delicious and hygienic
food that can help to operate the
business regularly (Gandia, and
et.al., 2018).
Marketing & Sales Communication
To increase the organization sales
and marketing performance of
selected organization,
management focus on paid
Facebook adverts, Instagram, social
media, leaflet and others which can
help to reach the targeted
customers and develop the
organizational performance.
Customer Segments
By using this business idea, Food
delight capture the 50% of the
market where it offers stylish,
design and quality of food by
completing the business goals. This
can help to make feel good and
happy to customers as their all
problems become to solve and
manage the all functions
effectively. All ages of customers
are most important who identify
own needs and booking the
products. This people who are on
diet also get food accordingly at
reasonable rate.
Key Resources
Human resources
Chefs
Financial resources
Technical activities
Digital transformation
Product & Service Delivery
Channels
People who need food and
beverages book order by emails,
phones, and websites that can help
to make a successful business in
changing environment.
Cost Structure
The main cost will be occurred on rent, machine, and equipment which might be affect the
business negatively. The management should pay high quality services, competitor’s analysis
that can help to develop the business performance.
Revenue Related
The management has decided to provide food services at the reasonable rate for this
selected range if between £250- £500 based on item and number of person for food.
End of page 4
Page 5

Business Model Canvas Version 2: Reflection (Maximum 400 words for the page)
Pitch: How did you prepare for your pitch? What went well or not so well? What
have you learnt from the experience?
Type here:
For this business me and my partner has prepared a script and structure by looking
all key points and resources that mentioned in BMC1, model. This coordinated with
marking criteria. While planning for the business pitch, elements that are illustrated
in the BMC 2 modified, such as who the product is for is more precise after
performing further study. It was difficult to keep the script under 2 minutes because
there was so much detail to cover. However, when re-examining the requirements,
cutting it down by using the criterion as a reference was beneficial. By establishing
the business of food corner I will attracts the more customers and increase the
productivity. As a result of this event, I will make sure to use the parameters wisely
from the outset, which will save time and effort in the long run (Rakow, Gough and
Lee, 2020).
I have prepared the structure of Food Delight to start the own business by using
resources and capital that help to develop the business performance. I will use the
resources properly by developing skills and abilities to work. Reflection upon my
experience I make sure that I am responsible for managing all information and
activities accurately.
Assumption Testing: How have you tested the main assumptions behind your idea?
How has your business model canvas been updated and changed and why?
People in London are all employed at the different workplace where they spend
income to buy the different food items and services. After testing the statistics and
data it can be interpreted that men and women both are independent who needs to
get better quality of food which is providing by such organization and create the
value preposition.
After testing: People in London £180,000 gross disposable income a month as
per statistics.
This Food frozen will target the all ages of people
Managing the all functions and activities by providing better quality of food
and services.
Comment on your Action Learning Set: What helpful advice, if any, have you
received from other people in your group? What advice or help have you given?
What has worked well and what could you do to make your group more effective?
Type here:
One of the members of my action research group aided me by recommending who I
should contact to test my assumptions. I assisted a member of my activity for
learning group in assisting her customers in saving money via a payment scheme.
One of my team members assisted both throughout and outside the time allotted.
Moreover, the other members either did not show up or got up early due to
individual matters, leaving me with no options. The other participants either did not
show up or left early for personal reasons, leaving me with no other options. This
method may have been more beneficial if it had been well organised (Agmapisarn,
2018).
Page 6

Business Model Canvas Version 3:
End of page 5
Page 7

Business Model Canvas Version 3: Final Refined Version (just provide changes since last version) Maximum 400 words for the page.
Cost Related Revenue Related
Key Partners
Food Delight is the best brand in
food and beverage industry that
will buy the fresh raw material and
provide the quality of products that
fill the customer demand and
increase the business performance.
After running it properly it will
operate its more brand at different
location such as York, Belgium and
other country that will help to grow
the business and increase brand
image.
Key Activities
Renting out a space
Quality and types of food
Working with web creation
Ad campaign
Sharing information with different
partners.
Value Propositions
My initial idea is to provide the
best quality and different types of
food to students and all ages
people who wants to live healthy.
Helping with the lack of time to go
for getting healthy food and diet
people can booking earlier their
table before reaching at there that
will help to save precious time of
their customers.
By offering better design and
quality of food such organization
will create the value preposition,
helping the people and providing
them a fit life which will help to
develop the business performance
and productivity (St Clair, and
et.al., 2019).
Marketing & Sales Communication
For organization it is important that
their customers will be aware and
be informed that what products
and services are providing by
organization so that sales and
productivity can be increase
accordingly. To increase the
awareness between people Food
delight will use paid FaceBook
Advert, Blog pages, Instagram paid
services and others that will help to
attracts the large number of
customers and by contacting
personally which can help to
develop the business performance.
Customer Segments
For whom are we creating value?
Who are our most important
customers?
Type here:
70% are the students who studies
at the colleges.
The person who are on diet will
also get light and dieting food.
This will help to bring the
improvement in their life and
health.
Key Resources
Human resources
Financial resources
Technical resources
Internet
Money from family members
Chefs,
Employees
Product & Service Delivery
Channels
Customers book appointment via
emails, phones, and internet that
will attracts the customers and
increase the business performance.
Cost Structure
The higher cost will be increase on renting space
Advertising paid Facebook and internet marketing
Website designing cost
raw material and changing in to finished food
printing cost and leaflet
Revenue Related
As Food Delight is structured by understanding customers demand where variety of food will
be provides to customers at different cost such as £250 per person that is reasonable rate
which will helps to make happy to their customers.
End of page 6
Page 8

Business Model Canvas Version 3: Reflection (Maximum 400 words for the page)
Iterative Journey:
Family and friends assist me to start my own business by offering different quality
and types of food that will helps to fill the customers demand choices. BY using the
business canvas model I focused on key partners, activities, suppliers, cost structure,
revenue related, product and service delivery, value preposition, marketing & sales
communication and customer segment that will help to develop the business
performance and activities effectively. By setting the £250 for their products is very
reasonable that will help to fill the customer choices and increase the Google search
ranking (Drugman and Dutoit, 2019).
After interviewing and selecting the best food for customers in UK, I will get the high
customer experience and manage the higher productivity. This will help to provide
the right suggestions to customers and what changes are needs to bring is adopted
by organization that can help to develop the business performance and activities.
Assumption have changed through customers feedback and feedback form that will
help to attracts customers and increase organizational productivity.
Competitor Insight:
By comparing with other food restaurant and café it can be described that Food
delight will fill the customer demand, taste and remain the loyal customers towards
brand as it serve the better quality and design of food to customers and increase the
organizational performance in the competitive environment.
The main competitor of Food Delight is Rosewood, Starbucks, and other café who
provides the food items. This organization will keep all taste and type of food that
will help to increase the business performance and customer experience level
effectively.
Cost & Risks:
In starting stage I faced the problem like structure, interior, selecting a best location,
,internet, human resources, finding chefs, and developing the trust level of
customers which I solved smoothly and patiently. I brought the changes which
demanded by customers and complete the goals in certain period of time. I
managed the cost and risk in relation to winning a business project that helped to
increase the organizational performance and profitability effectively.
Page 9

Business Model Canvas Version 3:
End page 7
Page 10

References
List of Web Resources (at least 3)
List the web sites that you have used for your research. Note: you don’t have to cite
them using the Harvard author-date format in the previous pages; you can just list
them here e.g.
http://grasshopper.com/blog/startup-competition-guide/
Academic Sources (at least 3)
These should be listed in full Harvard Format below and in author-date format in the
earlier pages e.g. on page 3 you might say “reflection is a form of looking back
(Smith, 2014)” and below you would cite this fully:
Smith J. (2014) Theories of Reflection, 2nd. Edn., Prentice Hall: London
https://canvanizer.com/new/business-model-canvas
https://abcnews.go.com/Business/story?id=87739&page=1
https://foodindustryexecutive.com/2019/03/consumers-say-they-want-to-eat-
healthy/
https://nutritionconnect.org/priority-areas/consumer-demand
http://www.business.natwest.com/business/business-lending-at-natwest/natwest-
business-loans
Felton, E., 2018. Filtered: Coffee, the Café and the 21st-Century City.
Routledge.
Link, J., 2019. Strategic CEM: Café Experience and Social Media.
Julien-David, D. and Marcic, C., 2020. Food, nutrition and health in France.
In Nutritional and Health Aspects of Food in Western Europe (pp. 109-131).
Academic Press.
Gandia, R. M., and et.al., 2018. The coffee capsules consumption
practice. Revista Pensamento Contemporâneo em Administração, 12(2),
pp.31-42.
Rakow, D. A., Gough, M. Z. and Lee, S. A., 2020. 4. Training and
Employment Programs. In Public Gardens and Livable Cities (pp. 90-111).
Cornell University Press.
Agmapisarn, C., 2018. Servicescape in the Café Business–A Case Study: Woo
Café & Art Gallery, Chiang Mai, Thailand. NIDA Case Research
Journal. 10(1). pp.52-75.
St Clair, J. M., and et.al., 2019. CAFE: a new, improved nonresonant laser-
induced fluorescence instrument for airborne in situ measurement of
formaldehyde. Atmospheric Measurement Techniques. 12(8). pp.4581-4590.
Drugman, T. and Dutoit, T., 2019. Glottal closure and opening instant
detection from speech signals. arXiv preprint arXiv:2001.00841.
(Felton, 2018) (Link, 2019) (Julien-David and Marcic, 2020) (Gandia, and
et.al., 2018) (Rakow, Gough and Lee, 2020) (Agmapisarn, 2018) (St Clair, and
et.al., 2019) (Drugman and Dutoit, 2019)
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End of page 8
Business Model Canvas Version 3: Final personal career & action plan (Maximum 400 words for the page)
Continuing personal career development: reflection and action plan
Critically reflect on your experience and challenge faced and the abilities you
have developed:
As I used the reflection Kolb model where I focused on my strength and weakness
that needs to bring improved. As I noticed that I have good
communication, ,coordination and team building skills which I used to complete
the project which assigned by my tutor. This area has developed my
understanding and skills how to manage functions and activities of a task that
support me to get the future opportunity .
I was weak in transferable skills, organisational skills and mathematical skills
which I improved by working with my team members, and my tutor that will
provide me a good opportunity to achieve the goals. I also have problem solving
skills which I used to find out the problems and bring them solution.
Personal action planning: now you have evaluated your abilities in the previous
section and in consideration of your future career action plan:
In my action career plan I used the problem solving, communication, writing skills and
mathematical skills which supported me to focus on project and accomplish them
within certain period of time.
Page 12