This report presents a comprehensive business plan for a new venture, Express Food Delivery, focusing on its potential launch into a new market. It begins with a feasibility study exploring the relationship between innovation and entrepreneurship, emphasizing the importance of both for organizational productivity. The study includes financial and market feasibility analyses, covering aspects like start-up costs, cash flow management, market competence, and consumer trends. A competitive and STP (Segmentation, Targeting, Positioning) analysis is conducted, alongside a SWOT analysis, to evaluate the opportunity gap in the market. The report details the marketing mix for the new venture, encompassing product, price, place, and promotion strategies. It also evaluates different business marketing strategies, emphasizing the need for entrepreneurs to analyze competition, conserve cash, and research market trends. Furthermore, the report touches on quantitative and qualitative planning tools to mitigate risks and highlights common mistakes entrepreneurs make, providing a well-rounded perspective on launching and managing a successful food delivery business.